Understanding Your Leads With Lead Liaison
In order to both market effectively to your customers and enable your sales team to be able convert potential customers, you need to start understanding your leads, both on an individual scale and your lead database as a whole. After all, even the most skilled sales team can put up less than stellar conversion numbers if […]
Integrate CRM And Marketing Automation For Best Results
Think your standalone CRM can drive your business? Try to integrate CRM and marketing automation for best results. One of the great challenges of marketing in the new landscape of online business is the fact that while your prospective customers have every opportunity to inspect your business and services, your sales team has very few […]
Leading Marketing Automation Provider Brings Donation Management to Nonprofit Organizations
Lead Liaison Empowers Small to Mid-Sized Nonprofit Organizations (NPOs) with Complete Marketing Automation System to Grow their Business, Community and Donor Base Allen, TX (PRWEB) March 31, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced the availability of their donation and payment management system as part of their solution […]
Do You Know Which Leads Are More Likely To Become Customers?
Do you know which leads are more likely to become customers? There’s nothing more exciting than a fresh new group of leads, all contacted through a successful marketing strategy and ready to be turned over to an eager sales staff. But as we all know an unfortunately small percentage of those leads, no how well […]
Marketing Automation Tools Every Company Should Be Using
Marketing automation is far from a trendy phrase that businesses are using to create buzz. When marketing automation tools are implemented, lead nurturing skyrockets: an astounding 451% of companies see an increase in quality leads and 53% higher conversion rates. Marketing automation will also save you time, money, and stress and will condense many of your daily […]
Myths about Marketing Automation
We’ve heard it all from companies about why they’re delaying their decision to use marketing automation. Myths about marketing automation get in the way of making logical decisions. We gathered our sales force and asked them, what are the myths you’re hearing from companies about marketing automation? The list went on and on, here’s a short […]
Effectively Implementing Marketing Automation
Often, the biggest challenge in effectively implementing marketing automation software to your repertoire of business tools is how to deliver messages that are appropriate to your audience while engaging leads. Marketing automation can help you reach a broader audience than other marketing strategies but it can be stressful software to implement and the concept can often […]
Artificial Intelligence and Marketing Automation
As marketing and technology continue to embrace one another, it seems inevitable that the future holds great innovations, especially in the field of marketing automation. While marketing automation has made many common marketing tasks like copywriting and strategy computerized, there is a field of marketing jobs that are still to be innovated using technology. As […]
How Can Marketing Automation Save Money: How Does $181,059 Sound!
How Can Marketing Automation Save Money? “Marketing automation” has become such a buzz phrase over recent years that most vendors try to incorporate the term into their pitch, and sometimes go as far as completely branding their business as marketing automation. In reality, there aren’t that many pure-play marketing automation companies out there in the industry. […]
It’s Simple Really: Your Introduction to Marketing Automation
The Age of Technology is truly upon us. If it doesn’t send email, it wasn’t built in this century. If the toaster can’t be programmed with Bluetooth, you need a new toaster. And now, we’re taking things a step further. And you’re going to be part of it. You’re ready to embrace automated marketing. Excellent… […]
Marketing Automation: What Defines Top Performers?
In organizations, job retention in the marketing department remains low. In fact, job tenures in a typical marketing department are as little as three years and it’s one role that is under constant analysis and assessment. When performance wanes, marketers can expect to have to answer big questions and fight for their jobs. Successful marketers […]
The Future of Marketing Automation
To understand the future of marketing automation, you must understand the importance of the technology and how it can make your marketing process more powerful and efficient. Your competitors have probably already added marketing automation to their business repertoire or they’re evaluating the software for future use. If you haven’t taken steps to look into […]
The Cost of Marketing Automation
Being ready to take the plunge into marketing automation means that you have many questions – and perhaps none is as important as what it will cost. After all, the cost of marketing automation will have to be low enough to convince shareholders to take the leap but high enough that your company is getting the […]
Create Marketing Customers Love
If implemented correctly, marketing automation provides the framework of sending customers and prospects messages that resonate with their specific needs and wants. Ultimately, marketing automation is the tool you will use to drive customers to your website and products. It will keep your customers happy, informed, and connected – and provide you with real-time analytics […]
Marketing Automation Software Competitive Analysis Report – Lead Liaison and University of Dallas
University of Dallas and Lead Liaison Provide Marketing Automation Competitive Analysis Report The marketing automation software market size was approximately $750M in sales revenue last year (2013), which represents an astounding growth of 50% year over year for the past several years. By the end of 2014, the market is expected to grow to $1.2B, […]
