Email Marketing and Website Traffic Information: The Big Picture
Email marketing is an integral part of your overall marketing strategy, and the website traffic information you can glean from email reporting gives you an idea as to your email campaign’s effectiveness. However, when your email marketing platform doesn’t integrate with your other campaigns – like Adwords, Analytics, social media or your overall website visits […]
The Challenges and Benefits of Automated Lead Generation
More and more companies are taking advantage of automated lead generation programs since marketing automation software has now proven its worth with countless industry leaders. Savvy businesses that have implemented a comprehensive marketing automation strategy are experiencing up to a 200% increase in their conversion rate. Unfortunately, not everyone who uses automated lead generation software […]
How to Optimize Your Social Media Campaign
B2B marketers are scrambling to deploy social media campaigns in order to establish a foothold in this burgeoning channel. In fact, according to a recent Forrester Research study, 85% of business decision-makers believe having at least one social media channel is important when making tech purchase decisions. Here are 12 ways to make your SM […]
How to Develop Your Customer Persona
Have you ever wondered how fiction writers develop realistic characters that captivate readers? Have you thought about how actors develop roles that resonate with their audiences? Successful authors and actors spend a significant amount of time developing the personas they portray in order to connect with their “markets”. Similar tactics can be used by your […]
How to convert more B2B leads into customers? Marketing Automation!
As the post title implies, our answer to the eternal sales question “how do we convert more leads into customers?” is to deploy marketing automation. Is that the only answer? No. But with the amount of data available today, marketing automation will do more to improve your B2B lead conversion rates than social media, PPC, […]
How to Grow Your Business Faster with Website Visitor Tracking
Thanks to the global reach of the internet, online competition is fierce. It doesn’t matter what industry you are in, there are countless companies across the world trying to secure the same leads as you. Businesses today must take advantage of new technology, like website visitor tracking, to ensure they are not missing out on […]
How to Use B2B Social Media Automation Effectively – in 5 Easy Steps
A growing number of B2B companies want to learn how to use social media automation in their marketing campaigns. We thought it would be a good time to discuss how you can use social media automation to accomplish your marketing objectives. Create a posting schedule. For B2B marketers, it’s important to maintain a consistent profile […]
Marketing and Sales Process: Web Chat Automation
If you’re interested in engaging with users as part of your marketing and sales process, direct engagement from your website is a good way to do it using web chat automation. Users tend to have mixed experiences and reactions when it comes to web chat utilities, but for some, the ability to talk to someone […]
Why Prospect Management is Impossible Using Google Analytics
Google Analytics has long been a useful tool for webmasters to monitor website traffic. But GA is not an effective prospect management tool. While it breaks down traffic sources, visitor activities, and conversion rates, Google Analytics doesn’t provide the functionality required to be useful tool for B to B marketers to manage leads. Prospect management […]
Marketing Automation Offers Real-time Visitor Tracking
Modern businesses need marketing automation to record and monitor who is on their website and how they are behaving. It is estimated that 70% of people begin their purchasing process online and visitor tracking is essential for capturing these leads. Websites that are not equipped with real-time visitor tracking capabilities can miss out on up […]
8 Ways to Improve Sales Productivity With Lead Management Automation
Is your B-to-B enterprise challenged to uncover ways to improve sales because of stiff competition? If so, here are 8 ways to improve sales productivity with lead management automation. Often, the solution is how well leads are managed from the point of acquisition to the point they are handed to your sales team. The way […]
On Website Visitor Identification: Does Conversion Code Cut It?
One of the primary ways you can understand who’s visiting your website is by having website visitor identification in place. You already know that Google Analytics and Google Adwords give you tracking and conversion codes that help you determine how visitors are using your site – but is that really all there is to it? […]
9 Points to Mull Over in Your Marketing and Sales Service Level Agreement
Want to know a great way to make your marketing automation platform more effective? Align your marketing and sales departments with a service level agreement. But what should you include in your service level agreement? Here are 9 points to consider in your marketing and sales service level agreement. The key to drafting any agreement […]
Lead Liaison Improves Lead Distribution Capabilities in its Lead Management Automation™ Platform
Allen, TX (PRWEB) June 15, 2013 – Lead Liaison, an emerging innovator in the marketing automation space, has improved its flagship Lead Management Automation platform by optimizing its lead distribution capabilities. The company announced in May a roll out of the enhanced lead distribution functionality, as well several automation improvements, improved analytics, and deeper integration […]
What can Website Visitor Tracking Really Tell You?
Website visitor tracking is quite popular right now, but what can it really tell you? There are potential leads surfing across your site daily. They are clicking on articles, hopping from page to page, and investigating what your company has to offer. Website visitor tracking shows exactly who is on a site, how they got […]
