How to Use Content to Enhance Your Digital Marketing Strategy
Content is the backbone of every digital marketing strategy. It is used to attract new followers, prove your expertise, and build relationships with potential consumers. Content can come in many different forms and needs to be regularly promoted to increase brand awareness and improve your search engine ranking. Here are a five effective ways to […]
How Often Should I Blog for My Business?
When people ask questions like, “How often should I blog?” or “Should I blog for my business?” they’re typically expecting a concrete answer. Truly, the amount of blogging you do for your business is based on two critical areas. The first is time constraint – as in, how much you’re able to produce for your […]
Article Spinning: Your Content Dinosaur
Remember those days when you could create an article, run it through an automated article spinning tool or have a writer change up some phrasing, then post that article on your site or the net as an original work? Those were the days before Google’s Panda and Penguin updates, when quantity was often valued over […]
The Art & Skill of Successful Content Creation
Creating successful content is an art form that requires substantial marketing skills. Not every great writer can execute a content marketing campaign that generates worthwhile results. They need to understand the target audience, the brand’s image, and how to connect the two in a meaningful way. The Creation of a Lead Profile Successful content creation […]
Why B2B Marketers Need to Use Content Marketing
Content is the most important tool a business has to communicate with B2B buyers. Buyers for big businesses know they can hop on the internet and research anything they want to know about a product or service from the comfort of their home or office. They would rather read a helpful article that suggests a […]
Six Simple Steps for Creating a Content Marketing Strategy
Every company needs an effective content marketing strategy to stay competitive. The popularity of search engines and social media networking has completely changed the way consumers research their buying decisions. Over 90% of American adults now use the internet to find information and research their purchases. Since most consumers are searching online for solutions to […]
5 Tips for More Effective Content Marketing
Billions of people use the internet daily to research new products and services. They enter their need or question into a search engine and scan through the top few results to see which one interests them the most. A company’s online content has the ability to boost your website to the top of the rankings […]
How Important is SEO Blogging?
If you’re not serious about SEO blogging, you could be losing a prime opportunity to compete in your vertical. Google made two significant changes to their algorithm just within the past six months, so it’s definitely time for businesses to check into their own SEO strategy and see how it’s stacking up against those changes. […]
Is Press Release Marketing Worth the Investment?
Press release marketing isn’t something that many companies are doing consistently, but it can lead to qualified traffic for your website. If you experience major shifts in your company – from adding a new team lead to releasing a new product – these are valuable opportunities for content you could use to run any kind […]
10 Answers to Why Your Marketing Campaigns Aren’t Effective
Today’s B2B companies compete at hyper-speed for market attention. Many struggle with creating and maintaining effective automated marketing campaigns. Here are 10 reasons you may among those who are struggling: Not creating the right messaging. Automated marketing platforms, though effective in many ways, cannot produce content by themselves (although we have a great way to […]
Can You Get Content Creation and Marketing Automation Together? Yes!
It has long been the cry of B2B marketers (well, “long” is relative in the digital age): “We’ve automated our marketing – but we need CONTENT!” We’ve got your content creation and marketing automation together in one! Recent statistics support the need for third-party content creation: 71% of Marketers use content marketing for lead generation […]
Lead Liaison Combines Marketing Automation With Content Creation
Allen, TX (PRWEB) October 22, 2013 – Lead Liaison broke new ground last week when it became the first marketing automation SaaS company to provide Web content creation within an automated marketing platform. The new feature provides access to over 2,000 content developers, allowing marketers to request content then seamlessly deploy that content through the […]
Marketing Automation and the 3 Pillars of Lead Management
Managing your B2B marketing leads is a process that runs through three phases: generation, qualification, and nurturing. Back in the day, marketers generated leads that the sales team had to qualify and nurture. Now the three pillars of lead management can be optimized by using a marketing automation platform (MAP). The introduction of the MAP […]
Effective B2B Content Marketing Tactics
Best practices for B2B marketing have changed drastically in the last few years. The introduction of the internet, ecommerce, and social media networking has created brand new marketing needs. Consumers also now have an endless supply of choices, which has create a desire for real engagement between online retailers and potential customers. That is why […]
Email Open Rate: What Are Your Clients Seeing?
If you’re familiar with email marketing, you know the average email open rate for any standard campaign is between 12-20%. This rate varies by industry – a real estate company newsletter may not do as well as a coupon retailer, for instance. It’s important to have a firm grasp on how your client base uses […]
