Any best practices for lead management

Lead Liaison

Effective Lead Management: More Than Marketing Automation Alone

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Effective Lead Management: More Than Marketing Automation AloneWith marketing automation platform (MAP) adoption expected to generate $750 million by the end of the year, we felt it was important to draw a distinction between MA and lead management. Marketing automation is a function of delivering scheduled messaging to marketing leads. But lead management is a process of advancing those leads appropriately to the point where they can be migrated to a CRM system (like Salesforce.com) and engaged by your sales team.

We believe there is more to MAPs like our Lead Management Automation™ platform than automatically delivering customized messages. To truly leverage the strengths of a MAP, you must use the technology to advance marketing leads through your marketing funnel.

While some companies implement parts of their MAP, those that deploy all the features relevant to lead management within a robust platform see higher ROI. Why is that? Because successful conversions require more than messaging.

Certainly, managing leads involves messaging. But effective lead management also requires appropriate timing, sufficient escalation of the relationship, rapid response, and accurate scoring. For example, our real-time visitor tracker, Streamer, provides visibility about who is on your site. The information provided can reduce response time by allowing the user to quickly engage in a chat or send a personalized email.

Our Briefcase™ dashboard is another example of the robust lead management capabilities that can improve lead classification, scoring, and distribution to sales agents. LMA users can quickly identify the most qualified and sales-ready leads. Features like this expand our MAP beyond simple automated marketing practices.

Lead management takes a fresh suspect and turns it into a marketing-qualified lead that has been adequately engaged through the marketing automation process. Factors such as content development, database segmentation, and lead distribution all play significant roles in managing leads effectively.

Of course, not all leads that enter the pipeline through an MA platform will go on to become a sales opportunity. But leads that are managed effectively through MA functionality such as lead scoring, real-time tracking, or lead qualification are more likely to be converted.

Lead Liaison

Social Posting for Lead Management Success

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Social Posting for Lead Management SuccessThese days, B2B marketers are using social posting for lead management success and lead management purposes. Social media engagement is still a fairly new tactic but there are a few rules that have been established that should be followed in order to achieve success at managing leads through this channel.

Post Frequently – But Not Too Frequently

While there is no magic formula for exactly how often to post on social sites, most marketers consider 3-6 daily posts as sufficient to generate views. Keep in mind that posting will likely not be effective if overused. It’s extremely important not to post simply for the sake of putting something out there. Viewers want substance so, unless there is something meaningful to post, avoid filling up your leads’ post feeds.

Social media managers are constantly concerned with the best time of day to post. The answer often varies depending on the channel. Professional sites like LinkedIn are most often viewed before and after work hours, while Facebook, Twitter, and Google+ are more heavily visited at different times throughout the day. Most SM experts agree that posting at night is very ineffective.

Which days are most effective? That depends on the site but most SM visits occur early in the week (Monday – Thursday). Image/video sites like Pinterest or Instagram are frequently visited on the weekend while LinkedIn has more traffic at the beginning of the week.

Use Hashtags to Join or Create Conversations

Hashtags (phrases starting with “#”) are used to group comments around specific topics, such as #marketing automation or #generate quality leads. By embedding a hashtag in your post, you connect a post to a conversation about that topic. This tactic helps to gain exposure and provides a way to establish a knowledge authority or thought leadership position.

Microblogging sites like Twitter, Tumblr,  Flickr, and Google+ are channels where you can deploy hashtags. They can be placed anywhere within the post and posters can embed multiple hashtags in one post. If enough site members promote a hashtag by retweeting or sharing, that hashtag will “trend”, which means the term will appear in trending topics for that site.

Provide Answers

Use social posting as a means to help your markets overcome issues or challenges. SM is an effective way to display your expertise and willingness to provide solutions. Post links to content that shows how to troubleshoot a problem or optimize your solutions. Social posts are a great way to build links back to site pages that address customer concerns or provide FAQs.

Linking to reputable knowledge authorities in your industry can be effective at supporting your online presence. Connect your account with popular figures that can help provide credibility and confidence in your company.

Don’t use social media to broadcast features or benefits of your solutions. While buyers may include SM as part of their purchasing research, they don’t often use this channel to discover new products. Prospects will likely turn to SM to see what others are saying about available solutions (in the same vein as review sites), so avoid making claims or promoting your solutions. (However, social sites may be appropriate to post upcoming event announcements or other one-time experiences.)

When used wisely, automated social media posting can drive website traffic, engage your leads, and provide an effective public image for your B2B company.

Lead Liaison

You Can’t Execute Lead Management Without…

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Wrestling with Lead ManagmentSales agents (and now marketing teams) often wrestle with lead management policies. You can’t execute lead management without the right approach. Here are a few key lead management strategies that every enterprise should adopt.

Lead nurturing

There are plenty of numbers being thrown around regarding how many leads are ready to buy on first contact. 50%…65-85%…90%. Whatever the number, the point is that most times marketing leads need to be nurtured (cultivated) so they grow into sales prospects. What’s the best way to be effective at lead nurturing? Create a strategy that advances leads through constantly escalating engagements. (But keep in mind that you can’t herd all leads to the sales engagement gate at the same pace; message delivery should be aligned with where leads are in the buying cycle.)

Lead scoring

As leads are qualified and nurtured, they should be scored and/or graded for quality. To properly execute lead management, companies should grade both physical and business attributes (explicit score) to ensure leads that are generated fit a customer persona. Next, online behaviors (implicit score) should be scored for relevancy. Combining explicit and implicit metrics provides a holistic image of leads that can be used to determine how deep into the buying cycle they are and whether they fit the profile.

Determining “sales-ready” value

Too many times sales gets a lead that, when contacted, shows little interest or capacity to buy. Should sales have received that lead at that time? For companies that simply send marketing leads en masse when they are generated, it’s no wonder that 80% are ignored, discarded, or lost. Sales and marketing should work together to define what a sales ready lead looks like. Sales agents know best about what leads convert to customers while marketers know how to generate leads. Put those two in a room and get them to define how sales-ready leads are while they advance through the pipeline.

Providing a seamless transition

As leads are nearing transition from marketing-qualified lead (MQL) status to sales-qualified lead (SQL) status the handoff from marketing to sales should be non-evident to your leads. Marketing must furnish sales with information about messaging used during nurturing, lead score, length of time in the marketing pipeline, and so on. When a lead moves to your CRM, sales agents shouldn’t have to recreate the lead experience. A marketing automation platform that integrates with popular CRMs can help with creating a seamless lead transition.

Evaluation

I know: it seems like common sense. But a surprising number of enterprises do not evaluate program performance effectively. Marketers need to know if the leads they are sending sales are good potential closes. To determine marketing effectiveness, sales should inform marketers about close rates, lead-to-prospect rates, and other metrics. From that information, marketing should evaluate messaging, delivery, channel, day-part, offers, and engagement tools.

Lead Liaison

Why Prospect Management is Impossible Using Google Analytics

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Why Prospect Management is Impossible Using Google AnalyticsGoogle Analytics has long been a useful tool for webmasters to monitor website traffic. But GA is not an effective prospect management tool. While it breaks down traffic sources, visitor activities, and conversion rates, Google Analytics doesn’t provide the functionality required to be useful tool for B to B marketers to manage leads.

Prospect management is at the heart of most business-to-business marketing automation practices. Google Analytics only provides part of the story. To effectively manage prospects, marketers must rely on more robust data sets and integrated engagement mechanisms. If your sales cycle lasts more than a single website visit, you need marketing automation to manage prospects as they move through the sales pipeline.

Here are a few ways in which our Lead Management Automation™ is a more effective prospect management to for B to B marketers:

  1. Automatically tracks leads that have engaged with your brand, whether it’s through a submitted web form, survey response, social post, or other digital asset
  2. Links IP addresses with business intelligence generated from Dun and Bradstreet and/or Hoover’s
  3. Assigns a lead score and grade based upon business intelligence and visitor activity
  4. LMA users can schedule digital engagements while viewing expanded lead information
  5. Segments visitors by industry, location, size, and other criteria
  6. Users can adjust messaging, asset delivery, and offers within the user interface
  7. Website traffic can be filtered through a robust set of parameters
  8. Visitor activity is grouped together to provide a holistic view of a prospect’s online behaviors
  9. Users can see organic search terms used to find your site
  10. A chat feature can be enabled to provide instant engagement with a website visitor
  11. While GA provides alerts pertaining to traffic anomalies, the LMA alerts users about who is on your site
  12. Google Analytics is not concerned with optimizing your marketing and sales practices. The interface is provided to display general traffic information so users might spend more on advertising rather than improve marketing and sales practices

While GA provides robust traffic intelligence, you can see why prospect management for B to B marketers should be conducted through a marketing automation platform like our Lead Management Automation solution. For more information, contact a Revenue Generation Specialist today.

Lead Liaison

8 Ways to Improve Sales Productivity With Lead Management Automation

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8 Ways to Improve Sales Productivity With Lead Management AutomationIs your B-to-B enterprise challenged to uncover ways to improve sales because of stiff competition? If so, here are 8 ways to improve sales productivity with lead management automation. Often, the solution is how well leads are managed from the point of acquisition to the point they are handed to your sales team. The way to improve sales productivity is also the answer to increased marketing and sales efficiency – lead management automation.

Within most traditional lead management programs, there are multiple factors that impact sales outcomes, such as outreach or lead qualification. The problem is that most of these factors take time to develop, implement, and evaluate. Even with all the automated functions available to B-to-B companies, there are still countless small, mid-size, and (yes) large enterprises that continue to acquire and manage leads manually. This leads to lost time, discarded leads, and inefficient sales practices.

Lead management automation provides several key functions that, when implemented properly,  can reduce sales cycles, increase close rates, and generate greater revenue. Here are 8 cornerstones of a strong lead management platform:

Sales Prospecting

Sales agents can search a database of over 200 million companies to find industry, company, and contact details. System users can target prospects by company, job title, or state. Additionally, agents can search your existing database for social and behavior profiles of your prospects.

Lead Generation

Identifying leads can be a difficult and time-consuming activity. Through an automated lead generation function, your sales team has an additional member – your website. Lead management automation supports your sales agents’ prospecting by tracking website visitors and delivering only interested prospects to your sales team.

Lead Nurturing

Most experienced sales professionals will tell you that 80% of leads are not ready to buy when they are first contacted. Companies can improve sales productivity through an automated process of consistent outreach and escalating messaging as leads advance through the sales pipeline.

Lead Qualification

It’s tough to close sales without reaching the right person with adequate buying signals. Leads can be easily qualified through a lead management automation solution that identifies whether a prospect is viable and appears ready to buy.

Sales Pipeline Management

One of the more effective ways to improve sales is to recognize where a lead is in the sales pipeline. Contacts that are approached too soon or too late result in failed sales attempts. Lead management automation provides a lead scoring matrix for sales to identify when a lead has become marketing-qualified and is ready for a sales call.

CRM Integration

Today’s sales force uses customer relationship management software to manage sales activities. To optimize your sales team’s ability to understand its prospects from first contact through sales support, a lead management automation platform integrates with existing CRM software.

Buy Signal Detection

When a prospect is ready to buy, there are often digital buy signals that indicate sales-readiness. Salespeople can be alerted when a signal is transmitted, such as opening a time-sensitive email message or submitting a web form.

Email Campaigns

With lead management automation, the return on email campaigns can be markedly improved. Users can create multiple email messages at one time then schedule delivery throughout a specified time period. Sales agents can focus follow up activities with only those that performed specific activities like opening the message or clicking through a link.

Despite the term “marketing automation” being often used to describe products that provide a digital lead management process, lead management automation is just as effective at improving sales productivity as it is at improving marketing practices.

Lead Liaison

Understanding and Automating Your Marketing Funnel

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Understanding and Automating Your Marketing FunnelWhen you’re getting ready to work out your marketing automation plan, understanding and automating your marketing funnel is one of the most important things you can do. Many companies see ads for larger marketing automation companies and get excited, expecting a miracle solution to come in that will completely revitalize their business.

Is a marketing automation company capable of some miracle work? Absolutely. You’ll be able to track signs that customers are ready to buy and spend time on leads that truly hold the promise of closing. But at the end of the day, if you aren’t ready to nail down what your sales process actually is, marketing automation isn’t going to work as well as you’d like it to – no matter which company you go with or what methodology you put into place.

Identifying Your Sales Funnel and Sales Cycle

A sales funnel isn’t a finite thing – every business has its own process and sales cycle – but any business that identifies prospects and sells goods or services has a sales cycle, and therefore a sales funnel. Just like your common hardware-store funnel, the top of the sales funnel is wide – meaning, leads get to you in a variety of ways.

As you engage leads through your funnel, the way you focus them on your products and services tends to become sharper. You want leads to understand your true value, to think about you when an opportunity for purchase comes along, and to refer you to friends and family for future sales of your products and services. For that reason, your sales funnel doesn’t actually have an end if you have the types of products that can be re-purchased.

The length of your sales cycle determines how you set up your marketing automation. If you’re selling a larger ticket item, it’s possible that clients could spend weeks or months in your sales funnel as opposed to just a few days. It’s common sense – a new home is a lifetime purchase, but a product you see on an infomercial is something you might buy in just a few seconds. A Realtor doesn’t necessarily advertise on television – they put themselves out there via word of mouth, billboards, magazine and internet ads and signs put up in front of houses because a house is an infrequent purchase. A Realtor relies on the fact that most families will purchase only once or twice in their lifetimes, so it’s important to get their name out there rather than to encourage a quick sale.

Automating the Funnel

Take the time to determine what the different steps are in your funnel. See one of our top articles on Sales Pipeline Stages to learn more about typical stages in the funnel. How do people get to your brand and therefore into your funnel? Once they’re in there, how do you manage leads and identify which ones have true potential to close? For customers who aren’t read to buy, how can you further engage to get them to buy, and how can you track the results of your engagement? Do you reach out to customers once they’ve been sold to, or do they leave your radar – and therefore your funnel?

Marketing automation software like Lead Liaison helps you not only automate the above process, but you can also track metrics to get an idea of your overall marketing effectiveness. Marketing automation can definitely change the way your company closes leads and engages leads in your funnel.

Some marketing automation companies leave you to figure out your sales cycle and sales funnel yourself. At Lead Liaison, we’re happy to look over your processes to find out how best to automate your sales and marketing funnel. For more information, contact us today!

Lead Liaison

Marketing Automation Improves Sales Pipeline Management

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Sales Pipeline ManagementFor most small to mid-size B2B companies staying competitive with the “big boys” is a day-to-day challenge. Solution pricing, available resources,  and operational costs must be constantly managed to remain viable. The most important business practice, sales, is often managed poorly so perfectly good sales leads slip through the cracks as a bare-bones staff tries to hit as many leads as possible to generate revenue and earn commissions. In fact, managing your sales pipeline efficiently may mean the difference between staying afloat and closing your doors.

The good news is: there is a sales pipeline management solution available which often makes financial sense to employ yet is overlooked as a cost-effective answer to lost leads. A marketing automation platform, such as our Lead Management Automation™ solution, can focus your sales agents and boost your close rate. However, putting a marketing automation system in place will only be effective if used properly. Here are five steps to improve your sales pipeline management practices by using an automated marketing program to boost sales effectiveness and enhance your lead management practices.

  1. Develop a lead profile based upon your existing customer base. Most salespeople are particular about the leads they will pursue. They want hot leads. The trouble is that most small to mid-size B2B enterprises are not set up to efficiently provide the most sales-ready leads to their sales agents. The first step is to define an optimal lead profile based on attributes and behaviors evident in your typical customer. This profile will represent the “low hanging fruit”. A marketing automation platform allows users to define the optimal sales prospect through lead scoring criteria; once a prospect (lead) achieves a specific score, any associated information can be easily shifted to a customer relationship management (CRM) program to be used when the sales department makes contact.
  2. Track the lead source once a prospect has entered the sales pipeline. Knowing how leads have come to your company is important in addressing their needs. Most B2B buyers spend time researching solutions prior to purchase. A lead management system that includes a marketing automation platform allows a sales agent to better connect with prospects by understanding what they are seeking and what marketing messages they have responded to.
  3. Distribute leads effectively (based upon lead scoring criteria) and quickly (based upon achieving a lead scoring threshold). Many times prospects are not ready to buy when B2B salespeople contact them. A marketing automation system provides a timing mechanism that, when used properly, will deliver the best leads at the appropriate time to the sales department.
  4. Nurture prospects when they are not ready to buy. As mentioned in #3, most leads aren’t ready to buy on first contact with your company. A marketing automation program will routinely deliver marketing messages and encourage prospect engagement to move leads through the sales pipeline until they are ready for a sales call. In this way, your sales agents are speaking with leads that have been introduced to your solutions, have been exposed to support materials (such as a white paper or webinar), and have been educated to the point where sales staff can now work on buying objections.
  5. Measure your company’s marketing effectiveness. A marketing automation program will provide analytics that reveal how effective your marketing messages have been in not only attracting leads but nurturing them (moving them through the sales pipeline) to the point of a sales contact. Although small to mid-size companies can develop their own systems for measuring sales effectiveness, the time and expense involved with such efforts can be wasted if an unproven and/or ineffective system is implemented.

There are more reasons to implement a marketing automation platform as a way to improve sales pipeline management. If you’d like to find out how our marketing automation solutions can boost your sales department’s effectiveness, contact a Lead Liaison representative for a free consultation.

Lead Liaison

Why Your Sales Pipeline Needs Marketing Automation

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Why Your Sales Pipeline Needs Marketing AutomationHave you thought about why your sales pipeline needs marketing automation? We came across an old post the other day that got us talking about marketing automation and the sales lead pipeline. One of Lead Liaison Revenue Performance Specialists commented that B2B lead management has been completely changed because of marketing automation. How, you ask?

1. Redefines Early Pipeline Stages

In the past, a B2B sales pipeline has typically included four primary stages: Inquiry, Lead, Opportunity, and Customer. Thanks to marketing automation sales managers can have a more well-defined view of activity leading up to a sales close. There are four newly recognized phases in today’s sales lead pipeline:  Prospecting, Awareness, Qualification, and Nurturing. These new stages have become recognized as important contributors to the sales cycle.

2. Provides Lead Scoring

B2B marketing automation provides measurements that score leads as they become more familiar with your solutions and company. The commonly quoted industry standard of 80% of first contact B2B leads are not ready to buy means that leads require deeper connections through consistent, progressively-staged messaging. During the lead nurturing process leads can be digitally scored  for sales-readiness within an MA system, which allows salespeople to focus on the hottest leads.

3. Gives Sales Agents Better Information

Sales agents have a greater understanding of sales prospects before they make contact because of the data collected through marketing automation. For example, activities such as webinar attendance and infographic views can be captured in a MA system and reveal how informed a lead is about your products. A savvy sales agent can incorporate that information into her sales approach with that lead. Often B2B prospects must be educated about business solutions. Moving leads through a sales pipeline using a marketing automation system also provides a focused product education process. Automated messaging helps lessen the educational responsibility for your salespeople.

4. Gets Marketers More Involved in the Game

In the past, marketers have had little accountability when it came to moving a prospect to a customer. With marketing automation, marketers now have more “skin in the game” when it comes to moving leads through the sales pipeline. The newly-added sales pipeline stages we mentioned earlier are, for the most part, marketing-related. Prospecting, creating awareness, and lead nurturing rely on digital messaging, social media and search engine strategies, and other marketing-related activities. And now management can see how effective digital marketing campaigns are at bringing in qualified leads through the use of an automated marketing system.

5. Provides Consistent Message Scheduling

Marketing automation uses staged release mechanisms to contact leads on a regular basis. Marketing campaigns used to rely on a lot of leg work to distribute messages; with MA that is no longer the case. From emails to blog posts to articles to press releases, digital marketing assets can be deployed at scheduled intervals using a streamlined process provided by a marketing automation system.

6. Allows Managers to Manage Better

With the incredible level of analytics an automated marketing system provides, marketing and sales directors can now analyze critical details about marketing activities. From page views to click-throughs, MA systems provide data and information that can be used to either improve good marketing campaigns or scrap ineffective ones. Some marketing automation systems require a sizeable investment and may not be appropriate for every company, but those that invest in a marketing automation system to manage their sales lead pipeline find their marketing and sales effectiveness improves. To learn more about how marketing automation can help your company contact a Lead Liaison representative.

Lead Liaison

Better Lead Management using Marketing Automation

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Better Lead Management using Marketing AutomationLead management drives business. Being able to gather, nurture, and direct leads is a fundamental aspect of every company’s success. Marketing automation has streamlined this process into a highly-effective machine that produces leads with a 50% higher conversion rate than traditional marketing. It provides better lead management using automated software combined with a personalized approach to target leads efficiently and effectively. Here’s how you can achieve better lead management using marketing automation.

Driven by Lead’s Online Activity

Marketing automation sources leads based on their online behavior and demographic profile. This gives marketers the ability to tap into a lead’s buying process to determine how they research and source their purchases. It is focused on the links they click on, the pages they visit, as well as the demographic characteristics that they volunteer during online registrations.

Measures Activity Using Lead Scoring

Online activity is measured using lead scoring criteria to determine which leads have the highest potential for conversion, resulting in better lead management. It gives higher priority to leads with recent activity and it degrades leads based on periods of inactivity. Lead scoring also attaches a value to each lead based on their professional information and the behavior they have exhibited on a website.

Gives Sales Only Qualified Leads

By comparing leads to an ideal customer profile using lead scoring, marketing can determine where each lead is at in their buying process and how likely they are to convert. Only qualified sales leads with the highest scores are passed onto the sales department, so their time is never wasted on leads that have a low potential for conversion.

Offers Further Lead Nurturing for Leads that are Not Ready

Unqualified or cold leads are redirected back into the lead nurturing program until their engagement level increases. Lead nurturing offers potential consumers answer to their most frequently asked questions. It is personalized and relevant content that provides leads with free advice in an effort to build trust in a particular brand.

Creates Strong Relationship with Leads

Since leads are first profiled and then nurtured, marketing automation has the power to create a strong relationship with the lead prior to the purchasing being made. Effective lead nurturing will establish a company as being a trustworthy expert in their field. If the lead nurturing program is effective, leads will feel like they can rely on the free information provided by the business. This will also make them feel more confident in their decision to buy.

Lead management is a complex process that used to require a team of marketing professionals. It can now be efficiently managed using marketing automation software that is driven by potential lead’s online behavior and demographic profile. It generates more qualified leads and nurtures undecided leads until they are ready to make a decision. It also builds trust between lead and supplier. There is no doubt that better lead management can be achieved using marketing automation.

Lead Liaison

Lead Liaison Helps Marketers Measure Lead Management Effectiveness

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Allen, TX (PRWEB) March 5th, 2013 – Lead Liaison has released another free lead management tool, the Lead Management Grader (LMG), for business managers to rate the effectiveness of their sales and marketing activities. The company announced the release following a survey period which ended in February to help marketers measure lead management effectiveness.

The Lead Management Grader was released in response to customer requests for an easy way to gauge effectiveness of their sales and marketing practices. Lead Liaison’s product development team reviewed the lackluster and sometimes complicated tools available, and then created the Lead Management Grader to be simplistic yet comprehensive. As part of this announcement Lead Liaison is also offering a complementary review of lead management processes for qualifying businesses using the Lead Management Grader. The review will give businesses the proper “color” behind the process and give them the confidence to further assess their company’s operations.

The Lead Management Grader is a dynamic tool built with Microsoft Excel that provides 25 preconfigured scoring parameters. The parameters measure common practices within five distinct phases of lead management. Executives are able to input scoring values and adjust the relative weight for each scoring parameter.

The tool allows users to calculate the effectiveness of their lead management practices within each phase of lead management. Companies can easily and quickly grade how well their sales and marketing teams are doing in areas such as lead generation, lead distribution, and lead nurturing. The tool gives companies a way to self-assess their lead management process by determining what areas need improvement and which practices are well executed.

Values can be entered for parameters like passing only qualified leads to the sales department or segmenting CRM records into targeted lists. There are 50 fields which can be adjusted to accurately reflect company-specific measures and parameter weighting. Default values for rating and weight are preconfigured but users can adjust the values to reflect their company’s unique business analysis practices.

Company executives can analyze six facets of its lead management process: sales prospecting, lead generation, lead qualification, lead distribution, lead nurturing, and campaign ROI measurement.

Measurements for each facet are configured to determine a final grade. Scoring for each facet is then displayed graphically in brilliant colors that visually depict the relative strengths and weaknesses for every practice.

Lead Management Grader can be requested from the company’s website, http://www2.leadliaison.com/lead-management-grader/. It is available at no charge for existing customers and other interested parties. For more information contact Lead Liaison at 888 895 3237.

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Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.

Media Contacts:
Alex Brown
VP Corporate Communications
abrown(at)leadliaison(dot)com
888.89.53237 (LEADS)
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