Lead Generators
Are you looking for ways to generate leads? I bet you were probably hunting for a telemarketing agency. In fact, when you search for lead generators in Google you’ll mainly get links for telemarketers in the results. If you landed here, that’s great news! It’s time you took a fresh look at how you’re managing […]
B2B Marketing Automation: Run In the Right Direction and Win
The implementation of B2B marketing automation is often seen as daunting in the face of perceived complexity and unpreparedness. Implementing market automation is simple and cost-effective. It assures more qualified leads and revenue growth without making you put in an overwhelming amount of effort. The following are a few must-follow tips to follow to get […]
Most Undervalued Inbound Marketing Strategies Around
Consistently high ranking websites will often profess hard-core search engine optimization, gleaming content creation and white hat link building techniques will not only assist in perfecting search positioning, it will make your overall internet marketing strategies increase significantly. There are even more sustainable inbound marketing strategies and tactics, however, that are often overlooked, unused and […]
Ten Tips for Lead Conversion – Part 2
Yesterday we posted Part 1 of our Ten Tips for Lead Conversion series. We learned to qualify leads, get their permission to stay in touch and/or offer them a chance to opt-out, use automation for personalized responses, offer instant value, allow interaction and listen to the lead! Here are five more tips for lead nurturing […]
Ten Tips for Lead Conversion – Part 1
Sales lead nurturing is essential for lead conversion in today’s fast paced market place. The ability to convert leads into revenue is a critical factor that affects the success of every business. If a company is spending a significant portion of their marketing budget on lead acquisition or generation, it must earn the reward of […]
B2B Lead Closure Through Linear Drip Campaigns
Businesses who’ve mastered the artistic approach of growing their B2B sales bases know that conventional outbound marketing campaigns are perhaps growing cold, stagnant and simply worn down. Many leads which are collected from conventional drip campaigns aren’t actively buying since the individual lead either was collected amiss, or wasn’t thoroughly nurtured as it should’ve been. […]
The Wrong Way to Nurture Leads
Lead nurturing is only effective if it is done with a leads best interests in mind. A company cannot persuade a potential lead if they do not understand the prospect’s interests and their specific needs. They also cannot secure leads if they fall through the crack or leak out of the sales funnel. A lost […]
Modern Day Marketing Acronyms 101
I was shopping with my wife recently in a home furnishing store. While my wife was thumbing through every item in the store I had my head buried in my new iPhone 5 pretending like I was listening; however, a catchy poster caught the corner of my eye. It was eye-chart on acronyms – Acronym […]
A Small Businesses Make-Over Using Marketing Automation
Small businesses make-over using marketing automation. Staying in touch with leads and nurturing them through the sales process is a realistic challenge many organizations face. It’s vitally important businesses convert leads into paying customers. Small or new businesses face overwhelming challenges from existing competitors when reaching out to customers; such as getting their attention, finding […]
Why Lead Nurturing is Essential to Sales
Not all leads are created equal. Some are one-off sales who buy as a result of direct response marketing. Others research available options and select their choice. And there are some that require a little hand-holding in order to get them to buy. Lead nurturing provides a way to cultivate those buyers into sales-ready prospects. […]
How your Company is Missing Valuable Sales Opportunities
In today’s uncertain economy, every company has to recognize and actively pursue every possible lead that crosses their path. Every prospect that comes in contact with a company has the potential to be converted into a sale. The problem is many companies miss the connection or they don’t realize that the lead is part of […]
Converting Leads through Smart Nurturing
A lead has marginal value until it can be successfully converted into a sale. Businesses spend a considerable amount of time and money securing quality leads and cannot afford ineffective nurturing. Use some of these guidelines to convert leads using smart lead nurturing. If the information that is sent out is not relevant and informative […]
Pervasive B2B Lead Distribution Methods
Looking for some good B2B lead distribution methods? Businesses aggressively seeking methodologies for effective lead distribution to their sales forces sometimes face invariable roadblocks which prevent those leads from finding their proper home. Although techniques commonly used by marketing teams work only part of the time when marketing to consumers, business leads are highly touted […]
Convergence of PRM and Marketing Automation Facilitates Superior Marketing Alignment
One in every five B2B organizations use a marketing automation platform (MAP), and the present trend indicates that it will grow to 40% by 2016, according to B2B research and advisory agency SiriusDecisions. Organizations are increasingly integrating marketing automation with their CRM databases and Partner Relationship Management (PRM) strategy to facilitate efficient lead nurturing and […]
Four Steps to Effective Lead Scoring
Sales lead scoring is an essential part of a lead management system. Leads enter your pipeline at different stages of the buying cycle, so it’s important to calculate how ready each marketing lead is for engagement by your sales team. In order to set up a lead scoring system, input should be gathered from your […]
