Why You Should Use Small Business Email Tracking
There’s something about email tracking that eludes small businesses – and just knowing the metrics isn’t good enough. Small business owners can often lack a fundamental understanding of how email tracking and email marketing informs their other marketing efforts. Fortunately, marketing automation and other methods can help business owners use small business email tracking to […]
5 Ways Lead Management Automation Reduces Your Sales Cycle
B2B sales teams look for ways to reduce the sales cycle with the goal of faster revenue generation (which, in turn, leads to higher annual payout). The challenge for many salespeople is to manage tasks in an efficient way so more time can be devoted to selling which should be expected to reduce time-to-close. Lead […]
Increase Sales Productivity with Lead Management Automation
We’ve been frequently asked by our prospects: how does marketing automation/lead management actually increase sales productivity? Here are a few ways your sales team can become more productive through the implementation of an automated lead management platform. Sales agents are more efficient because the best leads are being distributed to the most appropriate salespeople. Lead […]
Are Your Landing Pages Ruining Your Business?
Conversion optimization is the key to continually improving landing pages. Your landing pages have only one purpose – driving sales. Regardless of whether your landers collect email information, pop up a chat box, inform people about your services or simply brand your product – or all of these things – landing pages are there to […]
Five Reasons why it is Necessary to Follow Leads with Website Visitor Tracking
Today’s consumers are exceptionally fickle because they know they have an endless supply of online options. If they don’t find the answers they are searching for on one website, they will quickly jump to the next. In fact, most companies that don’t use website visitor tracking software will lose 95% of the visitors who have […]
Marketing Automation Needs a Human Touch
While I was researching information on how I can improve the marketing automation strategies I employ for my clients, I came across a very interesting article that I had to share. In retrospect, I think it was the title of the article that really got my attention Marketing Automation – Set it and forget it! […]
Use SEO and Marketing Automation Together to Optimize Marketing Effectiveness
Search engine optimization has been around for over 15 years. And marketing automation has been taking the B2B world by storm over the past few years. Although each provides distinct capabilities for digital marketing, when combined they make a potent combination. SEO has evolved as Panda then Penguin have changed search marketing strategies. The evolution […]
Effective Lead Management: More Than Marketing Automation Alone
With marketing automation platform (MAP) adoption expected to generate $750 million by the end of the year, we felt it was important to draw a distinction between MA and lead management. Marketing automation is a function of delivering scheduled messaging to marketing leads. But lead management is a process of advancing those leads appropriately to […]
Why Your Sales Team Needs to Understand a Lead Score
Lead scoring is a common component to marketing automation. Often, when a lead achieves a specific scoring threshold, that record is automatically migrated to a CRM for sales contact. However, not all lead scores are the same when they are passed to the sales team. In order for sales to be effective at converting a […]
Social Posting for Lead Management Success
These days, B2B marketers are using social posting for lead management success and lead management purposes. Social media engagement is still a fairly new tactic but there are a few rules that have been established that should be followed in order to achieve success at managing leads through this channel. Post Frequently – But Not Too […]
25 Lead Management Statistics That Prove Marketing Automation Works
Are you a numbers person? Do you want figures that show how lead management through marketing automation actually provides better results? Take a look at these marketing automation and lead management statistics. What marketing automation statistics do you have to share? Sales teams process over 58% of marketing-qualified leads (MQL) with a close rate of […]
Marketing Automation Makes Small Business Internet Marketing Easier
Small business internet marketing is a full-time job in itself – and for many small business owners, its concepts and execution are unfamiliar territory. Fortunately, small businesses are able to access tools that will prove useful in self-managing their online marketing experiences. It’s simply no longer necessary to hire full-time or even part-time marketing employees. […]
How to Get Marketing Automation to Work for Your Business
I was reading this helpful post, 3 Lessons from 1000 Blog Posts on Marketing Automation, and I was impressed at how easily they were able to summarize the most important factors of such a powerful software strategy; create engagement, forget traditional channels, and measure effectiveness. I agree that these three factors are critical for its […]
How Marketing Automation is Evolving to Better Suit the B2B Environment
I was researching new trends in marketing automation when I came across this great article on the 7 most popular Marketing Automation Trends. It made me think about all the ways marketing automation has grown and changed just within the past few years. In this post we examine how marketing automation is evolving to better […]
We Have Lift Off: Marketing Automation is Taking Off!
Houston, Houston, we have lift off!!! Marketing automation is taking off. David Cummings wrote a nice article on his blog the other day about the coming wave of marketing automation adoption. The post clearly lays out the opportunity for marketing automation vendors like Lead Liaison. More importantly, businesses have a great opportunity to bring new […]
