We recently provided consulting to a small business who struggles getting opportunities into their sales pipeline. Our consultation was focused around assessing lead generation techniques. For the purpose of confidentiality, we’ll keep the company name anonymous. We removed personal references to our suggestions and left in general suggestions broadly applicable and advantageous to many businesses. […]
Collecting independent tips and suggestions on email deliverability best practices can be overwhelming, not to mention trying to understand what each suggestion/tip means. Don’t worry, Lead Liaison consolidated necessary tips and suggestions for you into a short checklist. Enclosed are two separate checklists. The first checklist contains items your marketing team can do independent from […]
We posted a few articles over the past week on lead scoring, prioritizing leads and lead scoring criteria. Today, we’ll put this information to use and explain 5 simple steps to building a lead scoring model. 1. Hold an alignment meeting between sales and marketing 2. Categorize lead scoring events into 3 buckets 3. Define […]
Lead scoring is the process of automatically qualifying and prioritizing leads for sales. If you own revenue generation software and haven’t developed a lead scoring program yet or you’re considering investing in a lead scoring program you’re probably wondering how to get started. First, identify your lead scoring criteria. Businesses typically categorize lead scoring criteria […]
Most sales organizations rely on their marketing team to carry the “burden” of lead generation. Numerous lead sources exist, making sorting and prioritizing leads challenging for marketers. We know many marketers struggle prioritizing leads as experts sight 80% of all marketing leads passed to sales are unqualified. How can marketing prioritize leads? The answer is, […]
Organizations must continually measure performance to improve and grow. Measuring marketing performance is critical as marketing plays a vital role in an organizations strategy and execution. The trend in measuring marketing performance is shifting from activity-based measurement to results-based measurement. In this article, we’ll discuss the change in performance measurement and suggest ways to effectively […]
Deliverability and reputation problems can occur if you are using a shared IP address to send out your emails while other senders use the same IP address. If the other senders emails get marked as spam or the shared IP address gets blacklisted your IP will be blacklisted and/or your emails will land in the […]
Are you looking for marketing automation jobs? Lead Liaison might be able to help. We interact with a number of businesses searching for marketing automation solutions. Many of these business lack resources or the right marketing automation “intelligence” to get a project off the ground. Whether you’re looking for full time marketing automation jobs or […]
Answering the question, “what is lead nurturing?”, is difficult for many companies especially those that think they already do lead nurturing. Lead nurturing is vitally important to lead management processes these days because of the fundamental change in the B2B buying process. B2B buyers are reluctant to engage with salespeople until they are deep into […]
Being the best marketer on the planet doesn’t happen overnight. Marketers learn from experiences, each other, and great marketing material. To help our fellow marketers we’ve compiled a list of the world’s top marketing books. If you see a book you would like to have included in our top marketing books library, please contact us. […]
