Best practices on lead generation

Lead Liaison

Guaranteed Lead Proliferation Using Sales 2.0

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Guaranteed Lead Proliferation Using Sales 2.0For those who desire cutting-edge sales techniques for turning warm leads into constant streams of B2B sales traffic, current Web 2.0 technologies and normal sales stratagems collide head first into lead proliferation principles using Sales 2.0. This incredible art of social selling and collaboration opportunity, which every marketing professional has been seeking for years, has come in handy when B2B lead generation schemes have tightened down over the past decade.  Since many businesses spend hours online researching products and services which you offer, socialization seems to make sense when trying to push leads through funnels ready to close sales indefinitely.  Here’s how increases in sales flow comes with Sales 2.0.

Changes Sales Strategy

Under normal circumstances, B2B lead calls open with who you are and what you offer; since Sales 2.0 has turned normally lengthy sales calls into more unique sales presentation opportunities, the need for introduction becomes moot since social media and Web 2.0 handle your ‘who you are’ for you.  Focusing on how you can help B2B customers becomes the central focus instead of uncomfortable introductions which tend to throw off your sales balance.  Overall, changes in sales strategy are formed through proliferation of social media channels and make your sales pitches even more fine-tuned than before.  This increase in lead ‘security’ only gets better as time goes by and campaigns are refined.

Recent Metrics Show Us Hope

Since marketing professionals always seek the easiest road to sales closure, recent Sales 2.0 figures collected from various sources reveal just how powerful your campaigns can become when collaborating Web 2.0 with regular sales mediums.  These stats show just how important Sales 2.0 is:

  1. B2B sales reps are 30% guaranteed to hit sales targets using competitive strategies
  2. Roughly 46% of sales professionals believe their pipeline accurately displays future B2B sales
  3. Over 51% of projected sales deals never close
  4. One in nearly five sales personnel emphasize the value of each product or service sold
  5. Sales 2.0 is nearly 40% more likely to attract new B2B leads than print advertisements

Making social media and old school bull-nosed sales tactics work for your business to business customer interactions simply makes sense for the future, and is the current reality in marketing nomenclature.

Getting Your Crew 2.0 Prepped

Many different advanced sales techniques are wrapped into Sales 2.0 packaging, especially when LinkedIn and advanced CRM communication devices are implemented daily.  Imagine marketing through RSS while serving that particular feed into mobile devices; it gets that down and dirty.  To adequately handle B2B sales at this level, specific preparations need to be made within your own sales crews, like:

  1. Understanding what business entities are active on your website although no forms were completed.
  2. Conjugating thought leadership properly and funneling organizational social media campaigns with hefty marketing incentives to create an aura of positive salesmanship.
  3. Supporting sales processes, nurturing leads which are aged and effectively communicating returned leads from sales departments so new marketing directives can be invocated.

Conclusion

Remember, the end result of any Sales 2.0 campaign strategy is having an effective manner of marketing professionals funneling leads into sales for closure.  If closure isn’t within the realm of attainability, leads need to head back into marketing for reworking.  Web 2.0 and your current sales strategies, when combined into one exponentially powerful system, will guarantee lead proliferation simply because Sales 2.0 cannot fail when every phase of marketing and sales are in complete syncopation with each other.

Lead Liaison

Lead Generators

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Lead GeneratorsAre you looking for ways to generate leads? I bet you were probably hunting for a telemarketing agency. In fact, when you search for lead generators in Google you’ll mainly get links for telemarketers in the results. If you landed here, that’s great news! It’s time you took a fresh look at how you’re managing your leads and consider using technology to bolster your strategy.

Dialing for dollars sometimes works; however, often times it’s inefficient and yields a low ROI relative to using software stacks that can bridge gaps in your sales and marketing and lead management processes.  If you’re like most organizations they have mixed feelings about hiring third parties to generate leads. These are usually on/off programs for most companies. Technology though, is here to stay.  You might hate it, but you can’t ignore it. If businesses ignore it then they’ll fall behind their competitors.

Lead Liaison uses innovative software technology that ignites your lead management process. We get you more leads into the top of the funnel, accelerate leads through the funnel and make sure leads don’t leak out of the funnel by helping you recycle them.

Most lead generators these days are technology-driven. For example, take a look at Lead Liaison’s revenue generation software™. Instead of using telemarketers, our lead generators come from our Software as a Service (SaaS). We provide proven technology to help businesses with six cornerstones of any lead management lifecycle: sales prospecting, lead tracking, lead capture, lead conversion, lead distribution and lead nurturing.

Sales prospecting helps sales people find companies and people – getting more prospects into the funnel. Lead tracking helps companies track who’s visiting their site and what their interest is. Anonymous visitors (new source of leads) and known visitors (name and/or email identified) are tracked along with their online behavior to build rich prospect profiles for sales. Lead capture and lead conversion tools help build landing pages, web forms, engaging email campaigns and more to get prospects to fill out forms and interact with your company’s brand. Lead distribution intelligently distributes leads based on sales team/individual performance or any number of lead criteria (company size, location, etc.). Finally, lead nurturing automates the ability to stay in touch with prospects over time by sending relevant and timely email communications from sales.

Without the help of technology and a lack of emphasis on lead generator software, companies set themselves up for failure. In most cases, configuring technology like Lead Liaison’s to complement existing lead management practices takes less than an hour. My guess is you’d probably spend more than that on the phone with a telemarketer telling them what you need.

In just a few small steps your lead generator machine will be in full force. Make sure to select the right lead generators for your business – choose technology first over telemarketers.

Lead Liaison

Prospecting Lists

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Prospecting ListsA few times a week I get calls from businesses asking if I can provide a contact or prospecting lists for them to buy. They usually want the list to include specific criteria based on demographic, industry, title, revenue and email. I don’t sell lists, but I love this question because it gives me an opportunity to ask: “If you have a list of 1000, what do you do with it?” Most tell me that they split the list up based on state or territory then hand it over to their sales people. Some tell me that marketing will load them into their CRM and then they send out an email blast. These types of answers allow me to ask the most important question: “After that first step, what do you do with the ones that didn’t respond to your outreach?”

Just last week I had this exact conversation with a Director of Marketing. She was honest enough to tell me that most of them fall into a black hole. As much as we hate to admit it, this is not uncommon. It doesn’t matter if you purchase a prospecting lists, obtain lists from tradeshows and conferences, the most important thing is to make sure that you get the best results out of this investment and turn as many of those leads into revenue as soon as possible.

A CRM system alone cannot manage your leads and contacts effectively. It’s important that you have complimentary technology that can do what your CRM cannot do for sales and marketing. Lead Liaison’s Revenue Generation Software™ is a cost effective solution that will compliment your CRM and help you shorten time to revenue with key features such as; sales prospecting tools, real time lead capture, lead qualification, lead nurture and much more.

It doesn’t matter where your data comes from – cold calling prospecting lists, conference lists, email lists, or working from referrals – it matters most how you manage the information for maximum results. Lead Liaison is the solution to improve revenue generation and bring together sales and marketing synergy which you need for increased revenue.

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Lead Liaison

How to Get More Sales

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Identifying how to get more sales is often a struggle for many companies. Whether you’re an early stage start-up trying to meet the pressing demands of your board and/or venture capitalists or a seasoned company stuck in a rut; every business could gain from more sales. Too many businesses put the cart in front of the horse. To get more sales, you’ve got to drive revenue by converting more leads. Our mission at Lead Liaison is to help your company focus on better lead conversion and get your business generating 4X more qualified leads. In the graphic below we highlight five main activities (vertical sections across the bottom row) that identify how to get more sales by nurturing leads, capturing more leads, having better lead follow up, personalizing communications and improving sales effectiveness. The horizontal sections layered on top of the main activities are supportive activities. How to Get More Sales Let’s dig deeper into the main activities. Here’s a short summary of how Lead Liaison’s Revenue Generation Software technology can help your business get more sales by focusing on five key areas: 5 Principles to Get More Sales

Nurture Leads

Nurture Leads to Get More Sales How many times has your sales staff disregarded a potential lead or an inbound inquiry? Go ahead, be honest. Experts estimate 70% to 80% of all inquiries are latent demand that will buy within a few years but are lost, ignored or discarded by sales. What’s worse is that 73% of all companies have no process for revisiting leads. That’s a lot of lost revenue and a goldmine of more sales for your business. By using smart technology to intelligently nurture leads via relevant, personalized communications businesses can keep prospects top of mind and accelerate time-to-revenue.  

Capture Leads

Capture More Leads to Get More SalesIt doesn’t take a wiz-kid to know that more leads results in more sales. Use several landing pages across your business and embed forms with a minimal (no more than four) amount of fields. Use progressive profiling technology to intelligently identify what information you’ve already collected from a prospect and either hide the field or replace it with a new field that will help your business build a richer prospect profile. Also, use pre-filled form data to keep your database clean. For example, have a “job role” field that only had C-level, VP-level, Director, Manager and Assistant/Coordinator as the choices. When you need to profile your database (how to do database profiling) you’ll be happy you pre-filled forms. Do the same with company names and locations. Lead Liaison can help with that.

Lead Follow Up

Better Lead Follow Up to Get More Sales It’s imperative companies quickly distribute leads and respond to leads within five minutes to increase lead conversion rates. Research shows that responding within the first five minutes greatly improves the chances of getting the sale. Use automated technology to send email responses from a lead owner. See our article on automatically distributing leads for more information.

Personalize Conversations

Personalize Communication to Get More Sales Use marketing automation technology to deliver marketing messages that match a prospect’s interests. Furthermore, make sure to create a marketing content map that maps marketing content to industries and buyer personas. Send them material they care about. Don’t generalize your audience. Read our article on email automation to learn more about personalizing communication. Make sure you also close the loop on your nurturing. Traditional email marketing systems do not have the ability to tie in past and future online body language with email activity. Tracking email opens are metrics of the past.

Sales Effectiveness

Improve Sales Effectiveness to Get More Sales Sales definitely wants to know how to get more sales. They can do it, they just need to be more effective. Traditionally, sales people would have to keep constant reminders or wade through prospect upon prospect in a flat database. Use lead scoring, lead activities and lead grading technology to help prioritize leads for sales. Build richer prospect profiles by collecting a prospect’s buying behavior (keywords searched, pages visited, multi-visits, etc.). Use alerts to signal your favorite leads or notify lead owners of key buying signals. Help sales do their job by adding technology that takes the guess work out of sales. If you are interested to learn how Lead Liaison can help your company get more sales using the aforementioned approaches and a host of other innovative technologies let us know. We’re happy to give you a demonstration of our Revenue Generation Software platform. To be alerted of future posts, please click on the RSS button.

Lead Liaison

Pass Only the Best Leads to Sales

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Pass Only the Best Leads to SalesIf you’re a sales person then you’re likely one of the highest paid people in your company – no shame to that. However, if you’re in management then you know sales people are one of the highest costs in your company. Unfortunately, high costs are magnified especially when sales doesn’t produce results. One way to increase return on investment (ROI) in your sales people is to pass only the best leads to sales.

We queried fifteen top sales people across five different industries and asked them one question, “If marketing could pass only the best leads to sales, what would you like to see?” We compiled the top six replies and mapped them to Lead Liaison’s technology.  to help you better understand how we can improve your sales and marketing processes by passing only the best leads to sales.

What Makes the Best LeadsHow Technology Delivers
Highly qualified contactsLead scoring technology to numerically assign custom scores to leads as they engage with your company. Each event carries a score, or weight, defined by your company.  The higher the score the more qualified the lead will be.
Recently expressed interestBy using lead tracking to track the very first time a lead interfaces with your website even before they submit a web form or click a link in an email. Using a date/time stamp on the lead we’re able to determine how recent their engagement was.
Expresses behavior characteristic of someone ready to buyBuy signal technology that automatically looks for the most common buy signal patterns and alerts sales via text or email messages.
If the individual has the right roleBuy syncing titles with CRMs to map a lead’s online behavior with their profile and qualify them further using lead scoring.
Highly active leads who touch many marketing assetsTotal activities, a measurement of inbound and outbound activity.
Someone ready to buy in the short termLead nurturing to add leads not ready to buy into a nurturing process that builds relationships with the lead until they’re ready to buy.

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Lead Liaison

Automatically Identify Buy Signals for Sales

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Automatically Identify Buy Signals for SalesIt’s almost always the case that sales could use more help from marketing to qualify leads. Marketing is glad to help; however, they’re up to their eye balls in work. Cranking out new content, preparing for the next big trade show, managing the company’s CRM, fine tuning the website and answering to other members of the leadership team to name a few. Wouldn’t it be nice if marketing could automatically identify buy signals for sales?

Now they can! With no effort…it’s all done automatically, behind the scenes using technology. Historically, vendors have struggled getting their marketing automation solutions adopted by B2B businesses. A typical system introduces way too much complexity and an overwhelming number of features; marketers need a simple solution. Case in point, it’s important to make it easy to automatically identify buy signals for sales. Some businesses don’t want to spend countless hours configuring “lead scoring” rules and setting up business logic. Here’s the good news – now they can do it out-of-the-box, with zero configuration.

Lead Liaison allows marketers to turn on/off the most common buy signals. For example, here’s a short list of what can be enabled/disabled to automatically identify buy signals for sales:

  • Clicking through multiple emails in a certain number of months
  • Multiple website visits in a certain number of weeks
  • Web form submissions
  • Total activity (a measure of how active and interested a lead is)
  • Website visitor viewing more than a certain number of web pages
  • Website visitor viewing a specific web page
  • Viewing a landing page

Even better, buy signals can be layered on top of one another. For example, a select number of buy signals could be enabled requiring all buy signal conditions are met before sales is contacted.

Quick lead follow up is also vital. Its imperative the sales person receives buy signal alerts from marketing via a text message (SMS) or an email to reduce delay in lead response time. More importantly, sales should be able to choose how they’re notifying and if they’re notified.

At Lead Liaison, we’re getting rid of the complexity in traditional marketing automation and helping marketing automatically identify buy signals for sales. Feel free to contact us to learn more about how we can help you solve your sales and marketing problems!

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Lead Liaison

Online Lead Generation Services

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Lead Generation ServicesWith the influx of social media tools – Google+ being the latest, greater online marketing demands and a changing B2B buying process lead management has become difficult and complex. Without a lead management framework, companies are like a ship without a sail – going nowhere. Lead generation services have sprung up to try to mitigate process complexity. For example, there are many companies offering lead generation services to handle lead qualification, appointment setting, event promotion, email marketing, content delivery, inbound call handling and more. What companies don’t know is that many of these lead generation services can be accomplished using cost effective technology. In many cases, less than the cost of a trade show.

Lead Liaison’s lead generation services are packaged into web-based software, which ultimately is a service – or Software as a Service (SaaS) as the industry calls it. Although SaaS-based technology cannot deliver the human element, such as inbound call handling, it can deliver a multitude of lead generation services online. Lead Liaison’s online lead generation services enable companies to:

  • Automate marketing and sales processes such as lead qualification and outbound marketing
  • Prospect for new leads
  • Synchronize activities with CRMs such as Salesforce.com and cleanup database records
  • Nurture leads with intelligent and intuitive campaigns
  • Capture leads with easy to create landing pages and smart forms
  • Target prospects with professional-grade email marketing

Hopefully this post leaves you with some food for thought. Should you reach out in desperation to traditional lead generation services agencies or embrace technology to mitigate the complexity of the lead management process?

Let us show you why you should choose the latter.

To learn more about how Lead Liaison’s online lead generation services can jump start your lead generation activities and simplify the lead management process let us know. We’re more than happy to explore how we can help you solve your problems in a complex sales and marketing environment.

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Lead Liaison

Assessing Lead Generation Techniques

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Assessing Lead Generation TechniquesWe recently provided consulting to a small business who struggles getting opportunities into their sales pipeline. Our consultation was focused around assessing lead generation techniques. For the purpose of confidentiality, we’ll keep the company name anonymous. We removed personal references to our suggestions and left in general suggestions broadly applicable and advantageous to many businesses. We hope at least one of these ideas is relevant to your business. For a list of more lead generation techniques check out 101 of them in the following article: 101 Business to Business Lead Generation Ideas and Tips.

After assessing lead generation techniques for this particular B2B company we came up with the following recommendations:

1. Produce a business plan around your top verticals (based on historical revenue share and growth). Keep it simple with 3. Step 1, define the verticals. Step 2, map out the ecosystem (product collateral). Step 3, map out the top 50 (major) players in each category of the ecosystem. Step 4, execute the following tactics:

• Hold monthly webinars.

• Have quarterly executive speaking events.

• Issue monthly press releases (which also help SEO).

• Create a library of video (and transcripts) testimonials from wins in each space.

• Hire a major account manager or carve out responsibility for aforementioned strategic accounts. Similar to a Major Account Manager-type role.

• Partner with industry consultants for lead referral. Enhance channel strategy – particularly in ASIA.

2. Increase sales development resources. At a minimum:

• Add EMEA Sales Development Representative for localized support.

• Add additional US Sales Development Representative (3rd party team or 3rd team member).

3. Create a Service Level Agreement between sales, marketing and executive teams.

4. Send executives and/or business development contacts to tradeshows vs sales people. Idea is they are unbiased and have global awareness of your business.

5. Expand marketing’s social footprint:

• Develop a squidoo lens.

• Create a YouTube channel.

• Produce an industry leading eBook.

• Create a contest.

6. Create free tools that help people. These could be templates, spreadsheets, anything. The idea is to share these publicly on your website and in the social domain to increase lead generation. Focus on helping, not closing, prospects.

7. Create an incentive program with some of your partners. For example, $1,000 to each sales rep that passes over a Sales Qualified Lead (SQL). Must define what a SQL is.

8. Enhance SEO strategy:

• Move your blog to your own domain for enhanced SEO. It’s on blogger.com which does nothing for SEO.

• Hire a SEO specialist to optimize your external web pages to increase organic SEO leads.

9. Establish better sales pipeline stages in Salesforce.com to facilitate the creation of Sales Qualified Leads.

10. Develop a lead nurturing process. It appears your business has a legacy of “one-and-done” touches on your database. You must “recycle” your leads and constantly build relationships with them in an automated way. Database segmentation and drip nurturing processes will help. We suggest procuring revenue generation software such as that from Lead Liaison.

11. Hold more folks, not just sales, responsible for getting opportunities in the pipeline. This means developing the right metrics and MBOs.

12. Have sales and marketing team members start every day with two cold calls. Track it.

13. Create innovative marketing content with more landing pages and social media strategies around each piece. Ideal to categorize these based on our 3 key verticals.

• Analyst reports

• Gartner magic quadrant notes

• Blog postings

• Press releases to share

• Podcast

• Invitation to join LinkedIn group discussion

• Run a survey

• Video testimonial

• eBook on security

• New research

• Interviews with industry executives

Start assessing lead generation techniques for your business by documenting the problems and challenges. Get team leads together for a brainstorm session which identifies relevant issues. Once you know your companies problems you can work on a solution.

For a free consultation and assessment of your lead generation techniques contact Lead Liaison.

We welcome your feedback, comments and suggestions. How are you assessing lead generation techniques? What have your assessments shown which you’d like to share with others?

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Lead Liaison

Tracking Website Visitors

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Tracking Website VisitorsLead Liaison gets lots of leads daily by tracking website visitors that interact with our marketing assets. In this article, we’ll discuss the opportunity created by website visitor tracking, explain how technology enables tracking, and summarize our website visitor tracking solution so you can begin finding new leads for your company today.

Benefit of tracking website visitors

Businesses miss an opportunity to collect a wealth of information on potential leads by not tracking website visitors. Brian Carroll, a lead generation analyst, estimates lead conversion rates are less than 4%. A lead conversion rate is the number of website visitors divided by web form submissions. For example, if there were 100 visitors on a given day then, on average, a maximum of 4 of those 100 visitors would complete and submit a web form. Web forms come in many flavors such as a request for product information, demo or contact us form. Turning this data on its head, it means 96% of website visitors are unknown, fly under the radar, never “raise their hand” or go unnoticed by a sales person. What if you could turn those hidden visitors into leads and prioritize the most interested prospects? This is the opportunity available to companies by tracking website visitors.

Website Visitor Tracking

How website visitor tracking works

Fortunately, we get to drink our own champagne here at Lead Liaison – we use our own technology to create leads for our company. We get a lot of questions about our website visitor tracking technology and what value this adds. Let’s first talk about what tracking doesn’t tell us. People sometimes think tracking website visitors will reveal an email address, name and phone number for each visitor. It’s possible to do so only if the visitor “opts-in” (more on this later); however, no trustworthy software can identify first-time website visitors with this information unless the visitor is running software on their local machine that gathers information and reports it back to you. Software such as this is known as spyware or malware.

The legitimate way of tracking website visitors is done with cookies and an IP address. Cookies are harmless, legal, and used every day as a standard component by all browsers (Internet Explorer, Firefox, Safari, Opera, Chrome and others). Cookies do not discover new information or collect information from other cookies, they only store known information collected from your website visitors by your website. To further dispel this myth, it’s not even technologically possible for a cookie to discover new information – browsers don’t allow it. The only cookies that can be used are those set by and rendered from your website. In summary, the cookie and IP address form the core of any website visitor tracking system. As validation, Lead Liaison uses cookies, IP address, and a proprietary user identification method for tracking website visitors.

The process of tracking website visitors

Lead Liaison categorizes website visitors into two buckets; known leads and unknown leads. Known leads are tracked website visitors who we have information on, such as a name or email. Unknown leads are tracked website visitors we know nothing about. Lead Liaison’s technology turns unknown leads into known leads by allowing unknown leads to opt-in. Unknown leads opt-in to the revenue generation cycle (sales cycle) through one of four ways:

  • web form submission
  • email campaign
  • outlook email message
  • manual sync by a user of our software

Once the lead opts-in, we establish a connection between the cookie and the users profile allowing us to identify past and future website visits. Visits as well as other activities created by our software, email opens and form submissions, are aggregated and displayed in our web application or CRM like Salesforce.com. By tracking website visitors a prospect profile is created. The prospect profile includes pages viewed (click pattern), time on site, search phrases used by the website visitor to find your website, lead qualification score via lead scoring and more. Additionally, business intelligence information is appended to the lead using proprietary technology to deliver an even more comprehensive lead profile.

If the website visitor’s online behavior, or “digital body language”, is indicative of any sort of interest then they’re deemed “sales-ready” and passed to our sales team, in real-time, for follow up. Alternatively, add the lead to a lead nurturing cycle for automated and personalized follow up and/or send them relevant content over time to further develop the lead. Here’s a summary of the value in tracking website visitors:

  • Provides sales with a new source of leads
  • Prepares sales with a profile of prospect’s interest
  • Notifies sales when there’s a hot lead
  • Identifies, in real-time, when a prospect is thinking about your solutions
  • Validates prospecting efforts or meetings that generate actual interest

How to enable tracking website visitors

Enabling website visitor tracking is simple. A company adds a few lines of code (tracking code) to each page they need tracked. Every new visitor gets a cookie dropped on their machine. Combined with the IP address, this information can be used to track interaction with your website and append business intelligence information such as company name, revenue, location and more. As a rule of thumb, it’s easier to track a corporate IP address vs. a residential IP address. For example, if you’re a B2B solutions provider and your website visitor is accessing your website from their corporate office, Lead Liaison can identify their company name from the IP address. If the visitor is accessing your website from home, tracking shows the ISP, such as Road Runner or Comcast, as the company name, which isn’t very useful. Fortunately, advanced lead tracking systems such as Lead Liaison’s allow you to turn on/off tracking of residential IP addresses to filter B2B leads only.

Start tracking your website visitors today using Lead Liaison; see the “lead tracking” feature available in our platform editions, click here.

We welcome your feedback, comments and suggestions. How else could lead tracking help you?

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Lead Liaison

Service Level Agreement

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Service Level AgreementFacts support a widening gap between sales and marketing teams. Read our article on sales and marketing alignment to see what we mean. Businesses must focus sales and marketing teams on common criteria; in particular, revenue generation. The first step in brokering alignment of sales and marketing teams is to establish an agreement, a set of rules, defining how sales and marketing will interact with each other. Many businesses are creating a Service Level Agreement (SLA) between sales and marketing to serve this purpose.

“Sales and Marketing must collaborate on defining leads and marketing objectives. You can make a huge impact by focusing first, on creating an Ideal Customer Profile (company-wide, for each product, service or solution). Then, create the Universal Lead Definition of a ‘sales-ready lead.’ Finally, connect the marketing/sales process to customer’s buying process.” Read more here. – Brian Carroll” company, http://blog.startwithalead.com

What should a Service Level Agreement contain?

As Brian Carroll highlights, companies should agree to definitions of leads, ideal customers, and adapt to customer’s new buying habits. These are just a few examples of items that should be included in a Service Level Agreement. In addition, businesses should include:

  • Purpose of the Agreement
  • General definitions
  • Lead scoring model
  • Lead response process and timeline
  • Lead nurturing program
  • Metrics / goals
  • Sales and marketing responsibilities
  • Review period
  • Term
  • Acceptance

Complementary Service Level Agreement for sales and marketing

Lead Liaison’s revenue generation software provides the technology to deliver many of the components of a Service Level Agreement; however, it’s a best practice to first develop a guideline for your lead management in the form of an Agreement. We understand every business is different. Small business, large businesses, different products, different markets, etc; but, we can agree most businesses are similar in a few regards. They lack efficient lead management processes and have misaligned sales and marketing teams. As a result, the “framework” of any Service Level Agreement is similar.

We took an opportunity to create a Service Level Agreement template to get you started. We will be posting the template shortly. The template will be accessible via this post. Please check back shortly.

We welcome your feedback, comments and suggestions. What else should be included in a Service Level Agreement between sales and marketing?

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