A study by the CMO Council showed 80% of leads are lost, ignored or discarded while 73% of companies have no process for revisiting leads. If they’re not the “Glenngary leads” they’re gone, wasted, trashed – bye, bye. Experts estimate businesses have an opportunity to close 38% more deals by using lead nurturing. Getting started […]
Email marketing campaigns are very different from lead nurturing campaigns. Unfortunately, many marketers believe they already nurture leads by sending random, generic, and untimely email messages to their database. In reality, what they are doing is annoying prospects and diminishing return on assets. Marketers must understand that lead nurturing campaigns infuse consistency, relevance, and patience […]
Knowing where your prospects are in the B2B buying process helps improve communication with your prospects and increases the chance of turning prospects into customers. First, companies must define what buying stages are specific to their business. Only then can companies use strategies to identify where a prospect is in the buying process. In this […]
In a series of three posts we share feedback from other senior-level marketers on why marketing automation is needed, benefits of marketing automation, and highlight their lessons learned from using marketing automation. This post covers the lessons learned from marketing automation. Forrester Consulting interviewed 15 senior level marketers who use marketing automation. The data below […]
In a series of three posts we share feedback from other senior-level marketers on why marketing automation is needed, benefits of marketing automation, and highlight their lessons learned from using marketing automation. This post covers the benefits of marketing automation. Forrester Consulting interviewed 15 senior level marketers who use marketing automation. The data below shows […]
Did you know you can track your website to better understand results of your sales and marketing efforts and uncover new opportunities? This article discusses why you should track your website using lead tracking technology. Additionally, we’ll compare tracking technology to perceived alternatives, such as Google Analytics. Why track your website? Many B2B companies track […]
Marketing automation is gaining wide adoption as a standard technology used by sales and marketing teams of all sizes. A sea change in how B2B buyers buy and marketers market requires a new look at techniques to better align sales and marketing teams, gain control over marketing programs, measure marketing effectiveness, and strengthen the sales […]
White papers are extremely valuable assets to a company and should be constructed carefully. It’s imperative white papers include proper call to actions to appeal to the target audience. Additionally, white papers should be combined with marketing automation technology to maximize return on assets. In this article, we’ll provide suggestions on how marketing automation technology […]
Would you be surprised if you knew your sales people were only selling 11.5% of the time? CSO Insights, who surveyed over 1,800 companies, found this to be true. As a best practice, business should increase sales productivity by focusing sales on selling instead of spending their time traveling, training, researching, prospecting, servicing customers, and […]
Lead Liaison gets lots of leads daily by tracking website visitors that interact with our marketing assets. In this article, we’ll discuss the opportunity created by website visitor tracking, explain how technology enables tracking, and summarize our website visitor tracking solution so you can begin finding new leads for your company today. Benefit of tracking […]
