Segment Your Database for Email Success
Database segmentation can have a significant impact on your email campaign effectiveness. The relevancy of your messaging and offers is critical to generating opens and – more importantly – sales. Lead Liaison’s database segmentation tools provide parameters that allow you to create email distribution lists that target lead attributes, buying status, behavioral identifiers, and trigger […]
10 Email Drip Campaigns That Work
Looking for lead nurturing help? Here are ten ideas you can use to boost your email drip campaigns. Create a story Develop a storyline that is relevant to your solution(s), such as the life and times of your typical customer. Make sure the content is well-written and constructed like an old movie serials about crime […]
Small Business Marketing Automation and Why You Should Get Involved
Doing small business marketing isn’t easy, and for businesses on a budget it might never seem like the right time to invest in marketing automation tools. The truth is, a user-friendly and fully managed automated marketing platform can make a huge difference in the way small businesses operate from top to bottom. Small Business Marketing […]
How to use Lead Nurturing Content to Convert More B2B Customers
While researching the latest lead nurturing techniques, I came across an informative article on B2B Content Marketing for Lead Nurturing and Retention by Caroline Watts. It discusses the impressive ways content can be used to convert more B2B customers, which inspired my own take on the subject matter. I have always stressed how important quality […]
Forrester Research is Telling B2B to Go Social: We Agree
Forrester Research is telling B2B to go social. They released its results of the company’s most recent Technographics® survey, one which polled 382 North American and European decision-makers at companies with 100 or more employees. Forrester’s report uncovered some incredibly high social media usage statistics. The study revealed that 100% – yes 100% – of respondents […]
Why Marketing Automation is an Advantage
There has been considerable debate whether or not marketing automation is actually a disadvantage, since it automates such a crucial part of the customer experience. Many old-school marketers question the ability to really connect with customers using an automated computer software program. What these uninformed marketers don’t realize is that it takes a real person […]
You Can’t Execute Lead Management Without…
Sales agents (and now marketing teams) often wrestle with lead management policies. You can’t execute lead management without the right approach. Here are a few key lead management strategies that every enterprise should adopt. Lead nurturing There are plenty of numbers being thrown around regarding how many leads are ready to buy on first contact. […]
Using Marketing Automation for Transparent Campaigns
Marketing automation can positively affect a company’s bottom line by creating much-needed links between investment and ROI. For CEOs, it’s more important than ever to get confirmation that marketing efforts are paying off for the company. Without the proper web tracking methodology and assets in place that calculate return on investment, marketers and their CEOs […]
Digital Tools That Marketers Need To Dominate the Digital Era
This guest blog has been provided by Jasmine Sandler. Why You Need Digital Tools The Internet provides myriad opportunities for marketers to sell their products and services. But successful digital marketing requires sophisticated tools that work in tandem, creating ongoing efficiencies and insights. Digital tools are pieces of software that do two things: They automate and […]
Marketing Automation Metrics to Focus On
While marketing automation can improve marketing and sales performance, companies are sometimes unsure of which metrics to focus on. Marketing automation platforms typically provide analytics that can be used as key performance indicators. In most cases, the marketing automation metrics that are often used as KPIs are similar to traditional metrics. Marketing Source Pipeline Marketing […]
Why Should You Care about Real Time Visitor Tracking?
Real time visitor tracking on your website lets you know how people are using your site as it’s happening. This hasn’t always been the case with the web’s most accessible tracking tools. Back in the good old days of internet advertising – i.e., about four or five years ago – Google Analytics didn’t offer a […]
6 Myths about Marketing Automation
As companies learn more about marketing automation, the B2B community is abuzz about whether marketing automation is useful, effective, etc. We’re here to dispel a few myths that are out there with 6 myths about marketing automation. 1) Marketing Automation Doesn’t Provide Results Check out these statistics (sources): Prospects nurtured through MA generate 451% increase […]
Lead Liaison Adds Social Post Management to its Lead Management Automation™ Platform
Allen, TX (PRWEB) July 9, 2013 – Lead Liaison broke new ground today when the company announced the release of its social post management automation and tracking component to its flagship Lead Management Automation (LMA) platform. The fully integrated feature allows marketing and/or sales departments to post messages to multiple LinkedIn profiles, Facebook pages (including Fan Pages), and […]
8 Marketing Tips for Generating More Leads and More Revenue
Has your business reached its full potential? How many potential leads are you missing out on daily? How much revenue could be generated from those leads? The internet has created a competitive, yet highly lucrative marketplace for those that know how to use it to its full potential. Smart entrepreneurs are taking advantage of automated […]
How to Capture and Hold onto Qualified Leads
Qualified leads are passing through your website daily. The trick is being able to capture and convert these leads into sales before they move onto the next site. Marketing automation programs begin with lead generation software that will automatically capture every potential lead that crosses paths with your site. It will hold onto qualified leads […]
