Marketing Automation Begins With Consumer Intelligence
Consumer intelligence comes first. Walmart pioneer Sam Walton was adequately prepared to open his Bentonville, Arkansas dime store to offer customers low prices on daily needs and even niceties for children. Through his small scope in customer interactivity, he was able to affect an entire community – and do so one customer at a time. […]
Five Factors to Consider before Choosing Marketing Automation Software
There are five factors to consider before choosing marketing automation software. Those five factors are your marketing department’s capabilities, your marketing needs, your software requirements, transition time and budget. Your Marketing Department’s Capabilities This is by far one of the most important factors to consider in choosing marketing automation software. Before actually making a purchase, […]
Understanding the Lead Management Process
A lead is any person, organization or company that could become interested in your products who has not yet made a commitment to buy. Regardless of where you get your leads (trade show, purchased leads, online lead generation, or referrals), you will need a systematic way to receive and evaluate your leads. Your methodology should […]
Email Marketing vs Social Media
The social media craze among consumers has many B2B marketers thinking about their social media strategy. Often times, email marketing is compared to social media as part of the analysis. Should B2B marketers do one or the other? This raises the question of email marketing vs social media, which one is better and which one […]
Six Advantages of Marketing Automation Software
What are the advantages of marketing automation software? In order for your sales to increase, your marketing and sales teams have to work together more efficiently. They also have to work efficiently on their respective teams. Quality information is needed for both teams to do this together and individually. Marketing automation software helps provide the […]
The Key Functions of Marketing Automation Software
What are the key functions of marketing automation software? Although people may differ over the exact definition of ‘marketing automation’, one thing that can be agreed upon is the benefits. Marketing automation software provides a mix of benefits, which include improved sales and improved marketing and sales relations. Now that you’ve decided to use marketing […]
Post Sales Follow Up
Are you searching for a post sales follow up process to implement at your company? This article provides suggestions. Don’t forget to use marketing automation technology to pre-configure a post sales process like this that automatically schedules tasks for your sales people in your CRM such as Salesforce.com. You’ll be well on your way to […]
Why CEOs Need Marketing Automation
Why do CEOs need marketing automation? Are you struggling to justify marketing automation within your organization? Use these 5 reasons to sell CEOs on why they will fall in love with marketing automation: Marketing Automation Can Provide Accurate Metrics for ROI One of the biggest complaints CEOs have about spending marketing dollars is that there […]
What is Marketing Automation and Should You Care?
What is marketing automation anyways? Companies need to look for ways to develop marketing strategies in the highly competitive business world today and produce satisfactory results. Studies have shown that companies who have achieved high annual revenue and return on marketing investment were four times more likely to implement market automation. When it’s time to […]
Target Marketing Strategy
Does your target market strategy involve selling to a finite set of accounts? Is your Total Available Market (TAM) a small list of companies you can list on one or two pages of a word document? Does your company avoid buying marketing lists and limit outbound marketing to the masses? If the answer is yes […]
Free Lead Nurturing Software
There are a few free lead nurturing software packages out there; however, don’t be fooled. My momma always said, “son, there’s no such thing as free”. Free usually comes with a cost. Whether its license limitations, an underperforming product or poor support/backing – nothing is free. If it doesn’t cost now then it will cost […]
Prospecting Lists
A few times a week I get calls from businesses asking if I can provide a contact or prospecting lists for them to buy. They usually want the list to include specific criteria based on demographic, industry, title, revenue and email. I don’t sell lists, but I love this question because it gives me an […]
Using Marketing Automation with Customers
Looking for happy customers? The solution is not that far away. Marketing automation technology has many use cases. Businesses often think about using marketing automation as a prospecting tool. Why not use marketing automation with existing customers? Creating new clients is very challenging not to mention expensive. When you break down the numbers new customer […]
Closed Loop Marketing Automation
We’re doing many presentations with new prospects these days. One of the most challenging terms for many of them to grasp is the concept of closed loop marketing automation. The idea of a “closed-loop” is especially confusing for companies using email marketing as their primary (and usually only) marketing solution. Traditional email marketing solutions do […]
Marketing Automation Vendors
If you’re researching marketing automation vendors then you’ve found the right spot. Marketing automation helps companies drive revenue by converting leads into customers. It’s a necessary technology to be competitive; however, vendor selection is not easy. The marketing automation space is growing rapidly – double digit growth year-over-year. Vendors of all types are clamoring to […]
