The Evolution of the 21st Century Sales Rep, Webinar Hosted By Lead Liaison and the Sales Enablement Society
Dallas, Texas – Sales and marketing solutions provider, Lead Liaison, joins forces with the Sales Enablement Society, to discuss the the modern-day sales rep. The webinar will be hosted on Thursday, July 19th at 2:00pm EDT. Attendees can register for the event here. Bob Britton is the President of the Sales Enablement Society, Dallas Chapter. With […]
Email Deliverability in 2018
I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. While that might have been enough 10 years ago, things get trickier when […]
How to Book More Sales Meetings
Are you wondering how to book more sales meetings? If you’re reading this, then you’re likely a VP of Sales and having problems with the reps on your team or you’re an individual contributor and looking for the upperhand. In this article, we’ll expose some eye opening statistics and give you one of the key […]
The Importance of Integration in Sales Enablement
Sales enablement – a strategic, collaborative discipline, designed to add value to customer interactions and improve predictable sales results – is a business function that has grown rapidly over the past few years. In fact, when CSO Insights began its annual Sales Enablement Optimization Study in 2013, just 19.3 percent of organisations had a dedicated enablement function […]
MarTech Up-and-Comer Lead Liaison Now Offers Standalone Solution for Sales Enablement
Dallas, TX – Sales and marketing solutions provider, Lead Liaison, announces they now offer their most recent add-on solution for sales enablement as a standalone license. Lead Liaison’s sales enablement solution was launched in December 2017 as an add-on to their marketing automation suite. While its popularity has grown exponentially over the last 6 months, […]
5 Sure-Fire Ways to Strengthen Customer Relationships
“A satisfied customer is the best business strategy of all.” These wise words from renowned business author Michael LeBoeuf fit perfectly well into the modern-day business scenarios. Whatever a business does revolves around one significant factor i.e. customer relationships. An article on Fox Business says that customers are the lifeblood of any given business. If […]
Company Shirts: Pros, Cons, & Tips
My office just received an order of company t-shirts that we intend on giving away to current and prospective clients, as well as wearing ourselves. It’s not the first order, and it won’t be the last. But, it got me thinking. Company shirts are a pretty standard category of “swag.” And, rightfully so. They can […]
How to Dislodge A Market Leader
Few companies are fortunate enough to create an entirely new high-tech market, and even less so dominate that market. Many join at the right time once costs have dropped and the market is sufficiently inflated. So why do so many companies lose their way to becoming a market leader? The potential answers to this are almost […]
Growth Marketing Software Stack for B2B Companies
Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. At Lead Liaison, we […]
An Introduction to Sales Enablement – Webinar Transcription
To watch “An Introduction to Sales Enablement” in its entirety, click here. Summary Lead Liaison provides an introduction to sales enablement. Learn the definition of sales enablement, why companies use it, and how it can help your business. We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies […]
How to Prepare for a Marketing Event
There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event. In this article we’ll cover how to prepare for a marketing event to make your event as successful as possible. […]
PPC and Marketing Automation, Webinar Transcription
To watch “PPC and Marketing Automation” in its entirety, click here. Summary Google Ads Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters Ben Herman, Mad Fish Digital Chris […]
How Training Companies Can Scale Marketing, Webinar Transcription
To watch “How Training Companies Can Scale Marketing” in its entirety, click here. Summary We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. Presenters Troy Michels, Administrate Ryan Schefke, Lead Liaison Transcription *Please note that this content was presented live […]
Video in Email Workflows, Webinar Transcription
To watch this webinar in its entirety, click here. Summary We show you how to use video in email to boost your conversion rate by strategically adding them into your email workflows. Presenters Margot Mazur, Wistia Ryan Schefke, Lead Liaison Transcription *Please note that this content was presented live and then transcribed. It will read […]
Marketing Automation Gone Wrong – Turn Your Cons To Pros
Marketing automation helps with three most-wanted things; speed, personalization, and better reach. But, if not done right, all of your marketing efforts can fire back pretty bad. Here are the most common mistakes that marketers do in automating their marketing efforts and how to avoid them. Reaching Out To Wrong People at Wrong Time […]
