Why Direct Mail Should Be Part Of Your Post-Event Marketing
So your trade show was a big success! You and your team had fun. The event helped you capture a lot of leads. Great! But your journey is just beginning. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. […]
10 Things Event Managers Should Do During A B2B Event
They say that event planning is one of the most stressful jobs. B2B event planners, do you want to know a secret that might make your job slightly less stressful? Repeatable processes! We’re all about processes here. If you can outline the process for your various tasks, then you’ll greatly reduce the time and energy […]
How to Evaluate Event ROI from Your Trade Show
How can you execute an event, spend the money, and not know what you got out of it? Let’s say you are the CEO, and someone comes to you asking for a budget for an event. You’ll likely want to know your previous event ROI so that you can make the right decision. Did you […]
Event Lead Capture Provider Lead Liaison Unveils New Resources for Trade Show Event Planning
Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™, is set apart from competitors in the industry due to their extraordinary level of customer support. In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. Their Trade Show […]
Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution
Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Will it be simple or complicated? How do I find out if I can connect my system? Am I asking the right questions? We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with […]
How to Prepare for a Successful Trade Show
When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. No pressure, right?! Take the stress out of preparing for your next trade show by keeping track of responsibilities […]
Lead Liaison Sales and Marketing Software Integrates with Slack
Dallas, Texas – “Great work, team! We just closed a NEW DEAL!” Imagine your team receiving this instant notification the minute a new deal closes. Would this elicit feelings of excitement, motivation, and inspiration across the staff? Would it encourage a little friendly competition between salespeople? Would it trigger the appropriate team members to complete […]
Enhancement Round-Up Q2 2019
We’ve been busy in Q2, adding more functionality to our already-powerful sales and marketing solutions. Read more below to learn about all of the enhancements we released in Q2 of 2019. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Not yet a client? Schedule a […]
The Anatomy of a Great Event Lead Capture Form
When exhibiting at a trade show or other marketing event, your lead capture form drives success. That’s not to say that having an enticing booth and properly staffing it doesn’t matter, too. But without an effective and efficient event lead capture form, you’ll inevitably fall behind. That’s why we wanted to provide an outline of […]
These Tech Tips Will Boost Event Lead Capture Success!
Welcome to part two of our series on how you and your team can get the most out of your trade show experience, optimize lead capture and enjoy a high level of customer lifetime value from these leads. In a previous article, we discussed some valuable ideas you can leverage to capture more leads at […]
Top Sales Prospecting Tips That Will Get You Hot Leads
A successful sale is but the last piece of the puzzle that is the sales process. To achieve this crucial goal, you need to ensure that the various steps leading up to it are completed in an efficient and effective manner. Sales prospecting is key among these steps and this article will tell you how […]
Lead Capture Provider Lead Liaison Announces Attendance at HCEAConnect 2019
Dallas, Texas – This week, lead capture provider Lead Liaison, announces their plans to exhibit at the Healthcare Convention & Exhibitors Association’s annual convention, HCEAConnect on August 17-20, 2019 in Miami, Florida. The mission of HCEA is “to improve the effectiveness and promote the value of all conventions, meetings and exhibitions for the healthcare industry.” […]
Four Trade Show Tips To Help You Succeed At Your Next Event
There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. They can be. But will they? Here’s the thing: whether they will be or not is largely up to you. You can’t leave it to chance and “hope for the best”. […]
After the Event: Post-Trade Show Questionnaire
The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. Following up with prospects in a meaningful way is the top priority. The amount of business you close from the event is likely the most telling sign of a successful […]
Event Lead Capture and Management That Integrates with Pipedrive
Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Pipedrive is the first platform developed from the salesperson’s point of view. Pipedrive’s goal is to make sales success inevitable – for individual sales people and teams. Lead Liaison offers a suite of sales solutions including event lead capture, marketing automation, and sales […]
