Why Your Marketing Automation Company Should Play Well With Others
When you’re a kid, adults constantly remind you that it’s important that you play well with others. That lesson is important on into adulthood – people don’t like someone who is difficult to work with. This concept is also an important characteristic of your marketing automation platform. Ideally, you would want to do most of […]
Being Prepared in a Marketing Automation Demo: Finding a Partner
This is the second post in the series Being Prepared in a Marketing Automation Demo. One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Once you ask the question, […]
How to Run a Webinar: Promote the Webinar
This is the sixth installment in the series How to Run a Webinar. You’ve figured out how marketing automation can help you with the entire process. The next step is to promote your webinar! Promote the Webinar Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you […]
Companies with Bad Websites Need Marketing Automation
You’ve likely heard of the importance of marketing automation, but you might think that your site isn’t very good so it might not help you. That couldn’t be further from the truth. Bad websites need marketing automation even more than good websites do. While all sites benefit from marketing automation, it actually helps guide struggling […]
Being Prepared in a Marketing Automation Demo
This is the first post in the series What Questions to Ask in a Marketing Automation Demo. You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Many people kick back and watch the demo unfold, but you need to prepare questions ahead of […]
Offline Marketing: Build, Send, and Track Postcards with Lead Liaison Multi-channel Marketing
ALLEN, TX It’s a match made in heaven. The marketing automation powerhouse Lead Liaison has partnered with Lob, a company that is aggressively building a suite of APIs that allow businesses to build applications within their own software for offline marketing tools. Together, they have created an integration that allows marketers to build, send, and track postcards within Lead Liaison’s […]
How to Get Positive Reviews for Your Business
Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. They certainly don’t help you get new customers. Don’t be discouraged, […]
How to Run a Webinar: Have a Marketing Automation System in Place
This is the fifth installment in the series How to Run a Webinar. You’ve defined your invitation and registration process. The next step is to consider using your marketing automation software to help you with the entire process. A marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. […]
Marketing Guru Covers: Social Posting and Targeting
It’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Companies think they need to target the same people, regardless of the network, but that isn’t the case. You need to adopt a unique strategy for each network. Some networks cater to B2B or B2C […]
How to Run a Webinar: Define Your Invitation and Registration Process
This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. The next step is to define your invitation and registration process. Define Your Webinar Invite Process Once you’ve got your data ready and your target audience defined, it’s time to start putting together a process for inviting people. […]
Reach More Customers with Postcard Marketing
Did you know that 52.5 percent of postcards are read by recipients? With that kind of read rate, it’s no wonder why postcard marketing is catching fire in the business world. In fact, businesses in all niches are using postcards these days. Business-to-business (B2B) companies as well as business-to-consumer (B2C) companies realize the power of […]
How to Run a Webinar: How to Pick a Webinar Service
This is the third installment in the series How to Run a Webinar. You’ve gotten your data ready. The next step is to subscribe to a webinar service. But, which one? Choosing a Webinar Service There are a few key things to look for when choosing your webinar service. Obviously, it needs to be web-based. But also […]
How to Run a Webinar: Get Your Data Ready
This is the second installment in the series How to Run a Webinar. You’ve determined that you are definitely ready to run a webinar. The next step is to get your data ready. Albeit tedious, this is an important step to keeping things running smoothly. Make sure you have a good database to start It’s important […]
Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Search Engine Optimization and Marketing Automation You can’t spend any time studying online marketing without reading the term “search engine optimization.” Still, you might be a little fuzzy about what this term […]
How to Run a Webinar: Are you Ready for a Webinar?
This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for […]
