Does your organization struggle with lead follow up? Does your sales team have a less than stellar process responding to marketing generated leads? If you’ve answered yes to either of these questions help is on the way. Follow 3 rules to lead follow up to help your company produce a higher number of well qualified […]
Marketers spend a lot of time on inbound marketing activities to drive traffic to their site; investing in SEO, thought leadership, trade shows, blogs, social media, and advertising are a few examples of inbound marketing. As awareness builds and new contacts enter the sales funnel it is important businesses define the right sales pipeline stages […]
Designing lead nurturing programs can be difficult especially if you don’t know where to start. We put together five sample programs to get you going. The programs range from simple one month programs to complex 12 month programs. Feel free to take these lead nurturing programs and customize them to fit your business. Remember, getting […]
Whether we admit it or not, everyone can learn something new especially when it comes to sales. We sat down with our team to draw from 100+ people years of sales experience. Through the years we’ve all collected some useful tips, tricks and best practices from sales experts. We culminated these ideas into a list […]
Marketing automation is a very powerful solution for many sales, marketing, and executive teams. The value of marketing automation is amplified when used properly along with planning and a process. Studies have shown only 25% of users get the full value from their investment in marketing automation, which parallels the early days of CRM implementations. […]
Experts estimate that only 2-5% of all companies use marketing automation, a component of revenue generation software. Businesses not using revenue generation software are at risk relative to their competitors who use these platforms. In this article we’ll look at the disadvantages of not using marketing automation and revenue generation software. Revenue generation software can […]
Marketing automation has been around for over a decade. However, it’s only recently that awareness and adoption of marketing automation has increased exponentially. In this article we’ll discuss one of the major issues facing marketers when adopting a marketing automation system. By reading this article you’ll get a better understanding of how to make marketing […]
The majority of articles on lead nurturing are written from a marketing perspective. The benefits of lead nurturing for sales are rarely highlighted. Let’s take a moment to discuss how lead nurturing helps sales. Three key benefits of lead nurturing for sales: 1. Aligns the timing of a buyer and sales 2. Builds trusting relationships […]
Marketers are tasked to continually create useful marketing content to disseminate to prospects, customers and partners. The advent of lead nurturing and marketing automation has further fueled the need to have a library of marketing content on hand. Additionally, marketing campaigns typically leverage marketing content for a call to action. However, creating effective content is […]
The term “marketing automation” has been used extensively and possibly incorrectly in the industry. Many definitions exist and many vendors claim they offer marketing automation. As a result, no one vendor offers the same marketing automation solution. We’ll clarify some of the confusion for you and help you answer the question, what is marketing automation? […]
