Website Visitor Tracking Isn’t Just for Salespeople – It’s for Marketers, Too
Website Visitor Tracking Isn’t Just for Salespeople Think website visitor tracking is just for salespeople? Think again! While visitor tracking does offer a number of important benefits for your sales team, marketers can also take advantage of the opportunities offered by effective visitor tracking. That’s why we’re confident in saying website visitor tracking isn’t just […]
What You Didn’t Know About Website Visitor Tracking
Think website visitor tracking will only tell you the number of people who visited your website? Actually, you can learn a great deal more about who is visiting your website than simply the number of people visiting. Website visitor tracking tools have advanced significantly in the past few years, and there may be quite a […]
Who Provides the Best Website Visitor Tracking?
Want to Know Who Provides the Best Website Visitor Tracking? In determining who provides the best website visitor tracking, a number of factors must be taken into consideration. First and foremost, it is important to choose a company with a solid reputation. As digital marketing has become increasingly important, the number of companies providing such […]
Lead Liaison Announces Technology Partnership and Integration with Mailjet
Partnership Integrates Best of Breed Email Deliverability Platform with Best of Breed Sales and Marketing Automation to Offer Flexible Email Delivery Options ALLEN, TX — March, 2 2016 — Mailjet, the all-in-one email service provider, and Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, announced a technology partnership to offer […]
3 Easy but Important Steps to Prepare for Marketing Automation
Automated marketing sounds complicated, but with some advance preparation, can be straightforward and managed with ease. The following three steps can make the process of launching an automated marketing campaign simpler, faster, and more effective. Let us help you with 3 easy steps to prepare for marketing automation. 1. Determine Sales Funnel Stages Well-defined sales […]
5 Tips for Making Marketing Automation More Personal
While marketing automation might seem a bit mechanical and cold, there are steps that can be taken to make it less robotic. The marketers who tend to make the most of marketing automation are those who take the time to understand their audience, and who customize their content to meet the expectations of that audience. […]
Blog Disclaimer
Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. You are advised to seek legal or professional advice where necessary rather than relying on the content […]
Improving Customer Relationships with Marketing Automation
With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. This means not only a customer that will offer a consistent source of revenue, but who will also provide valuable recommendations to help in […]
Mistakes with Marketing Automation – and How to Fix Them
While marketing automation has become an increasingly popular approach for generating quality leads and driving them through the sales funnel efficiently, it’s not uncommon for marketers to make mistakes in implementing marketing automation tools. The power of marketing automation cannot be denied, but it also is not a magic solution that will resolve all marketing […]
Taking the Next Step after Implementing Marketing Automation
As important as planning is to the success of marketing automation, it’s also important not to drop the ball after a marketing automation campaign is implemented. Unfortunately, marketers often tend to struggle with the next step after implementing marketing automation. Most often, these areas include starting small, sourcing quality content, and implementing steps for passing […]
What You Need to Know to Make Your Marketing Automation More Effective
The benefits of marketing automation are well known, including improved lead management, staff efficiency, marketing ROI, and increased sales. Even so, not all marketing automation campaigns are as effective as they could be. The tips below are provided to make your marketing automation more effective. Planning Is Primary The first and most important step in developing […]
Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships
The more touch-points you have with website visitors, the more opportunities you have to convert those visitors by collecting their contact information. Long-tail lead nurturing, combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Determining when and where to deploy those touch points can often […]
Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors
Regardless of best efforts, the reality is that many visitors to your website will still leave your site without making a purchase. Even the biggest online sites experience this same problem. Boosting your conversion rate by one to two points could make a significant difference in terms of failing or succeeding. Needless to say, it’s […]
The Link Between Content and Conversions
Displaying dynamic, engaging content in real-time as visitors arrive on your website is an incredible way to encourage visitors to stick around and convert into paying customers. As technology has advanced, the ability to do this is no longer a pipe dream but is very much a reality. By building a rich profile of the […]
Convert Visitors into Loyal Customers
According to a study conducted by the CMO Council, higher engagement and response rates are the number one reason for utilizing personalized content. The study further found that personalized content tends to convert more customers. So why not start to convert visitors into loyal customers? One of the most common problems that many brands experience […]
