Why Lead Nurturing is Essential for B2B Marketing
B2B buyers are the toughest consumers to secure, because their decisions are based on the needs of an entire business rather than one particular person. It is harder for marketers to accurately profile the lead and determine their specific stage in the buying process. Company purchases could require a series of tests, comparisons, and approvals […]
How To Nurture Leads With Your Mobile Phone
When it comes to nurturing leads, it means that you have a system through which you are able to communicate with potential clients constantly until they become fully fledged clients. This is done by giving out helpful information and making sure that your brand sticks in the minds of your potential clients. So you have […]
The Importance of A/B Marketing Strategies on the Web
Did you know that a website’s design matters? The way your website was designed has an impact on your client’s reaction! Websites are normally designed with a certain aim, which is a call to action. The achievement of this call to action goal highly depends on the user’s response to the website content. With regard […]
How to Get the Most from Your Leads
Every lead has different intentions, needs, and potential for conversion. Businesses that focus all of their energy on lead generation won’t generate the revenue they expect, because not all leads are created equally. Some leads may be ready to make a purchase while others will require additional information before they can make an informed decision. […]
Analyzing Forbes’ 12 Step Process for Lead Nurturing
In an effort to stay on top of trends, I am constantly researching new techniques to improve various aspects of the marketing automation process. During my research, I came across a two year old article that covered many of the same lead nurturing techniques that are utilize at Lead Liaison. Forbes article, the twelve step […]
The Benefits of IP Address Tracking
IP address tracking is a handy thing to have on your website. Once you have a user’s IP, you can begin the process of tying the visit to more personal information about the user. Knowing how individual users behave on your website can influence your advertising campaigns from top to bottom in a way that […]
Should I Be Video Marketing for My Business?
Video marketing is a great way to create new and interactive content for your site, leverage your existing audience with a new medium, create new click-through opportunities in a multimedia context and to better rank for SEO. Many small businesses swear off video marketing because they assume there will be extravagant cost to shooting and […]
The Strategic Alliance between Lead Profiling and Lead Nurturing
I was reading this great article titled; Lead Nurturing; Ripening the Right Bananas, which explained how lead nurturing turns unripe leads into loyal consumers. The article was helpful, but I immediately noticed a crucial step in the process that they had left out; lead profiling. Successful lead nurturing begins with thorough lead profiling. Lead Nurturing […]
Online Reputation Management & Online Marketing: What’s the difference?
Businesses nowadays look for cost-effective ways to expand, and yet many don’t know the benefits of promoting on the web. Still, there are good things and bad things about building and managing your brand on the Internet. Your online branding is as important as your physical office. Why? Because prospective clients can find your business […]
Six Tips on How to Grow a Business Using Lead Nurturing
The sole purpose of any lead nurturing campaign is to grow the business. It should be focused on building brand authority, establishing expertise, and creating lasting relationships with new and existing consumers. Every lead nurturing campaign should be designed to expand your customer base and help your business develop a loyal following. If you are […]
Why High-Quality Lead Nurturing Will Be Essential in 2014
The last year has been an immensely successful year for most businesses’ digital marketing campaigns. Marketing automation, social media marketing, and other online marketing tools have made it significantly easier for companies to interact and engage a wider spectrum of new leads. These impressive new platforms have resulted in significant gains in market share for […]
Putting Marketing Automation to Work
Marketing automation is not about automating your marketing efforts. That sounds like a funny and perhaps incorrect thing to say, but it’s the truth. Small businesses don’t get involved with marketing automation simply to automate the process, they do it to deepen their understanding of current processes and make better decisions about business. Despite this, […]
Six Essential Elements in Every Successful Lead Nurturing Email
Lead nurturing emails can be a powerful and efficient marketing tool when they are well-written. The trick is making sure every email has all of the essential elements to turn a prospective buyer into a loyal consumer. Emails should be catered to their specific needs and interests rather than strictly promoting a product. It also […]
Content Marketing in 2014
2013 saw one of history’s most major shifts in SEO and content marketing, affecting brands around the globe. Google’s secure search shift led to a lack of keyword data readily available to the monitoring end user, leaving businesses in the dark about what keywords are being typed in to find their websites. The “death of […]
Marketing Automation and Choosing Smaller Development
It’s no secret that company owners and decision makers are excited about marketing automation – but will the excitement lead to bigger software companies watering down the concept or removing user friendliness from the equation? Marketing automation is a fantastic solution, especially for small businesses that don’t have the money or the team to take […]
