Marketing Automation for Financial Services
As our marketing automation solutions are being adopted by companies in more industries, we thought it would be helpful to explain how marketing automation for financial services companies such as accounting firms or financial advisors will help them. Many firms lack fully staffed marketing departments; typically one or two individuals are responsible for the multitude of […]
Why Smart Consumers Insist on High Quality Lead Nurturing Content
Consumers now have all the power. They have the ability to quickly research and choose products from anywhere in the world. The internet has inspired global competition and consumers are fully aware that they do not need to remain loyal strictly to businesses that are located in the same city, state, or even country. They […]
Does Your Marketing Automation Company Help Drive Revenue Generation?
As marketing automation becomes more embedded in mainstream marketing practices, some marketing automation companies are more focused on raising capital than focusing on customer needs. At Lead Liaison, we continue to maintain a customer-centric focus. To further support companies that are trying to improve their revenue generation practices we offer a free Revenue Consultation. Ask […]
Understanding and Automating Your Marketing Funnel
When you’re getting ready to work out your marketing automation plan, understanding and automating your marketing funnel is one of the most important things you can do. Many companies see ads for larger marketing automation companies and get excited, expecting a miracle solution to come in that will completely revitalize their business. Is a marketing automation […]
Lead Liaison Announces Q1 2013 Results
Innovative marketing automation company continues to grow its revenues and customer base by providing enhanced features in its flagship product, the Lead Management Automation™ platform, and through the company’s adaptability and flexibility in its customer approach. Allen, TX (PRWEB) April 15, 2013 – Marketing automation innovator Lead Liaison announces Q1 2013 results and closed Q1 […]
Can Automation Help Marketing & Advertising Agencies?
Digital agencies have a new tool to gain a competitive edge: marketing automation. And while there are those that wish to focus on simply designing creatives and making social posts, progressive agencies are looking to manage their clients’ marketing lead pipelines. Marketing automation (we prefer the term “revenue generation”) provides a multi-layered way to show […]
Marketing Automation Improves Sales Pipeline Management
For most small to mid-size B2B companies staying competitive with the “big boys” is a day-to-day challenge. Solution pricing, available resources, and operational costs must be constantly managed to remain viable. The most important business practice, sales, is often managed poorly so perfectly good sales leads slip through the cracks as a bare-bones staff tries […]
You’re Bleeding Money if You Don’t Qualify Leads
Lead qualification is all about determining a particular lead’s likelihood to buy. Qualification should be based on a few scoring factors – meaning, not all leads are created equal so you shouldn’t necessarily treat them as such. You’re bleeding money if you don’t qualify leads. In qualifying leads, one thing to look at is the likelihood that […]
Marketing Automation and Marketo IPO (Another View)
Alex Williams of TechCrunch reports that as of the end of Q4 in 2012, Marketo was at a deficit of about $82.2 million. [1] The $75 million IPO obviously won’t relieve Marketo of all that debt, but it will do one thing: position them for new growth and marketing. In the fast-paced business world of grow-often-grow-more, […]
Marketing Automation and the Marketo IPO
We’ve got some thoughts to share on marketing automation and the marketo IPO. We’ve watched our competitor, Marketo, over the years and we must say their growth has been impressive. Marketo has helped put marketing automation on the B2B services map. The company recently announced plans to file a $75 million initial public offering (IPO) […]
What to Expect From Your Marketing Automation Platform
Today’s marketers are relying more and more on automated marketing systems to execute and monitor marketing practices. With a number of marketing automation platforms (MAPs) available in the marketplace, how do you know which system will provide you with all the tools you need? Following years of platform development, we have found there are several […]
Building Your B2B Lead Scoring Profile
Build a B2B lead scoring profile for your business to standardize lead qualification. The most effective strategy to use when you’re deploying a marketing automation platform for your B2B company is to establish an accurate lead scoring matrix. The scores that are assigned to leads as they proceed through the sales pipeline can be a […]
Marketo and Customer Follow Through: What Can We Learn?
Marketo is everywhere you look and there are a lot of good things about them. For one, their aim is to on board new clients to an advanced marketing automation suite fairly quickly so businesses don’t waste valuable lead tracking time. They do this well with their quick start program – giving small to large businesses the […]
How Lead Nurturing Content Fuels the Marketing Automation Engine
An effective marketing automation program will be able to draw in an endless supply of quality leads. Almost every lead has the potential for conversion, but it takes strategic and informative lead nurturing content to earn their trust and eventually their business. Most people visit a specific website in search of information. They want to […]
Lead Liaison Continues to Expand With New San Francisco Office and Email Deliverability Services
Lead Liaison has announced the opening of an office in San Francisco where the company’s Email Deliverability Services will be managed. This expansion comes at a time when Lead Liaison’s growth has tripled since late 2012. The company, which provides robust digital marketing solutions, has earned record revenues over the past two quarters. The email […]
