How to Plan for a Successful Automation Strategy
How to plan for marketing automation with a “TOPS” approach? Team, Objectives, Personas, Scenarios Planning a successful automation strategy shouldn’t be done in a vacuum. It should be methodically planned out and executed only after your plan is created. But how do you start a plan? We came up with an easy acronym to help […]
Sales and Marketing Automation Solutions Provider Lead Liaison Celebrates Major Milestone
Dallas, TX – Lead Liaison officially opened for business in November 2013 with a clear vision: to help companies drive revenue by scaling sales and marketing. They made a splash with the introduction of a website visitor tracking solution. A few short months later, a fully integrated marketing automation solution was launched. Over the years, […]
Creative Uses for Lead Capture
Download the PDF here! To access our Event Lead Management Kit, which includes this resource, click here. Businesses can use Lead Liaison’s GoExhibit!™ in many ways – it’s not just for trade shows! GoExhibit!™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead […]
9 Trade Show Booth Design Ideas to Delight Visitors [Infographic]
Social media may have transformed the way that brands and customers engage with one another, but trade shows persist as a cornerstone of face-to-face marketing. And precisely because so much brand interaction has been digitalized, the potential for trade shows to create a meaningful and memorable brand experience has only become greater. One of the […]
5 Creative Ways to Generate Leads You’ve Probably Never Tried Before
When your company needs to generate leads, your goals should be to find creative methods that allow you to communicate and network better with other businesses as well as untapped customers and, simultaneously, establish yourself and your company as an authority figure. You need to cut through the noise and get in front of people. When […]
40 Event Marketing Statistics
Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here. Business is changing at the speed of light. As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations […]
Creative Strategies for Your Next Trade Show or Marketing Event
Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here. Looking for creative strategies to use at your next trade show or marketing event? Look no further! We’ve gathered lots of ideas that can help you before, during, and after an event. Before an […]
Infographic: Post-Event Lead Nurturing Strategy
Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here. Marketing events can be a very costly effort. There’s the booth rental, the booth design/display, travel and expenses for your employees working the booth. Service costs like electricity, cleaning, or wifi can sneak up […]
Texas General Contractor Chooses Lead Liaison to Support and Simplify Marketing
Dallas, TX – Bartlett Cocke General Contractors has been in business since 1959. They are one of the largest, most respected and trusted general contractors in the state of Texas. So, it’s no surprise that they found themselves in need of an enterprise-ready marketing automation solution that would support their efforts. In a video testimonial […]
When Should a Startup Implement Marketing Automation Software?
When should a startup implement marketing automation? It’s a great question and we decided to answer it with 10 reasons every startup should implement marketing automation. If you’re a startup you’ve got a lot of things on your mind. We totally understand, we were a startup once. We’ve been through the struggle, and it’s not […]
Lead Liaison Launches Program to Help Startups
Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an opportunity to […]
Decision Guide: Comparing Pros and Cons of Badge Scanners vs Mobile Apps
Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here. It’s time to prepare for your upcoming trade show, but lately you’ve heard a lot about new mobile apps that allow you to forego the pricy badge scanners and use your own devices. It […]
Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event
Want the executive summary? Download the infographic here. To access our Event Lead Management Kit, which includes this resource, click here. Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to […]
7 Interactive Lead Generation Ideas to Try at Your Next Trade Show
Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. We’ve rounded up a few interactive lead generation ideas that you can use to maximize […]
Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription
Summary Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Presenter Chris Kipgen, Lead Liaison Transcription *Please note that this content was presented in first-person live and then transcribed. It will read exactly as presented in the webinar. […]
