20 Ways you can Use Visitor Tracking to “Spice Up” Sales and Marketing
You just bought a shiny new car, or website visitor tracking, which might be around the price of that new car (if you’re buying a Tata). Now that you’ve got some power under the hood, how can you use that power to infuse excitement into your organization and energize your sales and marketing efforts? Here are […]
What You Need to Know Before Implementing Marketing Automation
So, you’re thinking of giving marketing automation a try. There are certainly many excellent reasons to do so. Marketing automation can help to make your workload much more efficient while also delivering a positive return on investment. On the flip side, marketing automation can also increase your workload and be a drain on your budget, […]
What Questions Should you Ask your Visitor Tracking Provider when Evaluating a Solution?
It’s always hard to interview vendors when you’re not really certain what questions to ask them. In this case, suppose you have a goal to acquire a website visitor tracking solution that helps identify businesses and people that visit your website. Below is a list of questions you can ask any visitor tracking provider to make sure you […]
Tips for Succeeding with Marketing Automation
The benefits provided by marketing automation can be truly phenomenal. Allowing you to create successful marketing campaigns and then automate the process, marketing automation provides virtually unlimited capabilities. Among the most important factors involved in determining exactly how successful marketing automation can be for your business is the set-up process. These tips for succeeding with marketing […]
Mistakes to Avoid with Marketing Automation
When handled properly, marketing automation can turn around even the most ineffective marketing programs. Unfortunately, as is the case with anything else related to marketing, it can be easy to make mistakes with marketing automation. The power of marketing automation cannot be denied, but it is only as good as the effort you put into […]
How Marketing Automation Levels the Playing Field for Startups – Marketing Automation for Startups
All companies can be vulnerable, but startups can be particularly vulnerable as they experience the pains of the growth stage. In the past, there were relatively few ways to level the playing field, giving startups the ability to compete with the big boys in business. Technology; however, has changed all of that and is now […]
Bridging the Gap Between Content and ROI with Marketing Automation
It’s well known in the world of marketing that content provides the fuel necessary for successful marketing. That is no less true with marketing automation. Ultimately, you cannot expect a positive ROI, if you do not have a solid content strategy. Even the best marketing automation program in the world cannot resolve a lack of […]
How to Build a Strong Business Case for Switching to Marketing Automation
Marketing automation is one of the most important new practices a business needs to pursue to be competitive in the digital world, as any savvy marketing professional is already aware. However, even if an organization knows there might be a better marketing and sales process out there, it can be difficult to get an entrenched […]
Create Stronger Copy by Appealing to Customers Instincts
While everyone knows that with quick-fire mediums such as email or Internet, you need to write catchy headlines and content to engage customers quickly. However, once you’ve got them engaged, it is important to ensure content keeps their attention. However, considering all customers are, after all, human beings, there are a couple of psychological triggers you can take advantage […]
Using Marketing Automation to Collect Meaningful Customer Feedback
It isn’t a secret that in order to run successful marketing campaigns and effective websites, you must collect some degree of customer feedback in order to move forward. However, not everyone realizes customer feedback is not equal. Customer feedback that is incomplete or simply not informative enough can give leave your content to stagnate, or worse, […]
Top Rated Website Visitor Tracking Solution Provider Opens up Feature Set to Provide Industry’s Most In-Depth Level of Tracking
Lead Liaison Adds Ability for Companies to Build Richer Prospect Profiles Across Offline and Online Marketing Allen, TX (PRWEB) August 13, 2015 – Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, has enhanced its website visitor tracking solution, ProspectVision™. The new offering leapfrogs competing products and continues to deliver the highest value-per-dollar in any […]
Build a Stronger Conversion Rate Optimization Structure
Consistently improved conversion rate optimization is a process that requires two key components – time and money. And while time is in relatively high supply, sometimes money can be a real problem, especially for small to midsized businesses. However, in a pinch, taking the time to build a stronger conversion rate optimization structure can be […]
Enliven Your Social Media Presence with These Social Media Strategies
Sometimes, it can be a challenge for a marketing department to keep a business’s social media presence engaging and relevant in order to be an active tool for generating and encouraging leads to convert. It can be even more challenging if your business isn’t providing a service that is normally looked at as being a “sexy […]
Create Personas to Guide Your Marketing Automation
In order to create strong, relevant copy that connects and engages leads, understand how your potential customers are thinking about your product and how you can influence their thinking. In order to do that you need to understand who you are marketing to and how your product or services interact complement each person. One great way […]
What Is Marketing Automation, and Why Do You Need It?
Marketing automation is a buzz term that has become increasingly common over the past several years. Although it might sound like a new concept, marketing automation has actually been around since late 1990s; it is only now that we have begun to hear more about it. So, what exactly is it, and is marketing automation […]
