Why Your Sales Pipeline Needs Marketing Automation
Have you thought about why your sales pipeline needs marketing automation? We came across an old post the other day that got us talking about marketing automation and the sales lead pipeline. One of Lead Liaison Revenue Performance Specialists commented that B2B lead management has been completely changed because of marketing automation. How, you ask? […]
Five Ways Marketing Automation is Good for Your Company
Marketing automation is good for your company. In the world of marketing, automation makes sense. Why? For two reasons: 1) automation provides better tracking and lead management for digital marketing campaigns; and 2) automation provides marketing and sales alignment, which allows both functional silos to operate more efficiently and effectively. Lean B2B companies with smaller […]
How to Get the Most from Marketing Automation
Recently, there have been some marketing specialists that have besmirched the reputation of marketing automation (MA). They have said marketing automation does not work or that MA is not cost-effective. But we are here to tell you that evidence shows B2B marketing automation can make many companies more effective in their marketing practices. The key […]
Why Marketing Automation Can Produce More Sales-Ready Leads
Marketing automation can produce more sales-ready leads for your business. Not every online lead is ready to make a decision. Many online shoppers are still deciding whether or not they even need a product or service. They have not begun the process of deciding where they will make their purchase and they have no desire […]
How to Develop an Effective Marketing Automation Strategy
An effective marketing automation strategy has the ability to quickly generate new customers and increased revenue. It gathers potential leads that are actively searching for information online, profile’s each lead’s interests, nurtures leads with helpful and relevant content, and then scores them to assess their potential for conversion. The process is efficient and automated, but […]
Five Reasons Why Content Marketing is Not a Waste of Time
Content marketing is not a waste of time. Like most other forms of marketing, content marketing has the capacity to either set you back, or hopefully get you a ton of great clients. In case you’ve never even heard of it, content marketing refers to sending information to your clients in order to sell your services, tell […]
B2B Demand Generation – How Does it Work?
B2B demand generation is the process of facilitating the buying process through a combination of marketing and sales assets. The purpose of generating demand is to proactively build awareness about your solution and convert a suspect (unqualified prospect) to a customer. Effective demand generation aligns your marketing and sales teams through an integrated system, such […]
How Marketing Automation can Improve Web Experience Management
Marketing automation can improve web experience management. Web Experience Management (WEM) is focused on managing a user-friendly website by presenting a seamless contextual experience across many digital channels. Marketing automation (MA) is the process of automating manual marketing strategies to improve lead generation. Although both processes are quite different, they share the same main focus: enhancing […]
Marketing Automation is Like Dieting – But We Mean ‘Good’ Dieting
Marketing automation is like dieting. We’re not too far out from the New Year, are we? It’s already the end of March, but some of us are taking those New Year’s resolutions pretty seriously. Sticking to a gym regimen, spending more time with family, cutting back on the sweets – many resolutions change the lives […]
B2B Marketing Analytics: Metrics to Focus On (Part 4)
In this post we continue the discussion about analyzing your B2B marketing analytics. As we mentioned in Metrics to Focus On (Part 3), your B2B marketing strategy should be analyzed for each marketing practice you employ. These days marketing automation platforms are available that provide executives with granular views of how effective their marketing activities […]
How Marketing Automation Strengthens B2B Relationships
Marketing automation strengthens B2B relationships. Savvy purchasers are spending more time researching their buying decisions online and it is resulting in higher expectations of online businesses. They are now craving more personal attention from the fast-paced, highly-technical commercial business world. B2B buyers want to feel like they are valued customers again. They want the same […]
The Real ROI achieved from Marketing Automation
Marketing automation is gaining in popularity among big businesses, but is it really worth the investment? What’s the real ROI from marketing automation? Absolutely! Anytime a traditional system is changed from manual to automated, it increases efficiency and enhances its capabilities. Automation significantly reduces labor expenses while increasing the total volume of leads generated, since […]
Better Lead Management using Marketing Automation
Lead management drives business. Being able to gather, nurture, and direct leads is a fundamental aspect of every company’s success. Marketing automation has streamlined this process into a highly-effective machine that produces leads with a 50% higher conversion rate than traditional marketing. It provides better lead management using automated software combined with a personalized approach […]
How to Generate More Revenue using Marketing Automation
Marketing automation is an extremely streamlined and systematic process for generating the greatest number of potential leads using automated software. Its principle function is to generate more sales and revenue by improving the quality of every lead given to the sales department. It also naturally uses fewer resources, since traditional marketing tasks are now automated. […]
Lead Liaison Provides Another Lead Management Tool to Sales and Marketing Executives
Allen, TX (PRWEB) March 19, 2013 – Lead Liaison, a leader in marketing automation, has released another free lead management tool: the Lead Scoring Model Designer (LSMD). This time their implementation team has created a lead management asset that not only assists executives in building scoring rules for leads in their databases but also provides hypothetical testing […]
