With the holiday season coming up it gets most people thinking about vacations, good food and time with our families. For some of us, it’s hard to clear our mind from work and focus on relaxing during this time of the year. For me, I’ve got personal and professional events melding together in my mind; […]
Most micro and small businesses have two things in common; they lack resources and need to grow revenue. In this article we help B2B business with minimal resources understand the building blocks of a small business marketing system necessary to grow revenue. A quintessential small business marketing system is made of three components – CRM, […]
Adding marketing automation in CRM will help your sales team be more efficient. In today’s information age, it’s not about how much information you receive, rather, it’s about how you receive the information. Most CRMs cobble together leads and contacts into a few buckets, offering no way to separate hot leads from cold leads. Without […]
Are you a small business owner who needs marketing on a small budget? If so, you’re not alone. New businesses are popping up every day. The number of businesses in the US alone is pushing 25 million, many of which are B2B businesses. How do you generate more business in such a competitive environment? Here’s […]
Under an added amendment to the EU privacy directive, organizations conducting online marketing campaigns in the member states must receive explicit permission, or opt-in consent, to track individuals’ actions online. The EU cookie directive law requires website visitors are informed if cookies are being used, the purpose they are being used for and the information […]
The cost of marketing automation is about as difficult to figure out as marketing automation itself. Everyone and their mother claims they provide marketing automation. But, do they really offer it? And what is marketing automation anyways? I’m sure these are all the questions you’re asking. For now, let’s focus on the complex cost of […]
If you’re a sales person then you’re likely one of the highest paid people in your company – no shame to that. However, if you’re in management then you know sales people are one of the highest costs in your company. Unfortunately, high costs are magnified especially when sales doesn’t produce results. One way to […]
Searching for the best marketing automation product? If you’re on a budget, looking to accelerate revenue and improve your sales and marketing efficiency then you’ve landed in the right corner of the web. Differentiating one marketing automation product from another is a difficult task – which is most likely why you’re here, you’ve been researching […]
It’s almost always the case that sales could use more help from marketing to qualify leads. Marketing is glad to help; however, they’re up to their eye balls in work. Cranking out new content, preparing for the next big trade show, managing the company’s CRM, fine tuning the website and answering to other members of […]
If you’re in marketing then you’ve probably had your organization press you for more leads at some point. It’s usually sales that places high demands on marketing to continually generate more leads – and it’s usually marketing that claims they pump new leads into the funnel all the time. These debates on and on, back […]
