Marketing Automation: You Still Need a Sales Strategy
Anyone running a business comes to find out they need some type of sales strategy. While marketing automation executes a lead to sales flow seamlessly for many businesses, others find that the one-size-fits-all solution they were looking for simply isn’t present when employing their marketing automation. As a small business, how can you make sure […]
How to Integrate Social Media with your Lead Tracking
To maximize your online presence, it’s important to make sure you’ve got all of your social media channels covered and that you’re regularly posting to each one. Keeping track of posts on Facebook, Twitter, LinkedIn, etc. can be a full-time job on its own. Save time and employee resources by letting marketing automation help you […]
Marketing Automation Upstart Lead Liaison to Partner with Direct Mail Manager
New Partnership Yields More Powerful Direct Mail Marketing Options as Multi-Touch, Multi-Channel Marketing becomes More Important Allen, TX – Lead Liaison to partner with Direct Mail Manager. Lead Liaison, a privately held provider of marketing automation solutions, is pleased to announce its latest partnership with Direct Mail Manager, a direct mail marketing and handling company. Lead […]
Discovering Hidden Agendas with Marketing Automation
People buy based on specific personal agendas and interests. In order to sell to such people, you need to know what their personal interests are, what drives them…. and ultimately speak to their personal needs. Kevin Allen, Founder of Planet Jockey, said he was “one of the best pitch guys in the industry” because he could […]
Making Workflow Automation Simpler and More Manageable
One of the most challenging tasks business owners face is workflow automation. Without someone sitting in the middle of everything and pulling all the necessary levers to get things done, many businesses struggle with engaging in a variety of tasks – including marketing automation and lead flow. Workflow automation doesn’t have to be painful, and […]
How to Use Marketing Automation to Drive Traffic to Your Landing Pages
Are your landing pages optimized to drive sales? Landing page, lead capture page, and lander are all words used to describe the same thing: the gateway to your site. Essentially, your visitors will only take about five seconds to understand the call to action, so the point on your landing page needs to be loud […]
Drip Marketing 101
Not familiar with drip marketing? Now might be the time to get acquainted. Drip marketing is exactly what you’re probably thinking – it’s a process where you create marketing materials that go out to your customers slowly over time, hopefully converting them to your offering and building a dynamic relationship of trust. All good drip […]
Marketing Segmentation and Personalization for Clients
Is marketing segmentation necessary to a successful advertising campaign? Not necessarily. Success is based on generating ROI – bringing in enough revenue to cover your advertising expenses and overhead while retaining a profit. That’s the bottom line for most advertising campaigns –right? Well, not necessarily. If you’re running a successful advertising campaign, return is imminent. […]
How to Keep Tabs on Your Leads
So you’ve got your marketing automation software in place, but are you utilizing it to optimize lead scoring? Once a lead is qualified by marketing to hop into the sales ring, it is important for the marketing team to transfer all pertinent lead details to sales so that each lead’s score reflects their conversion readiness. […]
Marketing Automation Lite?
Marketing automation isn’t new technology these days – companies both large and small are latching on to the fact that marketing automation can help them differentiate different sales leads to develop strategic marketing techniques for different audiences. Many of us have heard of or been offered marketing automation trials via the largest companies out there. […]
Marketing Automation for Salesforce.com’s Group Edition
There aren’t many providers that offer marketing automation for Salesforce.com’s Group Edition. Lead Liaison has had this capability since 2011. We’ve filled the gap for a number of companies using Salesforce.com’s Group Edition that don’t have anywhere to turn for an easy way to attract, convert and close more business using automation. Case in point, […]
Increase Lead Engagement through Multi-Channel Marketing Campaigns
Engaging leads takes time. To get your lead truly engaged and ready to take action, it usually takes a few touches through a few different channels before you gain their trust. Engaging your leads and keeping up with their preferences doesn’t have to be a confusing, timely chore. Having a marketing automation plan in terms […]
Do You Have Control of Your Lead Tracking?
Take Control of Lead Tracking It’s time to take control of your lead tracking. Are you wasting time manually researching, following up, and tracking each lead? Sure, it’s not a waste of time; thorough research and proper follow up are the stepping-stones to closing the deal. Having full control of your lead tracking will allow […]
Customer Profiling for Deeper Advertising
If you’re not profiling customers, you could be missing out on valuable information that will help deepen your sales funnel and ensure repeat customers. Customer profiling isn’t all about lumping your customers into a category-it’s a way to understand what your customers are thinking or hoping to buy so that you can develop customized marketing […]
How to Send SMS Messages with Marketing Automation
Lead Liaison is genuinely enthused about our ability to offer our customers automated, personalized and measurable multi-channel marketing capabilities. Like you, we were asking ourselves how to send SMS messages with marketing automation. Well, since our Revenue Generation Software™ helps customers deliver marketing automation strategies it’s a no brainer to plug-in the ability to send text […]
