Lead nurturing is only effective if it is done with a leads best interests in mind. A company cannot persuade a potential lead if they do not understand the prospect’s interests and their specific needs. They also cannot secure leads if they fall through the crack or leak out of the sales funnel. A lost […]
I was shopping with my wife recently in a home furnishing store. While my wife was thumbing through every item in the store I had my head buried in my new iPhone 5 pretending like I was listening; however, a catchy poster caught the corner of my eye. It was eye-chart on acronyms – Acronym […]
Small businesses make-over using marketing automation. Staying in touch with leads and nurturing them through the sales process is a realistic challenge many organizations face. It’s vitally important businesses convert leads into paying customers. Small or new businesses face overwhelming challenges from existing competitors when reaching out to customers; such as getting their attention, finding […]
Not all leads are created equal. Some are one-off sales who buy as a result of direct response marketing. Others research available options and select their choice. And there are some that require a little hand-holding in order to get them to buy. Lead nurturing provides a way to cultivate those buyers into sales-ready prospects. […]
In today’s uncertain economy, every company has to recognize and actively pursue every possible lead that crosses their path. Every prospect that comes in contact with a company has the potential to be converted into a sale. The problem is many companies miss the connection or they don’t realize that the lead is part of […]
A lead has marginal value until it can be successfully converted into a sale. Businesses spend a considerable amount of time and money securing quality leads and cannot afford ineffective nurturing. Use some of these guidelines to convert leads using smart lead nurturing. If the information that is sent out is not relevant and informative […]
Looking for some good B2B lead distribution methods? Businesses aggressively seeking methodologies for effective lead distribution to their sales forces sometimes face invariable roadblocks which prevent those leads from finding their proper home. Although techniques commonly used by marketing teams work only part of the time when marketing to consumers, business leads are highly touted […]
One in every five B2B organizations use a marketing automation platform (MAP), and the present trend indicates that it will grow to 40% by 2016, according to B2B research and advisory agency SiriusDecisions. Organizations are increasingly integrating marketing automation with their CRM databases and Partner Relationship Management (PRM) strategy to facilitate efficient lead nurturing and […]
Sales lead scoring is an essential part of a lead management system. Leads enter your pipeline at different stages of the buying cycle, so it’s important to calculate how ready each marketing lead is for engagement by your sales team. In order to set up a lead scoring system, input should be gathered from your […]
There are five fundamental steps to building an effective and productive lead nurturing campaign. A solid lead nurturing program needs to consist of finding worthy leads by utilizing lead qualifying and scoring methods then segmenting leads based on their personal interests. It also involves developing a compelling content strategy, optimizing landing pages and tracking results. […]
