The Benefits of Identifying Who is Visiting Your Site
Understanding exactly who is visiting your site is essential for success in a global marketplace. Almost every person who clicks on a link to your website is a potential customer. Occasionally they could be competitors or researchers with ulterior motives, but most visitors are on your site looking for solutions to their questions and concerns. […]
When Marketing Automation Won’t Work
Lead generation. Lead nurturing. Sales pipeline management. These are all benefits of implementing a marketing automation system for lead management purposes. But the grass is not always greener if your company is not prepared to fully leverage the strength of a marketing automation platform. Though marketing automation has proven over the past five years to be […]
Empowering Your Site: How to Track Conversions
You might have some understanding of how to track conversions and sell users on the phone, but converting your visitors via web forms and online commerce is a different story entirely. When you start to track conversions and streamline your web sales funnel, you’re adding an entirely different dimension to your sales strategy. If you’re […]
What Is A Marketing and Sales Service Level Agreement? How Can It Help My Company Boost Sales?
A fair number of companies we’ve spoken with have wanted to know “what is a marketing and sales service level agreement (SLA) and how does having an SLA in place help to increase our sales conversions, reduce customer buy cycles, and drive higher revenues?” The short answer is: it’s a document that inspires symmetry. The […]
Marketo IPO, Eloqua and Pardot Buyouts, Silverpop Funding are Signs of a Booming Industry
The B2B marketing automation space has established itself as one of the most vibrant industries in the United States. Recent activity, including a $78 million Marketo IPO, a $100 acquisition of Pardot by ExactTarget, a $871 million acquisition of Eloqua by Oracle, and a $25 million venture funding of Silverpop, suggests the marketing automation industry […]
6 Ways to Retain B to B Customers Using Marketing Automation
There are many ways to retain B to B customers using marketing automation – let us tell you 6 key ways to do so. With Marketo raising $85 million and Silverpop raising $25 million recently, the marketing world is abuzz about the awesome potential of B to B marketing automation for lead generation and management […]
How Marketing Automation Makes B2B Marketing More Efficient
The world of business has become increasingly competitive due to the vast reach of the internet. Companies can now easily conduct business online from anywhere in the world. They can work with any vendorthey choose and receive almost the identical products or services as they would locally. No company is too small to be exempt […]
Why You Should Track Visitors on Your Website
If you haven’t made the decision to track visitors on your website, now is the time. Companies are ramping up for summer marketing campaigns. For some of us, this means a busy few months ahead. Others will experience slower times in the year – and for these companies, every lead counts. If you’re not ready […]
Website Visitor Tracking for New Leads
Website visitor tracking is a useful technology to help your direct and indirect sales channels develop new leads. It is an automated system that records and analyzes all prospects that cross path with your company’s website. It is an extremely efficient way to generate and track new leads online. Here’s how your sales and marketing […]
7 Tips on How to Make Marketing Automation More Personable (Part 2)
Our previous post, 7 Tips on How to Make Marketing Automation More Personable (Part 1), shared three tips on how to make marketing automation more personable. Here’s the follow up to that article with four more useful tips to drive your marketing automation strategy. Here are the last 4 of 7 tips on how to make […]
7 Tips on How to Make Marketing Automation More Personable (Part 1)
Automated marketing systems are efficient at generating leads, but these leads won’t be worth much if they are not converted into consumers. Today’s consumers are tired of spam emails and computer-generated campaigns and they expect a more personalized touch. Here are the first 3 of 7 tips on how to make marketing automation more personable: […]
Why High-Quality Lead Nurturing Can Improve the Customer Experience
One of the reasons that marketing automation is so effective at converting leads into customers is high-quality lead nurturing. Every article, blog, ebook, and webpages on a website needs to provide real value to the reader to be considered high-quality lead nurturing content. This higher-caliber of more relevant content will improve the customer experience by […]
Marketing Automation Makes Visitor Tracking Even More Powerful
Visitor tracking is one of the most important things you can do for your business. When people come to your website, they should have an opportunity to convert in some way – whether that’s contacting you, filling out a form or buying something. Once you have a clear visitor path in place on your website, […]
Why Marketing Automation is Revenue Generating Software
Marketing automation is designed to generate revenue. It has its hands strategically placed in all aspects of the buying process. It covers everything from initial sales prospecting to final lead conversion, and it includes valuable metrics for evaluating the results. Nine ways Marketing Automation Software Generates Revenue: 1. Sales Prospecting Marketing automation begins with […]
The Top 5 Reasons Every Business Needs Website Visitor Tracking
Website visitor tracking is an essential technology your business should use to stay competitive. More consumers shop online than anywhere else and website visitor tracking monitors buyer behavior while creating in depth profiles on every lead that comes in contact with your company’s front door and brand; your website. It is the most efficient and […]
