VisiStat
VisiStat Inc. has a nice solution for aggregating website analytics. They do a great job of tracking search words, website visitors, popular pages, search engines and more. However, if you’re looking for more than a website analytics solution Lead Liaison can help. These days visitor statistics aren’t enough and Google Analytics usually provides sufficient website […]
ActiveConversion
Looking for an alternative to ActiveConversion? If yes, then we welcome you to learn more about Lead Liaison by clicking the button below. ActiveConversion is a strong point solution and focuses on a few areas; namely, lead scoring and visitor tracking. They leave sales prospecting, email marketing among other capabilities to third parties. They have […]
Pardot Competitors
Pardot claims to have only a few competitors; however, in reality they‘ve got more than two. Pardot’s competitors range from small visitor tracking only solutions to marketing automation vendors. Small to medium sized businesses typically gravitate toward Pardot because of price and the attraction to the buzz around “marketing automation”. Don’t miss out though, take […]
How to Get More Sales
Identifying how to get more sales is often a struggle for many companies. Whether you’re an early stage start-up trying to meet the pressing demands of your board and/or venture capitalists or a seasoned company stuck in a rut; every business could gain from more sales. Too many businesses put the cart in front of […]
12 Ways to Repurpose Content
Looking for ways to repurpose content? Many companies struggle creating content. Marketing content is important, but pervasiveness of that content is even more important. Much like a spider casts a web far and wide; marketers must cast their content in a similar manner. However, instead of getting worn down trying to create new content for […]
The Two Fundamentals of Strategic Marketing
What are the fundamentals of strategic marketing? Chocolate and milk, salt and pepper, popsicles and hot weather – it’s easy to find two items that complement each other. Strategic marketing requires two items that also go well together. In an era driven by the internet, marketing has become a different animal. Marketing is no longer […]
Revenue Generation Software is Red Hot
Revenue Generation Software may be the best thing you’ve never heard of. It’s a sales and marketing engine that’s loaded with fuel, ready for the ride of its life. Now is the right time and right environment for marketing technology to step up. In this article we cover why there’s a red hot market for […]
Reasons to Invest in Marketing Automation
Looking for a reason why you or your company should invest in Marketing Automation? Here are four reasons to invest in marketing automation: Table Stakes The adoption of marketing automation technology is expected to increase by 50% by 2015 (Sirius Decisions). Marketing automation has seen the fastest growth of any CRM-related segment in the last […]
Marketing Technologies
Marketers have a plethora of diverse marketing technologies to help with advertising, social media, operations and other aspects of their job. The overwhelming abundance of marketing technologies pulls marketers in different directions. It’s often times helpful to take a step back, re-focus and look at marketing technology from a 10,000 foot view. Scott Brinker, www.chiefmartec.com, […]
A Simplified Perspective on How Marketing Automation Works
Marketing automation is a simple concept if you’re in the industry or familiar with these types of solutions. But, what if you’ve never heard of marketing automation before? Take five minutes to read this simplified summary of how marketing automation works. Eric Wittlake made some very important points about marketing automation. Let’s summarize what Eric […]
The Business Case for Revenue Generation Software
Making a business case to your management team for Revenue Generation Software is not difficult to do as long as you’ve got the right information in hand. When presenting your business case we suggest sticking to the following outline: 1. Highlight Problem Areas 2. Show ROI 3. Advocate new marketing strategies Keep your justification brief […]
Simplify your Database for Sales
In an article last week by Mark Wicka on the B2B Lead Blog he talks about the challenges of prioritizing a company’s database. Mark describes how his company used an “opportunity grade” to create a snapshot of a prospect and prioritize the lead for sales. “When you have a database of thousands upon thousands of […]
Strategic Marketing Tools
Millions of marketing teams struggle finding the right strategy to market their solutions. Marketing tools help marketers do their job more effectively and efficiently; however, finding the right set of strategic marketing tools can be a bear. Fortunately, we’ve compiled a list of strategic marketing tools for you and encourage you to help us build […]
Automating Business – The Buick Way
One of our founders recently bought a Buick Enclave. Most of the folks on our team are not car experts. Needless to say, we knew little about Buick Enclaves. When we heard she bought a Buick, we thought – “that’s an old man’s car”. Buick Regal, Roadmaster, Park Avenue, LeSabre – the list of old […]
Do Not Complicate Marketing, Simplify It
Scott Brinker, a marketing technologist and author of the chiefmartec.com blog, recently posted an article on Why marketers should learn how to program. We couldn’t disagree more with several of Scott’s thought-provoking concepts. Do not complicate marketing – simplify it. Technology changes marketing – without question. Social media, blogs, online surveys, email marketing, YouTube are […]
