How our Company Saved $9,618 on our Mailchimp Email Campaign – Get More out of Email Marketing
Get More out of Email Marketing Our company recently sent an email campaign the “old school way” to see how difficult and costly it would be compared to sending the email campaign and complement the strategy with Lead Liaison. We wanted to empathize with the 100s of thousands of companies that spend money on email marketing […]
Are You Ready to Deploy Marketing Automation Software?
If you’re considering deploying marketing automation software, you may have wondered if your business is actually ready for the change. After all, adopting software is an already risky venture if you’re not prepared and if you do it too soon, it can be a disaster. Let’s take a look at why you might be ready […]
Marketing Automation in 2015: This is YOUR Year
We’re confident that 2015 will be The Year of Marketing Automation – this could be both our and your best year yet. After all, the idea of Marketing Automation isn’t a new one. Marketing automation has been around in one form or another for decades. Mailing campaigns intending to engage customers have existed long before […]
Marketing Automation and Trial Conversion
If you’re failing to convert customers from your free trial offers then there’s probably a very simple reason why: you’re failing to engage them. Failing to engage potential customers within the first three days of a free-trial sign up is the number one reason why customers lose interest in a product or feature. And if […]
Marketing Automation Trends to Watch
Time to keep your eye on a few marketing automation trends to watch. With more than 60% of top performing companies utilizing marketing automation, one might believe that marketing automation has hit its peak. After all, there’s nowhere left to go but down. However, the percentage of businesses utilizing marketing automation continues to increase. While […]
Disappointed with LeadLander®?
Are you disappointed with LeadLander®? LeadLander® sells its product with a simple premise: throw some tracking code on your website and wait for the magic to happen. Then you wait….and wait….and where is all of this magic? The reality is that you need a strategy with any visitor tracking product that you use. Your strategy should […]
Marketing Automation: Before and After
If you’re on the fence about marketing automation, it might be best for you to take a look at how it can transform your business by comparing the before with the after. First, you may be wondering how a move to marketing automation will benefit your business financially. It’s a fair question and one with […]
What Companies Provide Marketing Automation?
In the never-ending list of software options that business owners consider when trying to improve efficiency and save money, marketing automation ranks high. In fact, marketing automation software has become one of the most in-demand tools for marketers. In all that noise, it’s difficult to navigate what companies provide marketing automation software, and which one […]
Is Marketing Automation a Good Idea?
Have you been asking yourself, is marketing automation a good idea? Or maybe, is marketing automation worth the hassle? To run an effective marketing campaign and gather appropriate leads, marketers should take advantage of marketing automation. Marketing automation gives you the ability to manage the targeting, timing, and content of your outbound messages in the […]
Improve the Efficiency of Your Sales Team
If the primary function of your business is to provide a product or service to customers, you must ensure that you improve the efficiency of your sales team. No matter how top notch your products or services may be, if your sales process is incompetent, eventually your business will suffer or fail. We’ve collected and compiled […]
Marketing Automation: Why Does Lead Nurturing Make Sense?
Lead nurturing, the marketing process of developing relationships with leads regardless of their current timing to purchase, is a straightforward concept. But many don’t realize the importance of lead nurturing or how it can help. Let’s look at lead nurturing and how it relates to marketing automation. Why Lead Nurturing Makes Sense One of the […]
Why is Marketing Automation so Popular?
You may be wondering why is marketing automation so popular. After all, you already have leads – why should you invest money into a product that may not work for you? Simply put, adding marketing automation to your repertoire of business solutions will help you turn your leads into customers while growing your sales from your existing […]
How to Choose a Marketing Automation Vendor
Making an informed decision regarding your marketing automation vendor can be the turning point of lead management and execution for your small business. Many marketing automation platforms offer a host of similar features that move towards a common goal: capturing leads and creatively persuading them in your direction. With so many cloud-based solutions available, selecting […]
Marketing Automation: Where Do I Begin?
Delivering the appropriate message to engage leads and customers is the biggest challenge for many marketing companies. Marketing automation provides you with ways to generate leads and reach a broad audience. But for those with little to no experience in Marketing Automation, it can be a harrowing journey to begin. Understanding The Multiple Stages of […]
Donor-Member Automation – Creating Lasting Relationships
Always Add Value. Always say Thank you. These are two messages that we are taught throughout life. Most non-profits want to meet these simple expectations, but time and limited resources often make it challenging to do so. It’s always easy to make time for the million dollar donor if you are lucky enough to have […]
