Provides important information and insight on B2B and B2C content marketing tactics, strategies and tips.

post-event marketing
Lead Liaison

Why Direct Mail Should Be Part Of Your Post-Event Marketing

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So your trade show was a big success! You and your team had fun. The event helped you capture a lot of leads. Great! But your journey is just beginning. Now is the time to consider your post-event marketing strategy.

You captured leads at the trade show. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. You have already harnessed the power of connecting with your leads face to face.

Now it’s time to leverage email, social media and content marketing.

Why not use another channel that has proven to be very effective at post-event marketing: direct mail?

Direct Mail Is Dead! Or Is It?

I have a pretty good idea what you are thinking: “Direct mail? Are you kidding me? Everyone knows that digital marketing is the way to go. Direct mail is dead!”

Is direct mail really dead? That’s what the digital marketing “conventional wisdom” might tell us, but maybe it’s not true. Plenty of B2B marketers like you are successfully harnessing the power of direct mail to help them nurture leads and boost sales results.

Direct mail marketing works!

According to one study, “direct mail proved the most effective advertising media. It outperformed digital channels consistently – and, in some cases, significantly. These findings suggest that while the digital space provides essential platforms for customer interaction, physical media is better suited to close the marketing-sales loop, or the gap between interaction and action.”

To quote marketing strategist and author, Elaine Fogel, “According to the Rain Group, half of B2B buyers prefer to be contacted by direct mail, 3rd out of a list of nine outreach methods.”

And…surprise, surprise! Apparently, even tech-obsessed millennials love direct mail:

“It’s been found that millennials who spend more time with physical ads have a stronger emotional response, leading to better memory of them. You could be on the list of the next generation’s most-loved advertising campaigns by optimizing your use of direct mail.” 

Direct mail can indeed be a powerful addition to your post-event marketing. Combine it well with digital marketing channels such as email and social media, and you can enjoy a powerful synergy that drives your results even higher.

But you have to do it right. So let’s talk about how to do direct mail right.

Omnichannel Post-Event Marketing: Be Everywhere

A Proven Way To Fail With Direct Mail. Hint: Don’t Do This

We’ve all received direct mail marketing pieces we threw in the trash without even opening them. Why didn’t we? For one thing, they probably had a very generic, bland, “corporate” look to them. They were obvious solicitations, and in addition to looking like they came from a big, impersonal company that cared nothing about us, the envelope gave us little incentive to open it.

If we did read it, we were not impressed. The letter’s content was focused on the company and how wonderful its products were, instead of where attention needed to be placed – on us! It did not empathetically focus on our problem and helping us solve it. It merely peddled a product.

“Letters From Grandma”

So what should you do instead? How do you make your direct mail stand out in a positive way from the onslaught of corporate “junk mail” your leads are receiving? Choose a marketing service that supports adding handwritten letters to an automated post-event marketing workflow. Then, take additional steps to make your letter personal. Make it look like a “letter from Grandma”.

Think about it: any letter or piece of mail that looks personal, that appears as if it came from an old friend or family member, is almost guaranteed to get opened.

What do these letters have in common? A handwritten address on the envelope. A “real” stamp, not one from a postage meter. When you open it, you read a conversational message written to an audience of one. You see a word you love: “you”! We all love to hear or read the words “you” and “your”. 

“Great To Meet You!”

Want to give your post-event direct mail an even more personal touch that will help you nurture your leads better? Mention your shared experience, the event itself. Talk about how much you enjoyed meeting and visiting with them. Reference something specific from your in-person conversation, especially as it relates to their problem and how you can help them solve it.

Don’t Forget About Postcards 

Why not consider using postcards in addition to, or even in place of letters? Postcards get attention. They are a visible, tangible reminder of your brand and your products to your trade show leads. Here’s a great benefit of postcard marketing: it’s easier for you to get your message to your readers. Why? They have to open a letter. But, a postcard catches a reader’s attention from the moment it comes into view.

A big part of post-event marketing success is building Top of Mind Awareness (TOMA) in your audience. Done right, postcard marketing can help you do this. Postcards catch attention at the mailbox. Your message is likely to get read. There’s a good chance your leads will hang onto your postcard and leave it on their desk.

The result? Every time they see your postcard they think of you. If they think about you often enough, who will they most likely contact when they are ready to buy? You!

What’s Your Ultimate Goal With Direct Mail?

Remember that your ultimate goal with post-event marketing and lead nurturing is to convert your reader into your customer. So keep moving them through your marketing/sales pipeline. At the end of each direct mail piece, have a call to action that encourages them to take the next step in the buyer’s journey.

This may be directing them to make a phone call. It may be telling them about a personalized URL where they can join your email list and download your latest whitepaper. It may be a big announcement about an exciting live event you are hosting.

With direct mail or any other marketing communication, your call to action is crucial. It pays to discover more about this fascinating and potentially profitable topic.

Bottom line: always remember that your goal with direct mail is to drive the lead nurturing process forward and convert your reader into a paying customer.

Your Post-Event Marketing Toolbox

As with all of your marketing initiatives, think of the lead nurturing you do as if it were a construction project. It’s absurd to think you could build a house with only one tool, right? You need a well-equipped toolbox. The same thing goes for your trade show-related lead capture and nurturing.

Think omnichannel marketing, rather than one-channel marketing. As we’ve discussed today, direct mail can be one of your most effective post-event marketing channels.

You can win at direct mail marketing. Lead Liaison’s marketing automation capabilities can help you. We’ll make designing your next mail campaign easy. Want to find out more? Get in touch today!

Lead Liaison

How to Create Lead Nurturing Content That Actually Works

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Content marketing has a strategy problem. Research from the Content Marketing Institute found that only 41% of content marketers always or frequently produce assets related to specific points in the buyer’s journey. This stat is startling because it means nearly 60% of content is produced with only vague regard for where it fits in the buyer’s journey.

So questions like, “Is this content relevant to your audience?” or “Will this material help people make more informed decisions or overcome their challenges?” simply aren’t being considered often enough. These questions are cornerstones of any decent marketing strategy, so if you’re not using them to align your content to the customer journey, how do you expect to nudge people closer to making a purchase?

Why You Should Develop Lead Nurturing Content

Relevancy is a moving target. What people find interesting when they first interact with your brand will change as their understanding grows. As buyers move closer to making a decision, the questions they’re asking change. This is process is referred to as the customer journey, because the information needs of the customer change over time.

In fact, research by Aberdeen found targeting users with content related to where they are in the buying cycle resulted in a 72% increase in conversions. Your goal as a content marketer must be to supply the best answers to the questions your audience is asking at any given stage of the journey. If you can manage that on a consistent basis, you’ll establish your brand as a trustworthy source of information.

And once it’s time for the customer to choose a solution, your organization will be in prime position because of the trust you’ve built with your audience. This is lead nurturing in a nutshell. And it’s critical for producing revenue because the vast majority of people who come to your website are not ready to buy from you. But if you maintain a relationship with your audience through email and retargeting campaigns, you can nudge them closer to making a purchasing decision. That’s why nurturing leads produces, on average, 20% more sales opportunities.

But you can’t nurture leads without content. And to do that, you have to understand the series of stages buyers go through in the customer journey.

The 5 Stages of Buyer Awareness (and the Content You Need for Each One)

A lot of people would like you to think the buyer’s journey is a recent phenomenon. And while it may have changed in the internet age, the concept of buyers moving through a series of information gathering stages before buying something is nothing new.  Way back in 1966, the legendary copywriter Eugene Schwartz classified the five stages of awareness buyers travel through before making a decision. These stages are:

  1. Unaware
  2. Problem-Aware
  3. Solution-Aware
  4. Product-Aware
  5. Most Aware

Schwartz theorized that the primary reason marketing failed was because it’s not aligned to the stage of awareness of the audience. Here’s a deeper look at each stage Schwartz outlined in his book Breakthrough Advertising:

1: Unaware

In this stage, the customer has no knowledge of your company or even that they have a problem that needs solving. Content for this stage of the customer journey doesn’t need to focus on selling your product or service. Typically, this type of content will be something more newsworthy, like industry research results or a narrative piece.

Types of content to create at this stage:

  • Infographics
  • Industry research
  • Human interest stories
  • Event recaps

For example, Atlassian wrote a story about 500 of their employees working from home for a week. Atlassian sells project management software, so this is article is only marginally related to their product.

Your main goal at this point is just to attract people to your site who have an interest in your industry. Atlassian’s article does a nice job of mixing a human interest story with a subject that potential customers would be interested in. If the content is good, people will come back for more.

2: Problem-Aware

When someone is Problem Aware, they grasp there is a problem, either in their personal lives or in their business. They don’t necessarily understand how to solve that problem, but they do want to learn more. Content at this stage should speak directly to problems your company solves without overselling your organization. At this point, the goal is to provide value without asking for anything in return.

This phase is the crux of building trust between you and your audience. You need to convince people you understand their problems, and explain how they can solve them.  

Types of content to create at this stage:

  • Industry best practices
  • Thought leadership
  • “Why” posts that explain why industry problems occur

Contently uses the Content Marketing Institute’s annual event as a starting point for Problem Aware content. This article analyzes three big problems that are affecting Contently’s target market, i.e., content marketing managers. This type of industry analysis draws in marketers who are concerned about their content strategy and positions Contently as a trustworthy voice in the market. The post doesn’t mention Contently’s solution at all. Rather it simply provides education about problems that are relevant to readers.

3: Solution-Aware

Once someone decides their problems are pressing enough to fix, they move to the next stage, Solution Aware. In this stage of the customer journey, your audience is looking for solutions to fix their problem. This, my friends, is the first real time when it makes sense to emphasize the value of your solution in your content.

Now, the approach shouldn’t be to pontificate about your product specifically, but rather about the type of solution you’re selling.

Types of content to create at this stage:

  • Content that explains the benefits of your type of solution
  • “How x company achieved x” content that emphasizes your type of solution
  • ROI calculators

This Apptentive post listing reasons why you need a customer feedback system is a perfect example. The post begins by acknowledging where readers are at in the customer journey: “By now, marketers and product owners understand the importance of listening to their customers.” The writer knows the audience understands their problems, i.e, they need to listen to their customers. Now, she has to convince readers that a customer feedback platform is the right solution to that problem.

Product-Aware

When someone is Product Aware, they are considering specific products that are solutions to their problems. Finally, this is the time to put your company front and center.

Types of content to create at this stage:

  • Case studies
  • Comparison posts between you and your competitors
  • Testimonial videos

Your biggest consideration here is less about strategy — it’s probably not a surprise that you need case studies to persuade people — but rather how you execute it. Instead of gating their case studies behind forms, Appcues publishes blog posts that detail how companies have succeeded with their product.

The difference between good content and mediocre work at this stage is the detail with which you describe how your product helps people. The more specific you can be about how your product works to deliver value, the better.

Most Aware

Most Aware prospects are familiar with your product and the value it delivers. They just need an incentive to act.

Types of content to create at this stage:

  • Free trials (for product companies)
  • Free assessments (for service companies)
  • Limited time offers

Klientboost utilizes it a free proposal to convert people who are Most Aware. The process contains multiple steps, with each screen emphasizing the value of your free proposal. Once someone converts with this piece of content, they’re basically knocking on your sales team’s front door. In fact, I bet discussing this free proposal is the first step in Klientboost’s sales process.

The key to creating this type of content is to compel people to act in the moment. Your offer should reflect the immediate benefits your audience will experience.

Conclusion

Lead nurturing isn’t easy. You have to understand what questions your audience is asking at each stage of their journey. Then you have to create the right content that speaks to each of those needs. Then you have to plot automation campaigns to deliver the content at the right time (a subject we’re barely covered in this post).

The fuel for your lead nurturing machine is content. And if you don’t have the right content, you’re letting customers slip through your grasp.

Bio: Zach is the Director of Content at DePalma Studios, an agency that specializes in enterprise UX. Zach’s work has been featured in Entrepreneur, Invision, and ConversionXL.

Lead Liaison

Marketing Life Hack 101: Lead Liaison Outsourced Blogs

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Outsourced BlogsWhat if you could sit back and produce a blog every week with less than 30 seconds of effort? Have you considered outsourced blogs or using an outsourcing service to complement your blog content with authentic, SEO boosting content?

Here are some predictable (SALES) benefits:

  1. Drive traffic to your site.  Blogs/content drives SEO. SEO drives traffic.
  2. Thought leadership.   Think about it.  The last time you saw an article in a blog, didn’t that person/company quickly become the thought leader in your mind?   The halo principle applies here; and if you aren’t winning the blog game… you’re missing out on sales
  3. Blogs are lasting.   Not only do you drive customers to your site when you release a blog, you win prospects and customers over for the future too!

With Lead Liaison you can outsource blog content with ease. You choose the content,  outsource it to our third party writers and schedule future blog posts. It’s an end-to-end project management interface that walks a marketer (or intern) through the process of requesting content, reviewing it, approving it and automatically publishing it to your website via content management systems like Joomla!, Drupal and WordPress.

The net results:  $ 250 + 10 minutes a month could yield a blog post each week for your company if you were a Lead Liaison Customer.

For the naysayers that say people don’t read blogs anymore.  You just did.

Learn More About Outsourced Blogs
Lead Liaison

3 Ingredients to Content Marketing

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3 Ingredients to Content MarketingWe know that customers today are armed with more knowledge than ever before. Instead of your sales team being the lead communicator of your product’s details, buyers are getting their expertise via the internet. This means that by the time you reach them, many have already made up their mind and are primed to purchase. How do you reach them before they’ve made up their minds? As we’ve heard over and over again: content, content, content. Read more about how content creates success here. Creative content leads to inbound marketing, meaning higher close rate. Let us provide you with 3 ingredients to content marketing.

Creating innovative marketing content will allow you to influence the buyer tremendously—you want to be the one that furnishes their knowledge, especially if it’s about your product. By establishing a reputation as a knowledgeable resource you become an authority in the marketplace. Here’s a step-by-step process that will help you organize your content marketing and increase your revenue because of it:

  1. Publish to your blog appropriate content. What do your potential buyers want to know? Which topics are getting retweeted? Is there a big change in the industry that needs to be reported? When creating content, it’s also important to write in a way that’s enjoyable to read. Read more about a few ways to let your audience decide your content.
  2. Use your landing pages to better understand your readership. Analyzing the bounce rate will inform you of the modifications needed to improve the performance of your landing pages. You can also use transactional landing pages to directly interact with potential buyers. Then, you can import the stats from the landing pages into your CRM for better lead management.
  3. Optimize the visibility of the content and convert into marketing automation. Use the appropriate key words and gather results from your social media sharing to determine what your readers are looking for. This is a process that will be repeated and improved constantly. Learn more about optimizing your website conversions here.

Last but certainly not least, structure your content conveniently. You want potential customers to be able to find the information they are looking for. Optimize your user’s experience on your blog by organizing by topic and creating hashtags. If you are able to influence the user with the information on your site, your chances of closing are that much greater.

Lead Liaison

Curating News Content via Automated Article Marketing

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Article MarketingThere’s something to be said for the way we process news and how that factors in to overall article marketing strategy. In the not-too-distant past, article marketing was all about stuffing articles with keywords and submitting them to as many article directories you could find. These days, article marketing necessitates a unique approach that includes curating useful content and reaching out to top-ranking websites to create connections. Doing it any other way could result in some serious Google penalties for your website – as well as the isolation of your loyal audience.

Using News to Curate Content

Many companies feel they have blogs that are newsworthy. Using news content for your article marketing isn’t really as easy as creating a great story and putting it on your social media accounts. There are several steps to ensuring your curated content is out there and visible by your target audience.

For starters, you might want to consider attempting to get your articles featured on Google News. This isn’t as easy as directly submitting them to Google.  First, you will want to focus on having a regular readership and comments/feedback on the articles you use for article marketing.

Second, the articles actually need to be newsworthy. Don’t just use press releases- create news stories that focus on current events in your industry. It’s also important to consider creating a Google news sitemap. Follow the instructions you see in the link and set up your sitemap. Make sure to update it each time you have a news story worth reading!

Automated Content

Many small business folks are looking to do their article marketing via automated content. This ensures that each time content is created, it will go out on your blog and anywhere else you tell it in a timely fashion. Creating a news site for your article marketing necessitates your content going out on a schedule that you can stick to. Automated content can help you ensure you’re getting content out to readers when they expect to see it. If you’re creating a news site, Google isn’t going to take you very seriously if you don’t have timely, updated content.

Lead Liaison recently rolled out our new automated content management feature and we’d love to have you check it out!  Automated marketing platforms are becoming the go-to for busy business folks who don’t have the time to curate and share newsworthy content. If you’re doing article marketing for your business, please take a look at our automated content services and let us know what you think!

Lead Liaison

What Does Context Have to Do with Content Marketing?

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What Does Context Have to Do with Content Marketing?After Google’s latest algorithm change, context is the new king of content marketing. This means that regardless of how much keyword-optimized content, how many words you have on your page or how great your content is, you may not rank the way you’d like to if you aren’t answering the questions users pose with search queries related to your site.

We’ve talked extensively about Google’s Hummingbird update. This and other changes by Google ensure that context is the most important criteria in a user’s search. Users aren’t just looking for info about a certain topic, they’re looking for information that specifically answers whatever questions they’re trying to pose.

Context and Content Marketing

This is where you come in. These days ensuring you’re giving users the right context can be about over explaining things. In the pre-Hummingbird days, one of the most important things you could do in developing site pages is keep the user on your site for as long as possible, not overwhelming them with content and giving them the right navigation to “fall down the rabbit hole” in your site – exploring page after page to browse content in several areas. Post-hummingbird page strategy isn’t that different. You still want users to get happily lost in the wealth of information you’re giving them – but you want the pages they land on to answer the specific questions they’re looking for answers to.

For instance, “What kinds of flowers should I plant in spring” should bring up an intro page on a site with a wealth of information about different kinds of spring flowers and individual pages on how to best plant them – not just an article about “The 10 Best Spring Flowers to Plant.” This may not happen just yet, but keep in mind Google is crafting search to lean toward content, so the more information you can provide that answers user questions, the better.

How Do I Change My Site?

Less is not more – don’t worry about rewriting existing pages on your site. If anything, add more content to those pages or link to content that ensures users will get their questions answered. And most importantly, if your content marketing isn’t truly answering any questions, start by thinking about what your users want to see from you. If you don’t know the questions it’ll be hard to come by the answers.

Lead Liaison has a truly unique content marketing platform unlike any other marketing automation dashboard out there. Our writers can craft content marketing focused around the general questions your site visitors want answered. Let us show you how!

Lead Liaison

Should You Be Creating Infographics For Your Company?

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Should You Be Creating Infographics For Your Company?Creating infographics is one great way to share information with your audience base. For many small businesses, one of the main challenges in creating infographics is finding the time or the talent. It’s also important for small business to integrate graphic creation into an already-existing content strategy, rather than making them chief in the strategy.

Network dissemination is also important to consider – if you’re only using Twitter and you’re posting mostly infographics, chances are your audience will never see this content. Finding network-appropriate content should be part of your overall marketing strategy.

Is Creating Infographics Difficult?

Pretty much anyone can use a free graphics editor and slap together an infographic, but keep in mind that your audience wants to see streamlined content. The difference between a low-quality and high-quality infographic is something your audience doesn’t have to be graphics experts to pick up. Other businesses have set the bar with high-quality graphics and content, so it’s important to ensure that a graphics and design expert is looking over or even making your creations.

So is creating infographics difficult? Not necessarily – but creating high quality infographics is something you might need some help with. If nothing else, high quality templates are available for purchase from stock photo sites. You can always use a simple photo editor and modify these to suit your needs.

Diversifying Content

We’ve talked about how creating a content strategy that fits what your audience wants to see is the most important thing you can do. Once a small business gets a good method going for creating and disseminating infographics, these graphics often overtake a business’s social media stream.

Treat the infographics created by your company as you would any other type of content. Make sure that you’re measuring responsiveness – do more people comment, like or share infographics than they do text or image content you release? Do you find your numbers dropping when you use more or less graphics? As with any other social media content, the way you use graphics in your social media feed is an experiment at first. If you find tons of people responding and engaging when you post infographics, you’ll want to make sure. Opposite results should yield less infographics in your social media streams.

Brand Your Company

Don’t forget to include your company’s branding – including company name and logo – in your infographics. You don’t want another company sharing your images and taking credit for them! Branding ensures people will know the useful and beautiful data they’re seeing comes from you.

Your infographics should contain great data as well as beautiful imagery. Let us help with the data! Our content writers can put compelling stats together for your images. Talk to the Lead Liaison team about getting social media and content help for your company ASAP!

Lead Liaison

Content Marketing in 2014

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Content Marketing in 20142013 saw one of history’s most major shifts in SEO and content marketing, affecting brands around the globe. Google’s secure search shift led to a lack of keyword data readily available to the monitoring end user, leaving businesses in the dark about what keywords are being typed in to find their websites.

The “death of SEO” naturally isn’t really an ending, but the beginning of a need for more content-conscious strategies, necessitating sites that are as user friendly and engaging as before with a new stream of fresh content and marketing tactics that don’t adhere to the old paradigm.

Content Marketing in 2014

To break all this down into simpler terms, you really need to make sure you’re putting stuff on your site. That ‘stuff’ shouldn’t be just anything – but well-researched, well-planned blogs that add to the value you present your readers, – content that generates traffic and that focuses on keywords that can elevate your brand. If you don’t have a content strategy in place or understand what your readers want to see, that can be hard to do.

If your historical data doesn’t show you what kind of content interests readers, take a look at the type of content being released by popular blogs and news sites relevant to your industry. Don’t copy the topics exactly – focus on writing posts that discuss the same stories from a different angle. Also consider adding content that fulfills a need. If you would love to see a news story on a particular topic but can’t find anything out there to fit your needs, your company should be the one writing that story.

Planning Ahead

No one likes to do it – particularly a busy decision maker –but your good intentions about writing weekly blogs may not be something you have time to do. It’s important to makes sure you plan on picking up only the slack you can, and hiring content writers to pad out your pages where appropriate. If you’re concerned this will render your voice in authentic, then make sure to suggest topical guidelines and a keyword focus for each page so your content team will have some direction.

Lack of good content writers isn’t a unique problem – this is why Lead Liaison developed the content marketing dashboard for our customers. We’d love for you to take a look at what we have to offer and let us help develop content for your business!

Lead Liaison

Content Marketing Don’t-Do’s for 2014

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Content Marketing Don’t-Do’s for 2014The New Year is almost upon us, and content marketing isn’t a concept that will leave us anytime soon. Even seasoned marketers and business professionals have bad content habits. Since 2014 is just around the corner, there’s no better time (aside from say, right now) to re-engage your audience and leave some bad content habits behind. Hey, this goes for us, too! We could all use a big dose of efficiency for the New Year.

With this in mind, we’ve created a list of content don’t-do’s for 2014. Let’s get started.

When Content Marketing, let your audience determine your direction. 

If your social media accounts and blogs are new, you may not really have an idea of what your audience responds well to. If you’re using marketing automation services like Lead Liaison to keep track of content marketing, it’s time to take a look at the data.

Discover from Facebook Insights which of your posts gets the most interaction and the most clicks back over to your website. Take a look at what blogs inspire comments. Figure out which emails have the highest open rate and click through numbers. Don’t give up on letting the data show you what your audience is responding to.

Create Content That Works 

It’s difficult to create content when you know no one’s responding. Take a look at content that doesn’t have high engagement and see if you can effectively stay away from those topics.

Actually Write the Stuff

If you don’t have time to do content marketing, it’s time to stop lying to yourself about getting it done. Writing blogs, emails and social media status updates don’t necessarily have to be your forte. In case you haven’t noticed yet, Lead Liaison has a great content marketing solution that can help you get content up and running.

Spellcheck

Is it a pain? It is. But these days, most of us have Word or some similar software. Rather than writing directly into your Facebook posts, your automation dashboard, or your blog, use Microsoft Word and then paste your spellchecked copy over. It seems simple, but you’d be amazed at the amount of folks who still don’t do this.

Write What You Enjoy

Copywriting of any sort becomes a tedious task if you hate it. If you can tolerate it, write about the parts of your business and industry that you actually enjoy. If not, maybe it’s time to bring in some help! Talk to the friendly Lead Liaison team about our reliable content marketing solutions today.

Lead Liaison

Why Social Media Content Should Include Text

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Why Social Media Content Should Include TextSocial media content is what drives engagement for your brand. Whether you’re posting just a few times a week or interacting daily with your customers, it’s important to create and maintain a social media presence over time.

Part of creating a social media content strategy is knowing what your customers want to see. For many businesses, the only way to truly find this out is to test various forms of content over time. Many people respond better to images, some to news stories, some to blogs from your own site. And of course, there are infographics.

The Power of the Infographic

Infographics are awesome, but splitting up your content into different types will really determine how your audience wishes to engage with you. You can never really be sure what will go over best. It’s a good idea not to make the assumption that every person in your audience is a visual person and enjoys seeing their social media content in picture form. Images don’t appeal to everyone – in part because they don’t always load quickly on certain connections.

Facebook is Not Instagram

Instagram is a great way to share image content. You can even use that content to showcase your products or services. As long as you’re interacting with other Instagram users, they’ll follow you and you’ll have an opportunity to put what you’re selling right in front of them. It can truly be a powerful platform.

Because Facebook is capable of hosting various types of multimedia content, why not set up your company Instagram to send images straight to your Facebook? That way you can save your Facebook postings for social media content relevant to information from your site, news posts, blogs or other text-ready updates.

Social Media Content is Necessary

If you’re posting a few times a week, you may not have enough content out there to drive engagement. This is particularly the case if you’re only posting images and not sharing multiple forms of content. It’s a good rule of thumb to mix up your content and test it using all the capabilities Instagram has to offer.

Some folks stick to images because they simply don’t have the wordsmithing abilities to create blogs and content for their site, much less social media content updates. We can help! Lead Liaison offers social media content services right within your dashboard. Simply send out your request and our writers will take care of your needs within a specific timeframe – whether you’re looking for social media content updates, blogs or other pieces of writing. Let’s talk about your content needs today!