Automatically Nurture Leads on Behalf of Sales
Lead nurturing is the process of advancing leads from suspect status to sales-ready buyers. In the past, lead nurturing was the responsibility of salespeople who received homogenous contact information from the marketing department. There was no process of determining which leads were preparing to buy and which leads were “kicking the tires”. With our Lead […]
Segment Your Marketing Database
To maximize sales effectiveness and work flow efficiencies, marketing and sales teams are looking for ways to target prospects more sharply. Segmenting and targeting email lists and database records can easily be accomplished using our Lead Management Automation™ (LMA) platform. The LMA provides robust segmentation and targeting features that allows users to organize prospect groups […]
Why Website Visitor Tracking is Essential
Website visitor tracking is the recording and analysis of visitor’s online behavior as they traverse your company’s website. It is the beginning, as well as the core of a solid marketing automation strategy. What makes website visitor tracking so essential? The first and most important reason why website visitor tracking is essential is that it captures every […]
Lead Liaison Hits B2B Marketing Automation Milestone
Allen, TX (PRWEB) May 15, 2013 – Marketing automation innovator Lead Liaison has made a commitment to delivering more support to its customers than its largest competitors, and the company is on pace to fulfill that commitment. Lead Liaison announced on Monday that it had hit a B2B marketing automation milestone by delivering its 300th content […]
Marketing Automation Can Increase the Value of Your Business
Executives have a lot to do. Plenty of people who are building businesses are grooming them for sale – and who can blame anyone for that? Businesses with tremendous growth potential are true cash cows, ready to make years of steady income for the right buyer. In selling a small to medium sized business, owners […]
Connect Your B2B Sales and Marketing Teams with Marketing Automation
B2B sales and marketing practices have different objectives but the same goal: revenue generation. While marketing builds awareness and begins the engagement process, sales connects directly with prospects ready to buy. Often the challenge for many companies is aligning sales and marketing to accomplish the goal. Enter marketing automation. Sales and marketing departments can now […]
Why Do You Need Lead Scoring?
If salespeople of the world know anything, they know one thing – persistence is key. When you make multiple efforts to contact and follow up with customers, you’re doing a few things in the process. You’re showing them you want their business. Sales teams who make a few follow ups, then fall off the map […]
Marketing Automation Leads to Revenue Generation
“Revenue generation” describes the marketing-to-sales transition process that provides the most efficient and effective means of closing B2B sales. The use of marketing automation in your marketing and sales practices leads to revenue generation more quickly than traditional sales and marketing practices. Through the automated features that nurture leads and score their progress through the […]
Magic Quadrant for Lead Management
What is Gartner’s Magic Quadrant for Lead Management all about? Some high profile names such as Marketo, Eloqua, Microsoft, Oracle and Salesforce.com were mentioned. Lead Liaison was not in the Magic Quadrant for Lead Management, but that’s easily to explain. We’re still a relatively young company and have yet to clear the $20M revenue threshold […]
Marketing Automation, Financial Services, and the 1:1 Relationship
The financial services (FS) industry is one of the most trust-dependent, intimately-related B2B relationships in the world. Because of the sensitive (and heavily regulated) nature of financial services, marketing and sales practices are often geared towards developing a 1:1 connection. Customer acquisition and retention have traditionally been conducted through a process of face-to-face meetings and […]
How to Optimize Landing Page Sliders
Marketing automation isn’t just about lead management – well it is, but it’s also about finding out how to get those leads into your funnel and keep them there. One of the most critical and overlooked metrics related to lead management is your individual pages’ bounce rates. We’ve talked about bounce rates before. Yes, you need to […]
Real Estate and Marketing Automation – Two Like Minds
It’s no surprise that many businesses new to marketing automation have a hard time thinking about their sales cycle. When you start throwing words around like “Sales funnel” or refer to “top of the funnel” activities, some people immediately tune out. Even large business executives need to know what their sales cycles look like. Taking […]
Common Mistakes Made in Marketing Automation That Could Drive Away Business!
The online world of commerce is constantly evolving and traditional marketing methods are not able to keep up with the new global business structure. Marketing automation was developed so that marketing campaigns could mimic the speed and efficiency of the internet and online business commerce. It can be an incredibly valuable tool for generating and […]
Financial Services Companies Without Marketing Automation are Losing to Competitors
In the financial services space a chasm is forming. Progressive financial services companies are adopting marketing automation to deliver routine digital messages to prospective clients – called lead nurturing – while traditional firms are cultivating prospects using only old-fashioned methods. This is leading to a drop-off in client acquisition for those traditional firms when compared to […]
How the Silverpop $25 Million Funding is seen at Lead Liaison
How is the Silverpop $25 million funding round seen at Lead Liaison? One of our worthy marketing automation competitors, Silverpop, recently announced it raised $25 million in funding. It is good to see industry leaders like Silverpop, Eloqua, and Marketo achieve the financial backing they have over the past few years. This shows to us […]
