Online Lead Generation Services
With the influx of social media tools – Google+ being the latest, greater online marketing demands and a changing B2B buying process lead management has become difficult and complex. Without a lead management framework, companies are like a ship without a sail – going nowhere. Lead generation services have sprung up to try to mitigate […]
Marketing Automation Market
Last month we wrote an article on the size of the marketing automation market. A couple weeks after writing the article we picked up David Raab’s article on “B2B Marketing Automation Industry Size and Segments”. David’s post presented some interesting data on the marketing automation market worth summarizing as a follow up to our last […]
New Marketing Technology
Earlier this week we published a blog post entitled “marketing automation challenges – avoiding status quo”. Our second post in the marketing automation challenges series covers new marketing technology. The primary challenge marketer’s face in adopting new marketing technology is lack of awareness. Marketers need to know that new marketing technology exists that represents today’s […]
Marketing Automation Challenges – Avoiding Status Quo
Matt Smith, Executive VP and Co-Founder of 3forward, recently published an article on the MASG blog highlighting four roadblocks of marketing automation. Over the next few weeks we’ll issue four blog posts related to each obstacle. Each post will summarize the individual marketing automation challenges, include color commentary and provide additional recommendations. Our first post […]
Blogging as an Inbound Marketing Tool
We spotted some research done by Marketing Sherpa and HubSpot highlighting why blogging is a very effective inbound marketing tool. The research sparked the thought of sharing results of our own blogging efforts. At Lead Liaison, we’ve seen tremendous benefit in our blogging campaign. We launched our blogging strategy at the beginning of 2011. Our […]
Email Automation
Many businesses rely on email as a means to communicate with their prospects and customers. Unfortunately, plain vanilla email has become prehistoric. Intelligent email automation is necessary to hold meaningful, relevant and interesting conversations with prospects and customers. Not using intelligent email automation has the following drawbacks: • It takes more time as individual emails […]
Marketing Automation Market Size
Considering more than 60,000 companies have deployed CRM solutions, yet less than 4,000 are using marketing automation tools (7%), the marketing automation market size is poised for growth. Venture capitalists realize this opportunity as they’ve invested over $396 million in marketing automation vendors since 1998. Although marketing automation is ripe for growth, two factors impede […]
Mitigate Email Unsubscribe
In our post last week we talked about why people unsubscribe from emails. Essentially, unsubscribes can be boiled down to three factors. Abusing the recipients information, sending emails too frequently and sending content that’s not relevant or interesting. Fortunately, there’s a solution to mitigate email unsubscribe problems. Solving Email Unsubscribe Issues There are two solutions […]
Why People Unsubscribe from Emails
A recent report from MarketingSherpa shed some light on why people unsubscribe from emails. In this article we’ll discuss the top three reasons and incorporate personal experiences as examples. In a follow up article we’ll suggest a solution to eliminate these problems. Top 3 Reasons Why People Unsubscribe First, 53% of respondents unsubscribed from emails […]
Free Marketing Automation
Are you considering a free marketing automation system to power your sales and marketing efforts? In this article we’ll present ideas for consideration to help you make an educated decision. Background on Free Marketing Automation Free marketing automation systems were created as a way to “shake up” the industry. Some analysts and commentators have speculated […]
Purchased Lists
A while back we encountered a prospect interested in Lead Liaison’s revenue generation software. They told us they send about 10,000 emails per month and they were always buying “purchased lists” (list for sale from list brokers) – it sounded like one of their core strategies. We thought this was a great opportunity to blog […]
Lead Tracking Evaluation Checklist
Demonstrations often times go off on tangents causing an evaluator to lose track of what matters. We’ve all sat through those demos that go round and round and occasionally go off topic. Regardless of which way a demonstration goes, it’s important to stay focused on the critical areas. Here’s a checklist for you to follow […]
Top Social Media Sites
As part of any social media strategy it’s important to identify which social media outlets to target. We recently ran a study of the top social media sites in the world and we thought we’d share them with you. Rankings are based off of Alexa ratings. We’ve highlighted our top social media sites that every […]
Sample Lead Nurturing Email
Successful lead nurturing programs have good planning, proper process and great content. Unfortunately, many companies never get to the “great content” step in lieu of perceived difficulty in creating lead nurturing material. We thought we would share a sample lead nurturing email and highlight unique points about the email that are generally applicable to all […]
Increase ROI of Inbound Marketing
We recently had a meeting with one of our prospects who told us they do no outbound marketing (or “push marketing”) and focus solely on inbound marketing. At first, they said they didn’t need Lead Liaison because they don’t do outbound marketing. They couldn’t be more wrong. Coincidentally, if you’re only doing inbound marketing you […]
