Strategic Marketing Tools

Millions of marketing teams struggle finding the right strategy to market their solutions. Marketing tools help marketers do their job more effectively and efficiently; however, finding the right set of strategic marketing tools can be a bear. Fortunately, we’ve compiled a list of strategic marketing tools for you and encourage you to help us build upon this list. We categorized each tool into its respective marketing bucket. If your marketing team doesn’t have these tools to support their campaign, go get them! Note, we’ll keep this list dynamic and continue adding tools to it over time. What are your favorite strategic marketing tools?

Finding Professional Business Contacts

• Data.com
• Hoovers (primarily executives)
• LinkedIn
• Lead Liaison
• ZoomInfo
• NetProspex

Finding Companies

• Hoovers
• Lead Liaison
• Data.com (limited company search)

Social Media

• TweetDeck
• AddThis
• Facebook
• LinkedIn
• Twitter
• Radian6 (owned by Salesforce.com)

Search Engine Optimization (SEO)

• SEOMoz
• SeoQuake (+ plugins for Firefox)

Analytics

• Google Analytics
• Adobe Online Marketing Suite (Omniture)

Revenue Generation Software

• Lead Liaison
• All the other wanna-bes

Email Marketing

• iContact
• Constant Contact
• Vertical Response
• Lead Liaison (closed loop)
• ExactTarget

Customer Relationship Management (CRM)

• Salesforce.com
• SugarCRM
• Microsoft Dynamics
• NetSuite
• Maximizer

Press Releases

• PRWeb
• PR Newswire

Disclaimer: Lead Liaison has no affiliation with any of these tools, except our own ;-)

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