Marketing Automation & Reputation Management Go Hand In Hand
It’s never fun or easy talking about what will happen to your business if your products or services are panned on the web somewhere – i.e., if your reputation management is on high alert because of a bad review. Let’s take Yelp reviews, for instance. If you’re a fan of the popular US version of […]
Marketing Automation and the Latest Google Update
The latest Google update change, Hummingbird, rocked the search engine world this week. What’s most interesting about this update is that most SEO experts didn’t even see it coming. The algorithm has actually been in effect for over a month, and is Google’s largest update in years. Small businesses are particularly nervous about the change. […]
What Makes Content King?
In a previous blog on How to use Lead Nurturing Content to Convert More B2B Customers, I mentioned that content is king when it comes to lead conversion. I only touched on the topic briefly, but decided the subject is worthy of its own post. Content Creates a Connection Most marketing automation strategists focus on […]
5 Marketing Automation Best Practices
Marketing automation is here to stay. While we’re ecstatic that companies both large and small continue to adopt MA at a frenetic pace, we feel it is important to remember that effective marketing using an automation platform should follow some fundamental best practices. We’re delighted to present to you 5 marketing automation best practices. 1) […]
Why Marketing Automation is Essential for Lead Qualification
B2B lead qualification is a process of determining suitability for sales engagement, right? Actually, lead qual is just the opposite: it’s determining as quickly as possible if a lead is NOT interested in you at the moment and, furthermore, if you are NOT interested in that lead enough to devote sales resources to pursuing that […]
How to “Spark” a B2B Conversion
That first touch. That first look. That first sound. That spark! We often remember first impressions when something significant happens. It’s no different for business-to-business sales. In this case, though, we’re not talking about attributes like a snazzy website or a funny TV ad, we’re talking about timing, response, and good old-fashioned value. That first […]
How Economy Changes Affect Your Sales Funnel
As a small business owner, being able to define and understand your own sales funnel is key to a streamlined sales process. That isn’t all – your sales funnel can change fairly drastically over time, so it’s important to anticipate changes and be ready for them. One of the best examples is a recession. Let’s […]
Why Do I Need Marketing Automation for My Business?
Countless big businesses are now turning to marketing automation to generate more productive leads and more revenue. It is the evolution of online marketing and the most-efficient method for gathering, profiling, nurturing, and converting website visitors into consumers. It is not surprising that almost every business owner is now asking the question; why do I […]
How Can I Effectively Nurture a Lead?
Lead nurturing is one of the most fundamental components to a successful marketing strategy. Today’s consumers are more educated and willing to take the time to thoroughly research their purchases. They will spend hours searching online for customer reviews, testimonials, and helpful articles before making any decision. Lead nurturing content helps potential consumers make informed […]
Email Marketing is NOT Dead
There are those that might be predicting the death of email as a marketing tool. Gmail’s new tabs might spell doom for a lot of marketers but those who know how to deploy email marketing effectively will still thrive in the coming new email delivery paradigm. We’re here to tell you: email marketing is not […]
4 Ways Marketing Automation Shortens Sales Cycles
How long is your company’s sales cycle? Two weeks? Six Months? A year? Brand leaders in the B2B space constantly seek ways to shorten their sales cycles. Many have found that a marketing automation platform helps to reduce the number of days to close. Why? Here are four of the most popular feedback points we […]
How Marketing Automation Redefines Deadlines
Marketing automation is all about making the sales-to-closing and general advertising practices of your business easier while allowing you to put everything on a timetable or deadline. If you haven’t really explored the world of marketing automation and how it can change your business, now is a good time to take a look. When you’re […]
7 Ways to Improve Your Social Media Marketing Campaign
Marketers have been flooding social media channels for over three years now. Some brand leaders have effectively embedded social campaigns into their marketing strategies. But many companies are still struggling with making social effective. Why? After several days of research, we’ve uncovered several common mistakes companies are making in their social marketing practices. Here are […]
Using Marketing Automation to Enhance Customer Engagement
I was reading an article on Unlocking the Power of Retail Marketing Automation to gather new ideas for enhancing the techniques used at Lead Liaison and I was particularly impressed by how they approached the importance of customer engagement. In today’s competitive world-wide markets customer engagement is the key to conversion and marketing automation makes […]
Lead Liaison Provides Tighter SFDC Integration in its Latest Release
Allen, TX (PRWEB) September 16, 2013 – Lead Liaison improved the integration between its flagship Lead Management Automation™ (LMA) platform and Salesforce.com’s (SFDC) CRM in a product upgrade release on September 15. The LMA has been long recognized as a tightly integrated complement to the popular contact management application but Lead Liaison has actively expanded […]
