Looking for an alternative to ActiveConversion? If yes, then we welcome you to learn more about Lead Liaison by clicking the button below. ActiveConversion is a strong point solution and focuses on a few areas; namely, lead scoring and visitor tracking. They leave sales prospecting, email marketing among other capabilities to third parties. They have […]
Pardot claims to have only a few competitors; however, in reality they‘ve got more than two. Pardot’s competitors range from small visitor tracking only solutions to marketing automation vendors. Small to medium sized businesses typically gravitate toward Pardot because of price and the attraction to the buzz around “marketing automation”. Don’t miss out though, take […]
Identifying how to get more sales is often a struggle for many companies. Whether you’re an early stage start-up trying to meet the pressing demands of your board and/or venture capitalists or a seasoned company stuck in a rut; every business could gain from more sales. Too many businesses put the cart in front of […]
Looking for ways to repurpose content? Many companies struggle creating content. Marketing content is important, but pervasiveness of that content is even more important. Much like a spider casts a web far and wide; marketers must cast their content in a similar manner. However, instead of getting worn down trying to create new content for […]
What are the fundamentals of strategic marketing? Chocolate and milk, salt and pepper, popsicles and hot weather – it’s easy to find two items that complement each other. Strategic marketing requires two items that also go well together. In an era driven by the internet, marketing has become a different animal. Marketing is no longer […]
Revenue Generation Software may be the best thing you’ve never heard of. It’s a sales and marketing engine that’s loaded with fuel, ready for the ride of its life. Now is the right time and right environment for marketing technology to step up. In this article we cover why there’s a red hot market for […]
Looking for a reason why you or your company should invest in Marketing Automation? Here are four reasons to invest in marketing automation: Table Stakes The adoption of marketing automation technology is expected to increase by 50% by 2015 (Sirius Decisions). Marketing automation has seen the fastest growth of any CRM-related segment in the last […]
Marketers have a plethora of diverse marketing technologies to help with advertising, social media, operations and other aspects of their job. The overwhelming abundance of marketing technologies pulls marketers in different directions. It’s often times helpful to take a step back, re-focus and look at marketing technology from a 10,000 foot view. Scott Brinker, www.chiefmartec.com, […]
Marketing automation is a simple concept if you’re in the industry or familiar with these types of solutions. But, what if you’ve never heard of marketing automation before? Take five minutes to read this simplified summary of how marketing automation works. Eric Wittlake made some very important points about marketing automation. Let’s summarize what Eric […]
Making a business case to your management team for Revenue Generation Software is not difficult to do as long as you’ve got the right information in hand. When presenting your business case we suggest sticking to the following outline: 1. Highlight Problem Areas 2. Show ROI 3. Advocate new marketing strategies Keep your justification brief […]
