Is Marketing Automation Worth the Hassle?
Is Marketing Automation worth the hassle? We’ve been asking our clients over time whether or not they’re glad to have invested in marketing automation services. Time and time again we hear a resounding ‘yes’. There’s no doubt that some work is involved on the back end after deciding to implement a marketing automation program. Different […]
GPS Tracking for your Website
Tracking teenagers is similar to tracking for your website. Having children is a wonderful thing. As kids get older we create stronger bonds with them, and they become more precious than ever day by day. Then they become teenagers. They start to do whatever they want, or at least thing they can do. They begin […]
Can I Afford Marketing Automation?
Many businesses are asking themselves, “Can I afford marketing automation?” We hear it all the time – “What’s in it for me?” Or maybe, “How can I be assured such a major purchase is the right one for my company?” Generally, our answer always tends to be the same – with such advanced data tracking […]
When Building an Email List, Don’t Buy!
Building an email list takes time. We all know this, yet something about the allure of buying emails and trying to “beat the system” captures the attention of many companies. It may seem at first that buying an email list is a great workaround – saving you from having to build a list organically and […]
3 Ways to Use Marketing Automation to Enhance your User Experience
The art of converting prospects into customers begins with their first interaction and experience with your brand, whether that’s through a landing page, social media ad, or (fingers crossed) word of mouth. If this experience is frustrating and not user friendly, what incentive do they have to return? Here are a few points to consider […]
Track Email from MailChimp, Constant Contact, Vertical Response and More
Did you know you could track email from a 3rd party email service provider, or ESP, and get even more value out of your existing email system? Marketing automation from Lead Liaison will help you track email from MailChimp, Constant Contact, Vertical Response, iContact, ExactTarget, Emma and any other 3rd party email system you can imagine. We’re not […]
Marketing Life Hack 101: Lead Liaison Outsourced Blogs
What if you could sit back and produce a blog every week with less than 30 seconds of effort? Have you considered outsourced blogs or using an outsourcing service to complement your blog content with authentic, SEO boosting content? Here are some predictable (SALES) benefits: Drive traffic to your site. Blogs/content drives SEO. SEO drives traffic. Thought leadership. Think […]
Are You Generating Helpful Visitor Profile Data?
Small to large businesses are constantly trying to figure out how to market to their target users, often ignoring the visitor profile data that’s in their backend or marketing automation system. The focus of many of our blogs has been to define a target audience right away. Businesses frequently build a target audience profile based on […]
Five Ways of Using Visitor Tracking to Increase Visitor Engagement
Have you ever thought of using visitor tracking to increase visitor engagement? You can have numerous visitors to your site, but unless you’re doing the right visitor tracking you may be missing some terrific data. It’s best to tempt visitors to dive deeper into the website. Tracking visitor engagement starts with a hit on your […]
Five Things to Consider When Buying Visitor Tracking
People often ask me ‘What should I look for in a visitor tracking solution’? Here are five things to consider when buying visitor tracking that will help you eliminate inadequate providers: Does the program have active or passive visitor tracking capabilities (or both). Active visitor tracking will allow your sales and marketing teams to directly engage high […]
Is Geotargeting Right for National Brands?
This Marketing Profs article discusses the marketing issue many national brands face: geotargeting to smaller areas is often impossible, leaving local businesses to fill in the gaps in the market. The result is local market representation failing to become part of a company’s overall strategy – therefore, lost revenue. Local marketing strategy and geotargeting are […]
Why Small to Mid-Sized Businesses Should Use Marketing Automation for Prospecting
Prospecting is a headache for most sales reps. Sales people get pressure from leadership to sell faster and meet the demands of the current quarter. As the day-to-day pressure mounts salespeople get distracted and lose focus on prospecting as they concentrate more on closing existing deals in late pipeline stages. What salespeople wind up with is more […]
Business Intelligence and Visitor Tracking Solutions
Business intelligence can benefit a business at any size or level, and visitor tracking is an important part of that intelligence. Many small businesses look past marketing automation as a viable option due to size, not enough staff on hand, etc. However, with the right marketing automation tools in place, small businesses can utilize the […]
You’ve Got Visitor Tracking Going – Now What?
So you’ve been using marketing automation tools to engage in visitor tracking for your business and you have all the data you could ever hope for. What’s next? Visitor tracking isn’t something all businesses are doing, but they should be. The in-depth information provided by the knowledge of who is visiting your site, how long […]
HubSpot Files to go Public – What Does That Mean for the World of Marketing Automation?
As of Monday, August 25, HubSpot, an industry leader in inbound marketing software solutions, has filed with the SEC to go public. What does the success of HubSpot mean to the rest of the marketing automation community and why should small business owners explore similar solutions? First of all, the ability of HubSpot to go […]
