Why Microsoft Dynamics CRM and Marketing Automation Integration Matters
Why Does Microsoft Dynamics CRM and Marketing Automation Integration Matter? In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. I’ve always been a proponent of CRM systems. As a user myself, I first started using Salesforce.com. I couldn’t imagine trying to keep track […]
Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation
Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com, you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Does this mean that the two systems are incompatible? Not […]
CRM and Marketing Automation: How Do They Work Together?
Customer relationship management (CRM) software collects customer data and manages sales opportunities. It’s basically used as a sales tool. Marketing automation generates leads and collects data to create personalized communications. It’s essentially a lead generation and nurturing tool. They might be two different things, but they only reach their full potential if you use them together. […]
What is the Difference Between a CRM and Marketing Automation?
When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. They can often be used within the same sentence, but they are not synonymous with one another. A CRM, which stands for customer relationship management/manager, does exactly that – it manages your customer […]
Connecting the Dots – Lead Nurturing After Event Lead Capture Is Important
Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. That is why it is so important that you have a lead collection system that integrates […]
Challenges With Event Lead Capture
New technology means there are more lead capture options out there than ever before, but they come with some challenges. It’s important to identify the challenges and come up with solutions to those challenges. Let’s look at some common challenges and solutions. Transcription Problems Scanning business cards is growing in popularity, but what happens when […]
Marketing Events & Event Lead Capture
If you’re waiting for leads to come to you, you are making a huge mistake. There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. With the right amount of preparation, and a good event lead capture plan, you can become a […]
Tools of the Trade: Trello
In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources. Here at Lead […]
An Innovative Marketing Team
I was thinking today about how amazing Tesla’s marketing team is. Their budget is dwarfed compared to their competition. In fact, I have read reports that Tesla spends just $6 per car sold! Toyota, their next most efficient competitor spends 40 times more for a car that costs 1/5 the price! A very small percentage […]
Should You Build Your Website on the HubSpot CMS?
Are you thinking you should build your website on the HubSpot CMS? In this post we’ll cover five key points to consider. COS vs. CMS HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. On the other hand, other popular systems such as WordPress refer to […]
5 Ways to Keep Your Marketing Organized
I was working with one of our new clients the other day and they asked how successful companies get started with marketing automation. Without hesitation, I answered “they get organized.” It sounds simple, sure, but when you’re dealing with a database of thousands of prospects and hundreds of pieces of content, it gets a bit […]
Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App
Allen, TX – Lead Liaison, an innovative marketing and sales solution provider, is elevating the scope of B2B mobile software with a first ever, fully integrated lead capture app, conveniently named GoCapture!™. Although it is not available for public consumption yet, the Lead Liaison has released a few specifics that have the technology world buzzing. […]
Reviews Matter
During the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons. People are now free to state their very own, unbiased opinions, on practically all products and services sold over the Internet, almost everywhere in […]
Ten Things Marketing Should Review with Sales When using Marketing Automation
Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation. Unfortunately though, companies seem to think that marketing automation is […]
The Importance of a CRM
Does your company need a CRM? To put it simply, a CRM means the difference between retaining or losing customers. It really is that black and white. It makes sense when you think about it. Customer relationship management (CRM) is all about the practices, technologies, and strategies that companies of all sizes use to analyze […]
