Personalizing Your Content to Drive Engagement
With more content than ever online with which your brand must compete, learning how to personalize your content to drive your engagement has become essential. No longer is it enough to simply update your website on a regular basis. You must create a dynamic website experience that is designed to encourage prospects to convert to […]
Why Your Website Needs to Be More Engaging to Convert
Did you know that you only have about 15 seconds to get the attention of your website visitors? According to Chartbeat, that’s how much time you have to capture their attention, so make it count. Further data from Chartbeat shows that most people do not read web content the way we think. Adding to the […]
Getting the Most from Website Visitor Tracking
Website visitor tracking offers an incredible wealth of insight. In fact, it can be one of the most powerful tools available in your arsenal when it comes to identifying and qualifying sales leads. Even so, you need to make sure you are getting the most from your website visitor tracking or you could be losing […]
Using Website Visitor Tracking Over Time to Build More Sales Leads
All businesses want the strongest leads possible. After all, the stronger your leads, the more conversions you have, and the better your bottom line. While you cannot exactly create strong leads from thin air, there are some things you can do to grow stronger sales leads over time. One of them is to implement website […]
Understanding When to trigger Lead Follow Up
Do you know the right time to follow up with leads? It can be tricky to know the best time. If you follow up too soon, before a lead is actually ready, you run the risk of losing them. Conversely, if you wait too late to follow up, you also run the risk of losing […]
Building Referral Programs using Marketing Automation
The dynamics of buying and selling are complex. Buyers have a hard time making a purchase if they don’t have much to go off of. For example, no reviews to look at, no other customers to talk to. Sellers have it just as rough too. Closing deals is not easy, especially if you’re starting a […]
Why Visitor Tracking Technology Exists
You’ve heard of website visitor tracking, by why does it exist? Let’s answer that very point, why visitor tracking technology exists, in this post. Would you put your home on the market, put a sign in your yard, list your house on a bunch of real estate websites, and then have an open house without the […]
The Anatomy of the Perfect Blog Post
Twenty years ago, few people could have predicted the power and reach of the internet. Ten years ago, few would have dreamed that social media platforms would continue to evolve and develop. Ten years from now, who knows what the Internet and social media will look like. But the reality of today’s business connection with […]
Actionable Data – What to Do with Website Visitor Tracking Info, like use it for Lead Qualification
Once you have information from your website visitor tracking, you need to know what to do with it. After all, information does not provide much value if you do not put it to use. Below, we cover a few ways you can put the information you obtain from website visitor tracking into use. The Importance […]
What is Website Visitor Tracking?
What is website visitor tracking? Website visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. These solutions generate reports of companies and/or people that visit your company’s website. Visitor tracking is very different from analytic solutions, such as Google Analytics, Clicky, or Woopra. Analytic solutions […]
Going Beyond Page Views and Gaining Insight into Online Behavior with Website Visitor Tracking
Okay, so you know that website visitor tracking is important, but what exactly can you do with it? You might be surprised to find that visitor tracking can provide you with a wealth of information. When most people think of visitor tracking, they think of tracking the number of pageviews their website receives. While it […]
How Visitor Tracking Works
You’ve probably heard of website visitor tracking, but how does it work? We explain how visitor tracking works and disclose the details of how companies are able to identify people and businesses that visit your website. Website visitor tracking works by placing a small snippet of JavaScript code onto your website, usually in the footer. The […]
Uncovering Lost Opportunities – Why Website Visitor Tracking is Vital
In the next series of posts, we’ll be talking about website visitor tracking. The topics we’ll cover will span the following: Uncovering lost opportunities with website visitor tracking Getting the most from website visitor tracking Going beyond page views and gaining insight into online activity Actionable data from tracking visitors Understanding when to follow up, […]
Benefits of Website Visitor Tracking
Okay, so you put a chunk of code on your website that spits out a list of IPs and companies visiting your website. Yeah, what next? You’ve got to put that information to good use, and make it actionable, able to work for you. Let’s take a moment to really understand the benefits of website visitor […]
Why Marketing Automation Isn’t Going Away and Will Continue Expanding Well Into the Future
According to recent reports, marketing automation is not going away anytime soon. In fact, it is poised to continue growing bigger well into the future. The key to expanding usage; however, appears to be marketers becoming more comfortable with the concept of marketing automation. A study conducted by Ascend2 found that less than 25 percent […]
