Suitable Preparation of B2B Lead Nurturing and Sales Strategies
Business plan creation may be the driving force behind securing proper funding for your start-up, but the driving force behind the business plan is your B2B lead nurturing and sales strategies since investors will wonder how you intend to meet your 3-5 year sales projections. To properly create B2B lead nurturing and sales strategies for […]
Why Lead Nurturing Takes Time to Get Great Results
When a suspect enters your lead management system, how long will it take to move her into your CRM? That depends. Today’s B2B buyers are more reluctant to speak with a sales agent until preliminary research has been done, typically through the Internet. It can take weeks, months or years to elevate that contact to […]
How to Write Quality Lead Nurturing Content
Quality content is everything when it comes to an effective lead nurturing campaign. The key is creating informative content that is both relevant and interesting to potential leads. All content needs to be sent on a consistent basis (weekly, monthly etc.) and establish the company or individual as an expert in their industry while placing […]
Why Lead Nurturing is Necessary to Convert Leads into Sales
The majority of marketing leads, regardless of their quality, are lost before being converted into a sale. In today’s competitive global marketplace every company needs a system for improving their conversion rate and capturing more leads. B2B marketing and lead generation experts have determined that a lack of effective lead nurturing is the primary cause […]
Five Reasons Why Lead Nurturing is Essential to Success
Do you think lead nurturing isn’t important to sales generation? Think again. There are five factors critical to the success of your sales organization that can only be addressed through a solid lead nurturing program. This article covers five reasons why lead nurturing is essential to success. B2B Buyers are Not Impulsive Research studies have […]
Synergetic B2B Lead Nurturing Programs Begin With Research
B2B lead nurturing programs begin with research. Overcomplicating processes which have been proven to already work make B2B lead nurturing far less desirable than intended. By simple planning before execution, businesses who’ve already formulated sales funnels, landing pages and every bell-and-whistle in between could enjoy much more simplistic processes of taking leads, dripping campaigns or […]
Building Awareness: Your First Step Towards Demand Generation Part 2
In our last post titled Building Awareness: Your First Step Towards Demand Generation we talked about using search engine optimization, viral marketing, social media marketing and email to help build awareness and generate demand. We’ll add a few more items to the list in part 2 of this post. Pay Per Click Advertising Using web publishers […]
Building Awareness: Your First Step Towards Demand Generation Part 1
In order to create demand, you must first create awareness. There are two primary ways to go about this – inbound or outbound marketing. Inbound marketing uses online content to draw visitors to you by providing something of value not attached to a specific offer. It is an indirect method of creating awareness; prospects respond […]
Lead Nurturing Myths
Leads are the lifeblood of any sales organization. But many businesses continue to struggle with managing their leads due, in part, to incorrect assumptions lead nurturing. Here are a few myths about lead nurturing. Lead nurturing requires lead scoring. Scoring each lead is an effective method of prioritization; it provides a systematic approach that helps […]
Key Considerations For a Successful Email Drip Campaign
What are the key considerations you should make when implementing a successful email drip campaign? Email drip campaigns can really boost your lead nurturing program. But it’s not as easy simply blasting a sales letter to your database of leads. Here are some ideas for creating a winning email drip campaign. Gain permission to maintain […]
Data Strategies for B2B Lead Nurturing Campaigns in 2013 Part 2
Yesterday we posted Part 1 of Data Strategies for B2B Lead Nurturing Campaigns in 2013. Today, we’ll continue sharing our thoughts on how companies can improve their B2B lead nurturing strategies for 2013 with Part 2 of Data Strategies for B2B Lead Nurturing Campaigns in 2013. Expand Although your business has needs in one particular niche, […]
Data Strategies for B2B Lead Nurturing Campaigns in 2013 Part 1
Data strategies for B2B lead nurturing campaigns, Part 1. Businesses have enjoyed immeasurable success in digitally targeted marketing campaigns up through 2012, especially with social media giants Pinterest and Facebook offering exciting platforms for targeting audiences, and YouTube innovating In-Video marketing campaigns to draw attention to niche video watchers. Investments in mobile applications have grown […]
5 Tips to Revitalize Your Lead Nurturing Campaign, Part 2
In our last post we shared Part 1 of our 5 Tips to Revitalize Your Lead Nurturing Campaign series. We talked about monitoring your list and testing inactive subscribers. Today, we’ll finish up the series with the final 3 tips. Use Clear and Informative Subject Lines & Sender Info Your ability to attract interest is […]
5 Tips to Revitalize Your Lead Nurturing Campaigns, Part 1
If you’re doing lead nurturing, you’ll want to consider 5 tips to revitalize your lead nurturing campaigns. Today, we’ll give you a couple tips and in our next post we’ll follow up with the final 3 tips. As with most marketing activities, lead nurturing can go stale if your campaign is not well managed. Even […]
Turn Inbound Marketing Into Lead Nurturing
Inbound marketing is essential to the lead nurturing process. World class organizations know how to turn inbound marketing into lead nurturing. Channels such as PPC, SEO and SMM provide ways to get exposure, but it’s what you do with the leads that come as a result of inbound marketing that makes the difference between creating […]
