It’s important to understand how to begin maximizing results using marketing automation. Marketing automation is a tool for increasing operational efficiency and for generating revenue. It is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead qualifying, and creating and maintaining a marketing lead database. If it is done right, […]
Optimize your marketing efforts using marketing automation. In today’s competitive business environment marketing needs to be directed to the right person at the right time in the right manner. It is no surprise at all that older techniques no longer bring in the results that one would normally anticipate. Consumers are changing, competition has become […]
Trying to figure out how marketing automation can help? Before we start off with the details and get into complications, let’s get a clear perspective about what marketing automation is, it’s a process to replace repetitive, ‘manual’ actions which involve excessive human interaction with automated solutions to streamline the marketing processes within an organization. Let’s […]
Learn how your sales department drives marketing strategy. Marketing and sales departments provide essential functions for company success. Marketing creates awareness and sales creates revenue. Each department has a distinct role, but in order to maximize effectiveness the two must operate in tandem. So how can your sales force support your marketing people? Through feedback […]
Consumer intelligence comes first. Walmart pioneer Sam Walton was adequately prepared to open his Bentonville, Arkansas dime store to offer customers low prices on daily needs and even niceties for children. Through his small scope in customer interactivity, he was able to affect an entire community – and do so one customer at a time. […]
There are five factors to consider before choosing marketing automation software. Those five factors are your marketing department’s capabilities, your marketing needs, your software requirements, transition time and budget. Your Marketing Department’s Capabilities This is by far one of the most important factors to consider in choosing marketing automation software. Before actually making a purchase, […]
A lead is any person, organization or company that could become interested in your products who has not yet made a commitment to buy. Regardless of where you get your leads (trade show, purchased leads, online lead generation, or referrals), you will need a systematic way to receive and evaluate your leads. Your methodology should […]
The social media craze among consumers has many B2B marketers thinking about their social media strategy. Often times, email marketing is compared to social media as part of the analysis. Should B2B marketers do one or the other? This raises the question of email marketing vs social media, which one is better and which one […]
What are the advantages of marketing automation software? In order for your sales to increase, your marketing and sales teams have to work together more efficiently. They also have to work efficiently on their respective teams. Quality information is needed for both teams to do this together and individually. Marketing automation software helps provide the […]
What are the key functions of marketing automation software? Although people may differ over the exact definition of ‘marketing automation’, one thing that can be agreed upon is the benefits. Marketing automation software provides a mix of benefits, which include improved sales and improved marketing and sales relations. Now that you’ve decided to use marketing […]
