Lead Liaison Helps Marketers Measure Lead Management Effectiveness
Allen, TX (PRWEB) March 5th, 2013 – Lead Liaison has released another free lead management tool, the Lead Management Grader (LMG), for business managers to rate the effectiveness of their sales and marketing activities. The company announced the release following a survey period which ended in February to help marketers measure lead management effectiveness. The Lead […]
Marketing Analytics: Turning Your Sales Funnels Into Data
Regardless of the size of your business, you probably have an idea of what your sales funnel looks like. Just in case you’re green on all this, your sales funnel refers to the process a customer goes through before buying from you. This process spans the time at which they become a lead through their […]
B2B Marketing Analytics: Metrics to Focus On (Part 3)
Part 3 of B2B marketing analytics. In this post we continue the discussion about analyzing your B2B marketing ROI. As we mentioned in Metrics to Focus On (Part 2), the effectiveness of your blog and SEO practices can be measured in several ways. Such is the case for your social media and content marketing practices. […]
5 Keys to Maximizing Demand Generation
Demand generation requires discipline, patience, and focus. The process of building awareness, creating interest, and provoking action requires a deeper strategy than simply building a marketing campaign. Here are a five key considerations to maximizing demand generation: Website as hub Design marketing, sales, fulfillment, and customer service through the prime portal for the company – […]
B2B Marketing Automation Tips for 2013
B2B marketing automation tips for 2013. Marketing Automation has streamlined the business-to-business marketing process, allowing lead generation, lead scoring, and lead nurturing to be systematically manageable using efficient software solutions. The following are several strategic tips to help gain the most qualified leads using the marketing automation machine. Develop a Complete Profile for a Typical […]
B2B Marketing Analytics: Metrics to Focus On (Part 2)
As we mentioned in Metrics to Focus On (Part 1), effective B2B management requires you to focus on your b2b marketing analytics. Available analytics tools within lead generation and marketing automation platform provide impressive granularity that allows you to modify and improve your strategies. Here are key metrics to analyze for your blog and SEO […]
B2B Marketing Analytics: Metrics to Focus On (Part 1)
B2B marketing analtyics and metrics to focus on, Part 1. Effective B2B lead management demands consistent analysis. There is no shortage of b2b marketing analytics reporting programs available, thereby there is no excuse to avoid reviewing your lead generation practices. A monthly or quarterly review can provide you with vital information which helps to determine […]
Sales Qualification Processes: Inquiry vs. Lead
For small to medium sized businesses in particular, lead qualification is vital to sourcing the might be interested clients from the really are interested clients. You might be saying to yourself, “I already know how to qualify leads. I’m already doing this.” If you’re sending every interested party directly into your pipeline with no extra […]
Key Factors that Must Be Considered in B2B Lead Scoring
Lead scoring can be an incredibly valuable tool that can produce more qualified sales-ready leads provided that you start with the right criteria. Start by combining both the marketing and sales department’s knowledge of existing customers and develop a profile that represents a typical buyer’s demographics and behavior. When creating effective and informative B2B lead […]
Account Level Lead Scoring
Consider account level lead scoring for your business. By using lead nurturing, inbound marketing, lead scoring, and marketing automation platforms, today’s B2B marketers are able to generate and qualify leads faster and more efficiently than they ever could in the past. By automating functions within the marketing funnel, leads can be quickly qualified, nurtured, and […]
10 Ways to Improve Email Marketing ROI
Email marketing can certainly boost your sales effectiveness. However, email campaigns can drag down your marketing ROI if the execution is flawed. Here are ten ways to improve email marketing ROI. Clean Lists Though B2B email list buying is not always the best way to go, if you do purchase lists make sure the lists […]
How to Use Marketing Automation to its Fullest
Learn how to use marketing automation to its fullest. Marketing automation is designed to turn website visitors into leads and then into life-long customers. It is a strategic process of generating leads and subsequently guiding them through the buying journey until they are ready to make a purchase. Marketing automation streamlines the entire lead management […]
Landing Page Improvements, Bounce Rate and ROI
KISSmetrics has a great article and infographic discussing the particulars of bounce rates by industry. Average industry bounce rates are at about 40.5%, while lead gen websites can expect a 30-50% bounce rate. Service and retail sites rank in at about 10-40%, while one page sites exist simply to gather info or as a cart […]
Five Marketing Trends that will Generate Revenue in 2013
It should come as no surprise that the internet is behind the top five marketing trends allowing businesses to generate more revenue in 2013. The internet is designed to make most business functions more efficient, which in turn will generate more revenue. These are the top five marketing trends for generating revenue in 2013: The […]
The Five Biggest Benefits of Quality Lead Scoring
Lead scoring is a sales and marketing methodology used to rank prospects against a scale that represents high-quality leads. Savvy marketers are quickly discovering the impact quality lead scoring can have on generating leads with a higher potential for conversion, which is critical in today’s competitive global marketplace. These are the five biggest benefits of […]
