Are you searching for a post sales follow up process to implement at your company? This article provides suggestions. Don’t forget to use marketing automation technology to pre-configure a post sales process like this that automatically schedules tasks for your sales people in your CRM such as Salesforce.com. You’ll be well on your way to […]
Why do CEOs need marketing automation? Are you struggling to justify marketing automation within your organization? Use these 5 reasons to sell CEOs on why they will fall in love with marketing automation: Marketing Automation Can Provide Accurate Metrics for ROI One of the biggest complaints CEOs have about spending marketing dollars is that there […]
What is marketing automation anyways? Companies need to look for ways to develop marketing strategies in the highly competitive business world today and produce satisfactory results. Studies have shown that companies who have achieved high annual revenue and return on marketing investment were four times more likely to implement market automation. When it’s time to […]
Does your target market strategy involve selling to a finite set of accounts? Is your Total Available Market (TAM) a small list of companies you can list on one or two pages of a word document? Does your company avoid buying marketing lists and limit outbound marketing to the masses? If the answer is yes […]
There are a few free lead nurturing software packages out there; however, don’t be fooled. My momma always said, “son, there’s no such thing as free”. Free usually comes with a cost. Whether its license limitations, an underperforming product or poor support/backing – nothing is free. If it doesn’t cost now then it will cost […]
A few times a week I get calls from businesses asking if I can provide a contact or prospecting lists for them to buy. They usually want the list to include specific criteria based on demographic, industry, title, revenue and email. I don’t sell lists, but I love this question because it gives me an […]
Looking for happy customers? The solution is not that far away. Marketing automation technology has many use cases. Businesses often think about using marketing automation as a prospecting tool. Why not use marketing automation with existing customers? Creating new clients is very challenging not to mention expensive. When you break down the numbers new customer […]
We’re doing many presentations with new prospects these days. One of the most challenging terms for many of them to grasp is the concept of closed loop marketing automation. The idea of a “closed-loop” is especially confusing for companies using email marketing as their primary (and usually only) marketing solution. Traditional email marketing solutions do […]
If you’re researching marketing automation vendors then you’ve found the right spot. Marketing automation helps companies drive revenue by converting leads into customers. It’s a necessary technology to be competitive; however, vendor selection is not easy. The marketing automation space is growing rapidly – double digit growth year-over-year. Vendors of all types are clamoring to […]
VisiStat Inc. has a nice solution for aggregating website analytics. They do a great job of tracking search words, website visitors, popular pages, search engines and more. However, if you’re looking for more than a website analytics solution Lead Liaison can help. These days visitor statistics aren’t enough and Google Analytics usually provides sufficient website […]
