Entries by Lead Liaison

8 Metrics Of Precise Business Lead Qualification And Nurturing

Businesses that directly cater to other businesses often times lack precision in quantification, scoring and proactively nurturing leads.  This lackluster approach, not purposely taken, could cost potential sales to fly away permanently, drastically diminishing your marketing ROI until another path must be devised to pick up the slack.  Today we examine the eight metrics of […]

Five Effective Lead Nurturing Tools

Lead nurturing is a strategy of maintaining contact. An effective campaign should build a relationship that turns marketing leads into qualified prospects. In order to change a lead to a prospect, it usually takes multiple communication channels used during different buying phases. There are several digital and customer-facing options that are effective in building relationships. […]

Top 5 Socially Driven Sales Prospecting Sites

Top 5 socially driven sales prospecting sites. With social media interaction in full force, businesses are afforded the opportunity to harness leads targeted specifically to their needs.  Properly prospecting to collect potential sales, however, takes more than sleight of hand and quick email responses: it requires understanding what the socialites actually ‘like’ while matching their […]

5 Tips on How to Get the Most Out of Your Marketing

The methods that successful companies use to market their products are constantly changing.  New technology, increased opportunities for exposure and the popularity of social media sites has forever altered traditional marketing. Here are five great modern tips to get the most out of your marketing. 1.      Use free social media sites to increase your exposure There […]

Minimize Marketing Efforts, Maximize Profits with Marketing Automation

Maximize Profits with Marketing Automation & Minimize Efforts Want to know how to minimize marketing efforts and maximize profits with marketing automation? Organizations can save up to one-fourth of their total sales and marketing costs by adopting marketing automation tools and strategy. Any business these days entails too many tasks and requires you to devote […]

Targeting Leads Using Marketing Automation

Try targeting leads using marketing automation. Thanks to impressive advancements in modern technology anyone can now manage the targeting, timing, and content of their outbound marketing messages in direct response to prospect’s online behavior.  Marketing automation is designed to first qualify each potential lead and then target the leads based on their established online history.  […]

Use Marketing Automation to Avoid Human Error

To ensure that marketers are able to target potential leads with the right messages at the right time, today’s businesses need a marketing automation software platform that can automatically tailor messaging, as well as the timing of their marketing communications to provide the optimal results.  Automation provides a more accurate and thorough process than someone […]