How to Engage Prospects Early in the Buying Process
People and businesses are changing the way they approach the buying process due to the abundance of online resources available. Numerous studies have shown that over 90% of people begin their buying process online using either a search engine or social media. There are so many viable options to choose online, which is why very […]
What’s the Impact of Google Caching Email Images?
Google has changed their posture on caching images in emails. This event is actually good news for our customers for the following three reasons: The tiny image we insert into each email campaign is a unique image per recipient. Email Opens will still be counted; however, only repeat email opens will not be counted since […]
Content Marketing Don’t-Do’s for 2014
The New Year is almost upon us, and content marketing isn’t a concept that will leave us anytime soon. Even seasoned marketers and business professionals have bad content habits. Since 2014 is just around the corner, there’s no better time (aside from say, right now) to re-engage your audience and leave some bad content habits […]
Sales Funnel Management vs. the Holidays
There’s something about the holidays that tends to throw sales funnel management off a little bit. Because traffic typically slows during the holiday, the accumulation of sales data often goes unmanaged well into the new year. Employees are off doing their own thing with their families, and oftentimes the vacation isn’t enough to make full […]
Why Social Media Content Should Include Text
Social media content is what drives engagement for your brand. Whether you’re posting just a few times a week or interacting daily with your customers, it’s important to create and maintain a social media presence over time. Part of creating a social media content strategy is knowing what your customers want to see. For many […]
Do You Have Time for Your Social Media Marketing?
Your social media marketing commitment has to be one you can handle. There’s really no alternative – regardless of whether you’re hiring someone to do your social media or making time weekly to do it yourself, keeping an eye on your social media and how it affects your overall marketing campaigns is critical to success. […]
How to Maximize Marketing Automation ROI with High Quality Content
High quality content is an essential element of modern marketing and one of the strongest factors in maximizing marketing automation ROI. Content is one of the primary ways that marketers generate, engage, and nurture leads. It is used to build brands, establish authority, attract new social media followers, and retain existing customers. All of these […]
8 Tips for Marketing Automation Management – Part 2
Yesterday we posted part 1 of Marketing Automation Management. Here’s part 2 with the final four tips. 1) Use Lead Profiles to Create Content It is necessary to consider the characteristics of potential leads when you are creating new content or evaluating your current content. Understanding and making different types of content available can help […]
Hiring a Content Writer: Do’s and Don’ts
Hiring a content writer seems pretty easy, right? You put an ad out there or consult a hiring service. You go through work samples and resumes, and then make your selection. After you hire the right person, you’ll never have to worry about your content again. In fact, hiring a content writer will ensure years […]
Why Content Creation is Crucial to Your Success
Online companies are quickly discovering the significant impact content creation has on the success of their business. Content includes everything from the text they use on their main webpages to the videos and articles that are posted on various social media sites and blogs. It is a businesses best opportunity to connect with potential leads […]
Facing the Challenge of Content Creation
The demand for intriguing and informative content is constantly rising and it is challenging for most businesses to consistently fill their website, blogs, newsletters, social media networks, and other lead nurturing campaigns with new and exciting content. They need to generate multiple pieces of content per day and every piece must be relevant, informative, and […]
Is Your Website Conversion Optimized?
We all want a conversion optimized website. Solidifying your sales pathway allows clients to not only buy from you, but to become repeat customers. A good experience starts should start the first time a customer visits your website and continue throughout the life of your relationship with the customer. Many small business owners don’t truly […]
Creating Business Content Through Segmentation
As you’re reading this, small businesses are out there creating business content. Many of them are harvesting content that’s been contracted to external sources. Some are repurposing content that’s been written before, or using automation services to reimagine content from another business. Some are developing a careful content strategy that uses available business resources and […]
How to Make Video Marketing Work For You
Video marketing can be a useful tool for promoting interaction in your business – but if your company isn’t using Youtube, Vimeo and other networks correctly, you could be hurting your stats more than you’re helping. First things first – when considering your video marketing plan, the images aren’t the only thing you should focus […]
How to Continuously Create Compelling Content
I came across this clever infographic on 22 ways to create content when you don’t have a clue and I started contemplating the most successful ways to continuously write high-quality marketing content. Lead Liaison’s marketing automation services are based on constantly generating new content for a variety of businesses and industries, but occasionally even I […]
