Who Are Marketo’s Competitors?
Well, that’s a great question and we’ve got answers! It’s us, Lead Liaison. It’s been interesting to see Marketo evolve over the past few years. They started providing analytics on pay per click ads along with a few other basic marketing tools. They’ve grown to a public company with multiple products in their suite. They’re […]
Are You Using Your Bounce Rate To Make Decisions?
Bounce rate isn’t just a metric hanging out in your analytics dashboard – it’s a valuable piece of information you can use to gauge how users behave on your website. If you’re not taking your bounce rate into account when you make decisions about changing your site, you could actually be decreasing your conversions and […]
3 Things to Know About Lead Distribution
Studies have shown that automating your lead distribution process leads to higher conversion rates. Advanced marketing automation software ensures that more of your reps’ precious time is spent interacting with prospects rather than organizing lead distribution manually. Here are 3 things to know about lead distribution and a few things to know when implementing the most […]
Direct Mail with Marketing Automation
We recently added the ability to send direct mail with marketing automation using Lead Liaison. We’re genuinely excited about this new marketing channel that our customer base can take advantage of. Designing our first direct mail campaign was easy. In this post we’ll talk about how simple it was to put together a direct mail […]
Why Marketing Automation Makes Sense
Marketing automation is the perfect tool for today’s consumer audience. Marketing automation makes sense. There are several features that give automated marketing the upper hand when it comes to conversion rates (we’ll get into that in a bit), but today’s consumer is certainly web-savvy—they spend more time on the internet than they do watching TV […]
Lead Strategy Creation 101
Lead Strategy Lead strategy is, in part, about segmentation – ensuring that the proper messages are sent to your audience in a way that will make them convert. Many businesses find it hard to start identifying sales funnels and developing a lead strategy – in part because the term “conversion” or “conversion point” doesn’t make […]
Mobile Marketing Automation: Is Your Business Ready?
Mobile Marketing Automation Mobile marketing automation is happening – though mobile marketing and marketing automation are not new concepts, businesses who pay attention to their mobile marketing are finding the information they gather more useful and profitable than ever. If you’re thinking about doing mobile marketing for your business, the first question is, how mobile […]
3 Ingredients to Content Marketing
We know that customers today are armed with more knowledge than ever before. Instead of your sales team being the lead communicator of your product’s details, buyers are getting their expertise via the internet. This means that by the time you reach them, many have already made up their mind and are primed to purchase. […]
Introducing the Lead Liaison App Cloud
Lead Liaison App Cloud Allen, TX (PRWEB) March 10, 2014 – Imagine a marketplace that contains a host of marketing automation modules and apps that could be used to customize your marketing automation software. Need video marketing? It’s there! Want to download Lead Liaison Streamer, a desktop app for real-time website visitor tracking? No problem! The new […]
Steps to Simplify your Lead Nurturing
Looking for a way to simplify your lead nurturing and better manage your leads? Effective lead nurturing starts in one place: organization. Ensure that your sales team knows the method behind the madness of the lead lists upon lead lists. Here is a simplified overview of what to keep in mind. 1. Segment, segment, segment. […]
Rely on Year Round Marketing for CPAs
Marketing for CPAs. Consider it. Marketing for CPAs isn’t always something small business leaders have time to think about. If you’re a CPA working right now, you’re probably buried in tax season type stuff. Onboarding a new marketing program – particularly a marketing automation program – might not be one of the topmost things in […]
Is Contextual Keyword Research In?
Although Google’s algorithm changed quite dramatically over the past few years, proper keyword research is necessary to creating great content. Although the days of keyword stuffing meta-tags on your webpages are over, keyword research is still quite important-it allows you to direct your content in a certain way as well as give search engines some […]
Marketing Automation for Small Businesses : Why Automate?
Marketing automation for small business is no joke – growth in the marketing automation industry is already up 50% per year based on 2012 and 2013 results, and some experts indicate that growth will increase another 10% by the end of 2014. What does this mean for your small business? It means that marketing automation […]
Don’t Have Time for Marketing Automation?
We understand you don’t have time for marketing automation…but hear us out. Take the first step True marketing automation is a process, not an event. It’s an exercise in continual improvement. There are aspects of marketing automation that take zero time; and marketing automation will save your organization time as a whole. Outsource marketing automation […]
How To Do Inbound Marketing
Inbound Marketing – Half the Battle We’ve encountered a handful of companies over the past few months that have told us they need to make investments in SEO and “inbound marketing” before adopting our technology. When we hear that – we believe there’s a misunderstanding. We feel entitled to help companies understand how to do […]
