Your Website is Your Digital Showroom
Dealerships who monitor their analytics three or more times per week see 3.5 times higher ROI. – Source: 9 Clouds
Why Dealerships Choose Lead Liaison
Bo Beuckman Ford
Bo Beuckman Ford believes that their website is an extension of their showroom. When someone enters their dealership, a salesperson meets them, gets their name, and finds out what that person’s needs are. With Lead Liaison, they are able to do the same with their online traffic.
Shift Gears
The automotive industry is cut-throat. You need powerful tools to get ahead of the game. Lead Liaison offers a variety of sales and marketing tools to help you sell more, faster. You’ll get insight into who is visiting your “online showroom,” what they are looking for, and how ready they are to purchase. If you time your outreach perfectly, with the offer your buyer is looking for, they could become a lifelong customer.
By 2020, 60-70% of new car sales leads will be generated by a digital platform, says Frost & Sullivan, be it via websites, mobile sites, social media or apps.
Convert Potential Buyers Faster
- Deliver reports to directly to your new or used car sales reps, or sales management, that shows them names and emails of prospective buyers and existing customers looking for more information on your website.
- Know exactly when consumers are getting closer to a purchase with Buy Signals, a Hot Prospect dashboard, and lead reports.
- Notify your fleet manager when large companies are looking to buy multiple vehicles.
- Give buyers a unique experience. Tailor each visitor’s experience by creating personalized content and smart pop ups (called “engagement windows”) that speak to their location, vehicle preference, and more.
- Allow your sales team to focus on customers that are ready to buy, using the passion points that matter to them. Time spent selling to someone not yet ready to buy could be a wasted effort. Targeting efforts towards customers who are prepared to make a purchase, using language that speak to their interests, is time well spent.
Reduce the Cost of Sales
- For the cost of a pay-per-click, raise your success rate with existing clients whom you are much more likely to convert using handwritten letters.
- Increase business across sales, service, and parts by having more meaningful conversations with prospects and customers instead of sending traditional “batch and blast” email. Re-target using social, engagement, and demographic criteria.
- Stop wasting money on campaigns that don’t increase business. Identify successful campaigns by tracking ROI. Obtain even more detailed reporting and analytics with Revelation™.
- Stop guessing on the performance of your team. Hold employees accountable to their sales goals by tracking the entire process, from lead gen to contact and follow-up. The entire process can be followed to know the actual conversion rates.
Systemize Dealership Processes
- Take care of customers by making sure they’re informed with consistent messaging. Build processes to “hand-off” new customers to the service department. Likewise, welcome those that are in the service department to come in and check out the new cars while they are waiting.
- Educate buyers on aspects of your dealership, or ramp up their knowledge in certain areas (i.e. “How to Use Ford SYNC”, “Why Range Rover’s Have the Best Shocks”, and other vehicle technologies that prospective buyers fall in love with).
- Trigger nurturing from initial inquiries such as form submissions, document downloads, email clicks, and more. Nurture topics could include Top 10 Reasons to Buy From Our Dealership, Top 10 Things to Know About Buying a Car, What You Should Know About Leasing a Car, etc.
- Nurture customers after they purchase a vehicle with a thank you email, postcard for free oil change, surveys, and more.
- Nurture with more than just email: use direct mail, SMS, and handwritten letters to add the ultimate touch. Want to nurture on behalf of your sales person? Want to thank new clients with a handwritten letter from the owner of the dealership? We’ve got the tools for that.
- Implement reminders and follow up processes for sales people after prospects visit the showroom, i.e. call Prospect A since it’s been a week since they were in the showroom.
- Grab the social media bull by the horns. Get news for your dealership out to Twitter, LinkedIn, and/or Facebook using advanced social posting tools.
- Push leads into your CRM via ADF.
Measure Return on Investment Across Marketing
- Identify which marketing partners produce real-return. Hiring 3rd parties to send out marketing, drive sales, generate up-sell opportunity? Measure their impact by tracking how much activity they drive to your website.
- Reveal prospective buyers names and emails on your website after they engage with emails sent out by 3rd parties. Normally, this information is hidden and 3rd parties rarely share their list. What’s important, is who engaged and what did they look at after they engaged. We bridge the gap between 3rd party marketing campaigns and brand engagement, while keeping your sales team up to speed on activity across your digital showroom.
