How Marketing Automation Increases Lead Conversion
Lead conversion is a vital statistic for any successful marketing and sales team. It can also be a difficult statistic to influence in a competitive world, one where failing to contact a lead at the perfect time can result in a competitor taking the sale. However, according to the Aberdeen Group’s Marketing Lead Management Report, “Companies […]
4 Ways Integrating CRM and Marketing Automation Can Help Sales
Customer Relationship Management (CRM) systems are nothing new. Developed in the 80s, CRMs have become an essential part of any successful marketing strategy. However, since some of those systems are based on technology and business practices that have been around for decades, not everyone is using them to their best potential by integrating them into their […]
Make Sales by Ensuring your Automated Marketing Material Gets your Customers’ Attention
Successful lead nurturing campaigns depend on a certain degree of subtlety. In order to maintain a strong connection and build a relationship with a lead that may not be ready to buy, the lead can’t feel like they are constantly being pitched at with every communication they receive. However, a sales strategy has no real […]
Use Marketing Automation to Expand Your Online Presence
Try to use marketing automation to expand your online presence. No matter what field you are in, your company’s internet presence is a valuable part of how you interact with your customers. Not only are the constantly expanding social media networks a wonderful way to grow your company’s profile and develop new leads, but the […]
Evaluate and Focus your Lead Nurturing Strategies using Lead Liaison
Having a diverse and complete lead nurturing strategy in place is a very important part of any overall marketing automation strategy. We’re excited to share some ideas on how you can focus your lead nurturing strategies. Lead Liaison’s built in lead nurturing tools can be extremely helpful in implementing a successful lead nurturing strategy; however, […]
How to Grow your Small Business using Small Business Marketing Automation Tools from Lead Liaison
Are you looking for small business marketing automation tools? It goes without saying that growing a small business, where resources and time are limited for everyone involved, is a very difficult process. Lead Liaison’s suite of marketing automation tools can help you increase the reach of your marketing strategies and the effectiveness of your sales […]
5 Reasons Your Company Needs Website Visitor Tracking
Visitor tracking gives salespeople the ability to monitor site visitors by name/company/location so that they can better identify prospects and their thoughts. Progressive companies are beginning to understand that visitor tracking is the foundation for all digital marketing and sales efforts. Here are 5 key signs that you should be using individual visitor tracking on […]
Creating and Maintaining A Healthy Balance Between Lead Profiling and Lead Nurturing
While every lead is worth pursuing, the fact of the matter is that not every lead is ready to buy quite yet. It’s the very nature of marketing automation that the strategies being employed generate a large number of leads that are not ready to be converted into customers. But just because they aren’t going […]
The Biggest Obstacles to a Successful Marketing Automation Implementation
Good marketing automation implementation strategies with the help of marketing automation software such as Lead Liaison can give your company’s marketing department a significant advantage in lead generation and in the bottom line for sales. However, in order to give your company’s marketing department maximum benefit, these strategies must be implemented correctly and completely. Below, we’ll […]
Sales Success for Startups
Looking for some sales success for startups? Startups face unique challenges from a sales perspective. Typically these challenges include: Lack of name recognition Lack of education about the problem that your product or service solves Lack of confidence in prospective buyers, who don’t want to be burned by being early adopters Limited sales and marketing […]
How can you integrate trade shows and other industry events into your automated marketing?
Regardless of the industry you are in, trade shows are a great opportunity to gain new leads and meet potential new clients. Regardless of whether you plan to have a representative at the event or not, trade shows represent a gathering of individuals interested in the type of services that you provide, and interacting with […]
Database Segmentation Can Be Easy
Database segmentation is a crucial element of allowing your marketing and sales team to communicate effectively with leads and customers. It becomes even more important as the overall number of leads and customers grows to ensure that you are able to remain in contact with everyone. However, it is equally important that the communication you […]
Marketing Automation for Beginners
Thinking about marketing automation for beginners? Are you a marketing automation newbie? Marketing is a fundamental operation of your small business: attracting new customers (as well as retaining current customers) is the key to profits and expanding success. Without marketing your business goes stale, contacts dry up, and your customers will look to your competitors […]
Keep Your Social Media Current With Real-Time Event Integration
Keep your social media current with real-time event integration and you’ll start impressing your prospects. Using Lead Liaison’s powerful tools, you can quickly set up an automated schedule to maintain multiple healthy and vibrant social media profiles, greatly increasing the visibility of your company to potential leads. However, to get the most out of your […]
Scheduling Your Social Posts Makes All The Difference
Scheduling your social posts makes a ton of difference. In today’s landscape of digital communication, an active social media presence is essential for communicating with potential and existing customers. In order to create an active presence, however, your marketing team needs to be able to deliver quality social media content on a consistent schedule that […]
