Email Marketing and Anti-Spam Laws in North America
It’s important to be aware of email marketing and anti-spam laws in your country. If you’ve done any type of email marketing, you’re likely familiar with the CAN-SPAM act of 2013. This is the first bill outlining national standards for how email marketing should be used by United States businesses. CAN-SPAM details a procedure and […]
Marketing at the Top of the Funnel
What does it mean to focus your marketing at the “top of the funnel?” The sales funnel is essentially a model that depicts the purchasing process of prospects. The top of the funnel, the widest part, is where your brand makes itself known to the potential customer; this is prospect awareness and education. As the […]
Is Conversion Tracking Enough?
Conversion tracking is at the heart of any effective marketing campaign. Without the ability to understand where sales are coming from, any company’s overall marketing campaign suffers. Conversions should be tracked from the time a lead lands on your pages through to the sale. Fortunately, most modern PPC and other marketing services allow businesses to […]
How to Create a Successful Sales and Marketing Collaboration Plan
It’s no secret: a well-oiled organization understands the necessity of inter-department collaboration and productive communication. In order to boost lead generation, keep leads nurtured and happy, and gain return customers, you must have a successful sales and marketing collaboration plan in place. Maintaining a healthy communication internally should translate to developing a strong engagement with […]
Lead Liaison Announces New User Experience for Marketing Automation
Lead Liaison has announced a simplified version of their user interface giving businesses a “Google Apps-like” experience when setting up marketing automation assets and strategies Lead Liaison, a software as a service company that helps businesses improve efficiency in sales and marketing operations, announced today a major improvement in user experience with a redesigned user […]
Marketing Automation for Agencies Just Got Easier
Lead Liaison introduces a powerful, yet easy to use marketing automation for agencies solution with frictionless go-to-market options. Lead Liaison has released an enhancement to its marketing automation solution for agencies. Marketing agencies of all sizes can now boost their digital service offerings with a professional-grade marketing automation platform at the core of their business at affordable […]
Consumer Engagement is Key to Brand Success
Consumers aren’t just looking for you to hold their hand throughout the transaction process – they are looking for consumer engagement, the core concept in making trusted transactions happen for your business. Keeping consumers engaged is all about providing them with an experience that they can find informative and trustworthy. That experience should also hold […]
Get the Most Out of Your Analytics
What exactly are marketing analytics and why are they so important? First of all, marketing analytics help to put accountable numbers behind your marketing programs. By monitoring the right numbers, you can maximize ROI and ensure your marketing efforts are producing the greatest response. In turn, you’ll be able to get the most out of […]
Leveraging the Power of Automated Text Messaging
Many people feel their relationships with their mobile technology – particularly smart phones- is sacred, limiting the opportunity for businesses to use automated text messaging and similar services to market their products. Many businesses overstepped their boundaries with automated text messaging, resulting in unsubscribes and giving text solicitation a bad name. Fortunately, not all text […]
Social Monitoring: Do You Need It?
Many businesses implement complex marketing automation systems with a goldmine of data coming in – yet never seem to think about social monitoring. Taking a look at how customers behave when they use your website or view your marketing materials can give you a ton of great information, but you’re not always going to get […]
Boost Demand Generation through Sales and Marketing Alignment
We know successful deals aren’t created and closed by the sales team alone; there’s significant homage due to the marketing team in their demand generation efforts and kick-starting the funnel. To maximize outcome, the secret is to enable your business to boost demand generation through sales and marketing alignment. Don’t get us wrong—this doesn’t mean […]
The Value of Multi-Channel Marketing
In today’s marketplace, it’s essential to reach as many customers and prospects as possible. The best way to communicate with your target audience is with multi-channel marketing. Using just one marketing method – such as email – is no longer enough to remain competitive. The various marketing channels all offer unique advantages for promoting your […]
How to Design a Successful Lead Distribution Process
Don’t let another lead slip through the cracks because of poor lead distribution practices. Minimize human error through an automated distribution system while also implementing an analytical way to effectively distribute your hard-earned leads. There are several methods of lead distribution to choose from; it is critical that you have done due diligence in determining […]
Create Content That Nurtures Your Leads
Use your inbound marketing strategies beyond lead generation—learn how to create content that nurtures your leads too. Once leads have been generated and placed into the appropriate sales funnel, it’s crucial to qualify leads accordingly and determine as quickly as possible if a lead is not interested in you. There are several things to keep […]
3 Ways Marketing Automation Helps Qualify Sales Leads
Don’t waste your sales reps’ valuable time and energy chasing leads that are dead ends or aren’t your ideal buyers. But how do you weed out unfit leads from your database? It’s tedious work, even with the ability to do extensive research online. Let software relieve some of these headaches by using marketing automation to […]
