Yesterday we posted Part 1 of our Best Practices For B2B Lead Nurturing Initiatives series. Today’s post is a continuation with Part 2 of Best Practices For B2B Lead Nurturing Initiatives. In this post we’ll discuss lead nurturing initiatives around keeping the door open and avoiding over-campaigning. Open Doors Before Closing Sales Perhaps your drip campaigns […]
B2B sales representatives eager to close their commission-based sales all too often rush the entire process which, of course, causes buyer apprehension while heading for the door. Once could really find benefit in nurturing leads perhaps slightly slower, especially when testing new markets or catering to finicky buyers. With 2012 nearly in the books, 2013 […]
The new marketing advantage that businesses use is B2B lead nurturing. B2B lead nurturing is trending because of how effectively it can build relationships, create interest and convert leads into revenue. It is considered to be the most crucial stage in a company’s marketing automation strategy and it has the ability to convert endless solid […]
Have you ever wondered how to get your lead nurturing prospects to talk to you? B2B leads can tell you a lot about themselves through their responses – or lack thereof – to your marketing messages. They can reveal personality, interest, motivation, determination, and authority through their actions following a marketing contact. Successful lead nurturing […]
You’ve probably studied numerous search engine optimization tactics which assist your business in saving money normally spent on marketing efforts. The general consensus states you’ve probably read how inbound marketing tactics will grow your business by producing enticing content which organically ranks. Combining both SEO tactics and inbound marketing efforts into one sweet package, however, […]
Marketing automation and B2B lead nurturing is a technology that streamlines and automates marketing tasks, so a company can increase operational efficiency and grow revenue faster than ever. The vast potential of B2B lead nurturing can quickly expand a business’s customer base by converting qualified leads into customers. This process has been proven to generate […]
Every business needs a systematic lead nurturing plan if they hope to stay competitive in today’s marketplace. Times are changing and every company’s marketing efforts have to change along with it. Thanks to online capabilities the world is now an open market and no customer is out of reach. By having a reputable, high ranking […]
Email drip campaigns can be an effective lead nurturing tool if used appropriately. Email provides a convenient way to establish trust among leads that take time to cultivate, and allows you to build a relationship without offending prospects. There is a variety of useful ways you can inform, assist, and entertain your leads while they […]
Are you looking for Act-On pricing? We’ve had several companies recently come to Lead Liaison because they too were looking into Act-On pricing and came on board with us after realizing the details of month to month, contact-centric pricing models. Don’t get us wrong, Act-On is a good company with great funding to back it. […]
Lead nurturing can be accomplished through several channels: phone, direct mail, social media, and email. According to the Pew Internet and American Life Project, nearly 60% of Internet users check email daily, so a winning email drip campaign is a logical choice for lead nurturing. Studies show it takes an average of 3 to 30 […]
