Why Marketing Automation for Small Business?
Why choose marketing automation for small business? If you’re a micro-sized business (< $5M in revenue) or a small business (< $20M in revenue) then there’s less than one percent (1%) chance you’re using marketing automation technology to help grow your small business. Interestingly, when comparing penetration rates of marketing automation (reference our write-up on […]
Marketing Campaign Messaging
Marketing campaign messaging is important, but it’s more important to think about who you’re messaging to. When building a campaign, it doesn’t make sense to make a one-size fits all message. Sales and marketing people need to tailor messaging around the recipient. Similar to giving a presentation, before you present you’ve got to know your […]
How to do Database Profiling
Have you ever wondered how to build a database profile? If you haven’t, it’s time you start thinking about it. Database profiling creates individual, sub-segmented databases to target marketing efforts and personalize messaging. Dust off the cobwebs and consider tapping into your most prized resource, your database, vs. buying lists and using common “spray-and-prey” marketing […]
What is Lead Scoring?
What is lead scoring? Lead scoring is the process of using technology to automatically qualify leads for sales. Many organizations are flooded with inquiries and/or have a large database of contacts collected over time. Lead scoring helps businesses filter through inquiries and contacts and start prioritizing leads for sales. What is lead scoring similar too? […]
Automatically Track Web Form Submissions
When businesses automatically track web form submissions they get crucial insight into prospects interests. Three types of web form tracking are possible; we’ll cover each type in the details to follow. Regardless of type, we recommended web form submissions are tracked and matched with a prospects profile to provide sales with valuable insight on key […]
Automatically Distribute Leads to Sales
Many businesses are able to generate leads and inquiries but have no way to automatically distribute leads to sales in a systematic manner. Companies make huge investments to generate leads from the internet, which warrants responses at internet-like speeds. An interesting article from Harvard Business Review highlighted the benefit of responding to leads quickly in […]
Similarities between Lead Nurturing and the Holiday Season
With the holiday season coming up it gets most people thinking about vacations, good food and time with our families. For some of us, it’s hard to clear our mind from work and focus on relaxing during this time of the year. For me, I’ve got personal and professional events melding together in my mind; […]
The Quintessential Small Business Marketing System
Most micro and small businesses have two things in common; they lack resources and need to grow revenue. In this article we help B2B business with minimal resources understand the building blocks of a small business marketing system necessary to grow revenue. A quintessential small business marketing system is made of three components – CRM, […]
Marketing Automation in CRM
Adding marketing automation in CRM will help your sales team be more efficient. In today’s information age, it’s not about how much information you receive, rather, it’s about how you receive the information. Most CRMs cobble together leads and contacts into a few buckets, offering no way to separate hot leads from cold leads. Without […]
Marketing on a Small Budget
Are you a small business owner who needs marketing on a small budget? If so, you’re not alone. New businesses are popping up every day. The number of businesses in the US alone is pushing 25 million, many of which are B2B businesses. How do you generate more business in such a competitive environment? Here’s […]
EU Cookie Directive
Under an added amendment to the EU privacy directive, organizations conducting online marketing campaigns in the member states must receive explicit permission, or opt-in consent, to track individuals’ actions online. The EU cookie directive law requires website visitors are informed if cookies are being used, the purpose they are being used for and the information […]
Cost of Marketing Automation
The cost of marketing automation is about as difficult to figure out as marketing automation itself. Everyone and their mother claims they provide marketing automation. But, do they really offer it? And what is marketing automation anyways? I’m sure these are all the questions you’re asking. For now, let’s focus on the complex cost of […]
Pass Only the Best Leads to Sales
If you’re a sales person then you’re likely one of the highest paid people in your company – no shame to that. However, if you’re in management then you know sales people are one of the highest costs in your company. Unfortunately, high costs are magnified especially when sales doesn’t produce results. One way to […]
Marketing Automation Product
Searching for the best marketing automation product? If you’re on a budget, looking to accelerate revenue and improve your sales and marketing efficiency then you’ve landed in the right corner of the web. Differentiating one marketing automation product from another is a difficult task – which is most likely why you’re here, you’ve been researching […]
Automatically Identify Buy Signals for Sales
It’s almost always the case that sales could use more help from marketing to qualify leads. Marketing is glad to help; however, they’re up to their eye balls in work. Cranking out new content, preparing for the next big trade show, managing the company’s CRM, fine tuning the website and answering to other members of […]
