The New Gmail Interface Means You Can’t Rely on Email Marketing Alone
Google rolled out its new tabbed Gmail interface recently to mixed reviews. Some enjoy its ability to compartmentalize messages while others prefer to sift and sort themselves (in these cases, users must change the default setting to accept all messages in their ‘Primary’ folder). Folks, there are no rules on how to avoid having your […]
WordPress Customer Tracking – What’s the Best Choice?
Though there are many WordPress customer tracking options out there, you may find these options don’t give you the customer engagement and reporting flexibility you’re looking for. We all know WordPress is awesome. For those of us who don’t want to learn to code and don’t want to pay an expert for simple changes, WordPress […]
Overlooked Features of Marketing Automation
Marketing automation is a complex strategy that has been proven to capture and convert more leads than traditional marketing. The main feature of using marketing automation software is greater lead conversion however there are countless other benefits that will come from using it. This article will discuss the many valuable features of marketing automation that […]
When Should Sales Contact Marketing Automation Leads?
Automated marketing is making it easier to attract and nurture leads prior to a sales engagement. But when should a sales agent contact a lead from a marketing automation platform? Today’s B2B companies are adapting their marketing to the customer-is-in-control environment, and marketing automation platforms enable sales teams to monitor inbound behavior and nurture leads […]
Lead Scoring: When a 100 Is Not Enough
Lead scoring is among the top three strengths of B2B lead management/marketing automation platforms. Yet early adopters of marketing automation are still struggling with the nuances and changing buying habits of the digital buyer. Predefined lead scoring models make marketing automation setup easier and provide an architecture for ranking and prioritizing leads. However, we recommend […]
Three Campaign Ideas For Lead Nurturing Success
Are you stuck for lead nurturing ideas? Here are a few ideas for lead nurturing success. Introduce a sales agent If your company has a round-robin lead distribution policy, introduce the next sales agent in line through a series of introductory messages. Connecting a brand to a human being is a consistent theme in today’s digital […]
Lead Liaison Provides a Marketing Spark in its Marketing Automation Platform
Allen, TX (PRWEB) September 1, 2013 – Lead Liaison announced the release of another upgrade to its Lead Management Automation™ (LMA) platform. A new feature, called Sparks, is the latest in a series of upgrades released throughout 2013 in their marketing automation platform. Sparks function as an automated response mechanism that triggers a series of […]
Customer Relationship Management: Not Just an App
Customer Relationship Management (CRM) refers to a type of software or application you can use to manage your interactions with customers, keep a customer’s contact information secure and manage deals and sales. Right? Well, sort of. A good CRM will do those things for you, but apps can’t do it all. Customer relationship management should […]
How to Successfully Generate B2B Leads Using Twitter
We were talking about lead generation at lunch the other day. The subject of Twitter use for B2B lead gen came up. We started sharing stories of customers’ Twitter experiences when it occurred to us that some marketers are not using Twitter effectively because of a their approach to leveraging the channel properly among other […]
How to Humanize Your Marketing Automation Practices
Companies that are deploying marketing automation practices are finding out that a marketing automation platform (MAP) can positively impact marketing budgets and improve close rates. However, for a MAP to be truly effective, there should be some human engagement woven between digital engagements. How do you dovetail automated functions with live engagement effectively? We’ve got […]
Integrating a Marketing Automation Platform with Your CRM
An interesting interview published in eMarketer came across our desks recently about integrating a marketing automation platform with your CRM. The subject was Kevin Quiring, managing director of sales and customer service at Accenture. It caused us to reflect on a few points Mr. Quiring made during the interview. “Businesses are placing renewed emphasis on […]
Why Your New Web Design May Need Landing Page Testing
Many new website owners shudder at the thought of doing landing page testing – particularly when a website has just been redesigned or newly launched. A few months after a new website is live, many site owners are sitting back and enjoying a few web-hassle-free months. Unfortunately, it might be in a business owner’s best […]
What is Important When Selecting a Marketing Automation Vendor?
Marketing automation has created a much more efficient way to capture, monitor, nurture, and convert more potential leads. Although the automated software streamlines the process, it requires a capable and experienced marketing automation vendor for it to reach its full potential. Here are a few important factors to consider when selecting a marketing automation vendor: […]
Lead Liaison Improves Healthcare Industry Lead Management Practices
Allen, TX (PRWEB) August 17, 2013 – Lead Liaison is making life easier for companies associated with the U.S. $2.8 trillion dollar healthcare industry. Earlier this year the innovative lead management/marketing automation provider launched a targeted campaign to assist healthcare services vendors. Lead Liaison developers worked closely with healthcare vendors to optimize the company’s flagship […]
Lead Follow Up and Personalization: Getting the Sale
When your salespeople do their routine lead followup, they could be using client personalization to better appeal to clients. You may find that many sales people in your company do this without prompting. It might not be difficult to remember the location, job title or basic info of your warmer leads. Having more advanced data […]
