How to Get the Most Out of Visitor Tracking
A website visitor tracking solution will never be a magic bullet to increase visitors to your website. If you bought your visitor tracking solution for that purpose, you will be very disappointed. Website visitor tracking is a middle-of-the-funnel solution. It gives you insight into who is visiting, what they are interested in, and how interested […]
The Importance of Sending a Professional Thank You
Everyone likes to be thanked, even those who you only know on a professional basis. Thanking someone is a way to show appreciation. When you send a thank you, people know that you appreciate the time, effort, and energy they put into something. Of course, it can be difficult to know who to thank […]
Why is Email Authentication Important?
Email authentication is very important when sending emails through another domain. Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Authentication helps legitimate senders prove that their email isn’t forged, and can help receiving email servers (like the corporate email servers to which […]
How to Run a Webinar: Syndicate Webinar Content
This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. The last step of the process is to syndicate your content. Syndicate Webinar Content You’ve invested a ton of time planning and preparing for your event. Make sure you get […]
Are You Ready to Nurture Your Leads?
Most marketers think that lead nurturing is just a natural process. They gather some leads, nurture them, and then make sales. In reality, you aren’t going to be successful with lead nurturing unless you are prepared. In order to prepare, you need to go through a three-step process. This process will help you have a […]
How to Run a Webinar: Pre-Webinar Bonding & Follow-Up
This is the eight installment in the series How to Run a Webinar. In our last post in this series, we talked about building a compelling landing page and “Thank You” page. The next step is to get comfortable with pre-webinar bonding and follow-up. Pre Webinar Bonding If possible, create further short pieces of content that cover any possible […]
Buzzwords in Marketing Automation: Account-Based Marketing
Account-based Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. If you’ve spent any time in the marketing world, you have likely heard people throw around this common phrase. But, what is account-based marketing? In conversations, you might have nodded your head and acted like you […]
Breaking the Lead Gen Stereotypes
Did you know that the success rate of getting an initial appointment through cold calling is about 1-3%? Whereas, when the same call is made through a referral, the success rate shoots up to 40%. [1] Luck plays a role in business success, but you can’t leave the health of your sales pipeline to chance. […]
What Does a Marketing Automation Platform Cost?
Although marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth. If your organization is considering the implementation of marketing automation in the near future, you might wish to know how much of a budget you should set aside before beginning a search […]
How to Run a Webinar: Building a Compelling Landing Page and Thank You Page
This is the seventh installment in the series How to Run a Webinar. In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page Your marketing automation system should have some great tools in place to […]
How To Increase Your Click-Through Rate
From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more […]
How Does Digital Marketing Impact Your Ability to Build Your Brand Awareness?
Digital marketing has leveled the playing field for companies of any size to build awareness. Unfortunately, it has created some unique challenges as well. Whereas an established brand may have carried value for years (or even decades) with traditional media; brands may become stale or erode in a matter of months in the new media […]
The Qualities of a Good Salesperson
If you work in sales, you want to be the best salesperson possible. In order for that to happen, you have to know the qualities of a good salesperson. Then, you’ll need to work on those qualities so you can boost your sales. Helpful Instead of Pushy Some salespeople believe that if they push products […]
Building a Brand Strategy
Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. The website was beautiful, informative and ahead of it’s time. The results however, were abysmal. The company had failed to develop a strong brand message and image. Then something changed. The […]
After the Pitch: How Visitor Tracking Helps Sales Teams Follow-Up
In the old days, companies pitched prospects and then had to wait and wonder if the prospects were going to bite. Now, you can follow your prospect’s every move once the pitch is over. With the help of visitor tracking, you can see how your prospects interact with your site. This provides invaluable information once […]
